Mariana Lourenço

In Brazil, the integration of creative and media capabilities is not just a trend – it’s a proven formula for success pioneered by WPP 👉 https://ow.ly/oKSC50S9jhO Harnessing the power of AI, Carolina Buzetto, CEO of WPP Media Services, explains how this fundamentally collaborative approach is sparking a new era of marketing innovation in Brazil.

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🤞The Brazilian Report shortlisted for four Digiday Media Awards Awards, and The Brazilian Report is competing in four categories: Best Story, Newsletter, Podcast, and Livestream. The award honors factors such as integration of emerging technology, audience engagement, and unique content formats, taking quantifiable metrics and real-world impact into consideration. The announcement comes less than three weeks after The Brazilian Report won Best News Website in the Americas for a small or local newsroom in the 2024 Digital Media Americas Awards, by the World Association of News Publishers (WAN-IFRA), a non-governmental organization made up of 76 national newspaper associations, 12 news agencies, new regional press organizations, and many individual newspaper executives in 100 countries. 🔗Read more in our full article here 👇 https://lnkd.in/d8XwXysC #Awards #DigidayMediaAwards #BrazilianReport

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Apple Search Ads support is now available in Brazil and 8 additional #LATAM countries! 🍎 🌏 Learn how to optimize your campaigns for these markets with tips on adapting to regional differences, understanding local requirements, and more in our latest blog ➡️ smart.link/9si0pma9x11s0 #ios #apple #digitalmarketing

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🌞 ASO News Digest for April We've gathered last month's top app store news and one important highlight from May to make sure you stay updated on all important events: 🍏 The Apple Search Ads platform has finally become available in Brazil and eight other Latin American countries. 🍏 Apple waives Core Technology Fee for small developers and zero-revenue earners. 📱 Google Play has added a search tab to the bottom menu, positioned between the Apps and Offers tabs. ⚡️ AltStore is now accessible in the EU on iOS for €1.50 per year. Read the top 14 news highlights in our digest: https://lnkd.in/eENCXezt

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Which strategies effectively captivate audiences in today's competitive advertising landscape? 👨‍💻 Join Mercedes Riofrio, Global Market Research Manager at Seedtag, as she explores the essential three-part process to effectively engage your audience in this #SnapLesson from our Seedtag Academy course, 'Mastering Audience Attention'. Curious to learn more about capturing #attention in advertising? Enroll in our certification: ➡️ https://hubs.li/Q02s3Fl90 #SeedtagAcademy #AttentionToIntention #AttentionEconomy #DigitalAdvertising #Certification

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Two can be better than one 💖 Did you know that Valentine's Day is one of the most profitable dates for businesses in Brazil? And according to an Ipsos survey, millennials are the most satisfied with their love lives. Why is this information valuable? You can leverage this data to strategically interact with your audience, creating memorable campaigns and experiences. Use this opportunity to strengthen your digital presence. Happy Brazilian Valentine's Day! #SherlockComms #ValentinesDay #ValentinesDay

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With Core recently becoming the first agency group to run ads on one of the big streamers with a UK campaign, David Mulligan, head of programmatic shares some insights on how the campaign went and what Irish advertisers expect when the main players enter the Irish market. #Advertising #Insights

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"Data and technology is what is going to be a key differentiator and what powers everything that we do from media to creative to customer experiences," says dentsu's Shirli Zelcer, Chief Data and Technology Officer, who shares her insights in the latest #LegendsandLeadership with Jack Myers. Watch the full conversation below! https://lnkd.in/eRqnSPpN

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🌍📣 Unlock the Power of Digital Marketing Localisation! Explore our latest article for insights on adapting your brand's message across cultures. Discover strategies for embracing cultural nuances, visual adaptation, strategic content localisation, data-driven approaches, and the invaluable role of human expertise. Let's make your content globally understood while retaining its local soul. https://lnkd.in/eqN4gWzi #DigitalMarketing #Localisation #GlobalImpact 🚀🔍

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Cherojit Goswami, Senior Vice President, Health & Wellness, Ogilvy India, shares his insights on creating nuanced communications across diverse healthcare categories. Dive into his expert analysis and learn how tailored messaging can create a significant impact for patients, HCPs, and consumers.     Read more: https://bit.ly/4caTbo4      #ThoughtLeadershipThursday 

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Creativity is crucial in media strategy. It's not just about crunching numbers or analyzing data, but also about telling compelling stories and finding innovative ways to engage audiences. 📚 In a episode of Screaming Creativity, Mindshare's Michelle Morgan discusses this with WPP's Rob Reilly, as she explores the powerful fusion of data and storytelling. From working on impactful campaigns like Dove's Crown Act to nurturing relationships within the industry, Morgan's approach is a masterclass in creative media strategy. Watch it on YouTube here: https://loom.ly/v_B2YRA

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The fragmented era compels us to collect and explore various niches that, together, form our personality. But is there not a way to unify our interests, personalities, and behaviors in a more simplified manner? In our latest newsletter, our content analyst, Laís Maciel, and our strategy leader, Lucila Thompson, shared several insights about it: https://lnkd.in/de_g-p_M

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What if we could evolve the 4 P's of marketing to align with today's ethical and sustainable demands? How might this shift, redefine success for the modern marketer? Check out Aurelia Noel's, Head of Digital Transformation, dentsu X latest article 'A New Paradign for a Sustainable Future' here: https://lnkd.in/ewTXXTBr #ahead2024 #brandingbeyondimpact

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