Ricardo Cesar

Podcasts boast bigger-than-ever audience size and listenership advertiser enthusiasm, and now is the time to take advantage. https://lnkd.in/dDE6WSZP Talk 2 Brazil Podcast. Café & Networking, Pitch your Success. #podcast #podmatch #podcasting #podcastguest #podcastmarketing

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Interesting development in the digital ID ecosystem: The new Trinsic network supports third party IDs including Yoti and CLEAR https://lnkd.in/g3YAVyTq

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The #Chips Act will reshape the #silicon industry - not just in the U.S., but around the world. This has implications for #communications and #PR strategists working with chip companies in every corner of the industry. My latest piece in Forbes Technology Council explores the communications challenges in a post-Chips Act world. https://lnkd.in/ee2vG6-6 Wireside Communications® #TechPR

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Financial services must catch up with the advances made in communications since the advent of the internet and smartphones. That will require taking bold action to build a seamless, interconnected network that would give all individuals and businesses full control over their financial lives. https://lnkd.in/gGDUrNsn

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Good article about the underwhelming 5G rollout, included in #EndeavorBusinessMedia's #DigitalInFrastructure eNewsletter.

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Digiday looks at the Media Rating Council's Standards for identifying audiences across media in a privacy-safe manner. Says George Ivie, MRC Executive Director and CEO - “The key determinant nowadays in whether these measurement systems are good or not is how well the identity aspects work and how identity is assigned. It is the problem of our time right now to deal with this and deal with this in the construct of privacy protection.” Read more here: https://lnkd.in/eSgFUAdp

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Recent findings from PQ Media indicate that global media consumption has experienced its slowest expansion in a decade. Yet, there is still a significant shift towards digital channels underway. 2024 is expected to see digital innovations drive a more robust expansion, reshaping how content is consumed globally. https://lnkd.in/d3xtzYsP

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Data from Ampere's Q1 2024 Media Consumer data takes a look at streaming bundles and its potential impact on subscriber churn. Ampere's data shows more than four in ten streaming subscribers report regularly subscribing, canceling and resubscribing. The chart below shows that 15% of either Disney+, Hulu or Max subscribers subscribe to all three and only 10% of Comcast mobile, broadband and TV customers subscribe to Peacock, Netflix and Apple TV+. Bundling provides expanded content opportunities at discounted rates which allows for upselling, ultimately helping mitigate churn. #streaming #streamingvideo #streamingbundles #bundling #netflix #peacock #appletvplus #disneyplus #hulu #max #comcast

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Gen Z and AI: Shaping the Future of Indian Smartphone Market, a recent analysis by GfK, reviews how India has become the second-largest smartphone market in the world. The increasing availability of 5G networks is a major stimulus. https://ow.ly/vzqB50RUjS9

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Meet Augusto Veríssimo: At the Helm of Wise Metrics I’m Augusto Veríssimo, often called Guto. I founded Wise Metrics to integrate data science with strategic marketing insights. My career is grounded in significant roles such as Strategy Director for Dentsu Aegis Network and Brand Planner at BBDO Brazil, where I led initiatives for major brands including ABInbev, Audi, and Mars. Educated at the Pontifical Catholic University of Rio de Janeiro, I further advanced my expertise at Miami Ad School and ESPM—one of Latin America's premier institutions for communication. Additional studies at Fundação Getúlio Vargas enriched my understanding of strategic market management. I am proud to have been recognized with awards such as the WARC Prize for Connections Strategy, Jay Chiat Awards, and Effie Awards in both Latin America and Brazil. At Wise Metrics, our mission is to harness complex data to devise actionable business strategies, enabling companies to achieve superior decision-making and market performance. Join us as we guide businesses through the intricacies of the digital landscape. #Leadership #DataScience #MarketingStrategy #DigitalTransformation #Innovation #WiseMetrics #MeetTheFounder

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TOP OF THE CHARTS: The latest analysis from Ebiquity plc on COMvergence reveals media pitch trends in 2023 and predictions for 2024.

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Good piece on current state of play of the broadcast market in the US. Whilst ad supported streaming is growing, it’s not fast enough to offset TV’s decline. The death of broadcast is almost as popular as prediction as the year of mobile. For balance it’s worth noting “Despite the sharp drop in TV ad spending, Mondelez and Hershey remain far-bigger believers in TV advertising than the industry as a whole”. https://lnkd.in/dm2uxb8p

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The Rise of Private 5G: A Challenger to Wi-Fi and Public 5G for Mobile Transmitters & Encoders [Download NAB BEIT Paper & Webinar]

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Trusted & factful journalism is vital for informing people & underpinning democracy." - Cathy Ibal. Media giants unite at #CannesLions! News matters – for brands, audiences, and democracy. Learn how advertisers can join the movement for a thriving news ecosystem. Read more #ETInsights #CNN #Journalism #Brands #NewsEcosystem #Audiences Sarika Tiwari Queenie Nair

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