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Jérémy Duval
This week, I had the chance to have a chat with Daniele Ronca to talk about communities. If you work in Product and live in Berlin, you surely heard about Daniele’s community for Product folks: Berlinproductmanagers (x ProductLAB). From a first round of events some months ago, to the next one being fully booked with 150+people in the waitlist, things went very fast! What really sticked with me from our conversation about building communities are values we both share: ➡️ This is something you have to do with passion: it will fuel the rest. ➡️ Keep a focus on quality: do the best for your members and deliver fast. ➡️ Do not be shy and connect with top leaders: you get to meet incredibly talented and inspiring people. ProductLAB recently launched their online community, so if you are a Product Manager, want to learn, and connect with peers, go check it out! PS: Daniele is looking for a Co-Founder! 🙂
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Pushpendra Singh
🚀 Exciting News from Meta! 🚀 Today, at Conversations in São Paulo, we've unveiled powerful new business messaging features on WhatsApp and Messenger designed to elevate your customer interactions. 💬 Marketing Messages with AI Optimization: Improve your ROI by sending targeted, relevant messages to your customers. 📈 Conversions API for Business Messaging : Measure and enhance your ad performance across Meta technologies. 🤖 AI for Businesses : Utilize AI to provide support, create ads, and manage customer interactions efficiently. 🔹 Meta Verified :Build credibility with a verified badge and premium features. 📞 Calling on WhatsApp Business :Offer customers the option to call your business directly. Learn more about how these features can transform your business here: https://lnkd.in/gvPkvb66 #BusinessMessaging #WhatsApp #Messenger #Meta #CustomerEngagement #AI #MarketingInnovation
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Matheus Cardoso
Brazil is a leader in innovation in business communication, and the recent Meta Conversations highlighted this clearly. It was inspiring to see how the B2C and B2B markets are using WhatsApp to transform the customer experience, making communication more conversational and efficient. Our beloved "Zap Zap" is huge not only in numbers but also in possibilities. Let me show you some of the main benefits: #Connectivity: With over 2 billion active users, WhatsApp enables direct and instant communication with customers, wherever they are. #Accessibility: Most people are already familiar with WhatsApp, making the transition to customer service through this channel smooth and natural. #Efficiency: Tools like chatbots and automated responses can be integrated into WhatsApp, increasing efficiency in customer service and allowing quick answers to frequently asked questions. #Personalization: With WhatsApp, it's possible to offer more personalized service by sending specific messages to segmented groups of customers, improving the user experience. At Futurotec we are committed to bringing brands and people closer together, transforming the customer journey into a more conversational experience. Escallo is the ideal platform for those looking to use WhatsApp to get closer to their customers, better understand their needs, and offer solutions quickly and personally. The versatility of Escallo, which can be integrated with various CRM systems and other management platforms, allows for a more cohesive workflow and centralized data. Combined with the power of our artificial intelligence, this ensures more personalized and efficient service. Together, Escallo and WhatsApp will undoubtedly boost your business and transform your customer experience in a more conversational way! If you missed the event, it's worth checking out: https://lnkd.in/dwRTHgwP #Innovation #BusinessMessaging #WhatsApp #CustomerService #BusinessCommunication #MetaConversations #InnovativeBrazil #zapzap
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I have been talking to a few of you lately about the importance of quality of data and scalability of data for AI/ML/LLM innovation and staying relevant. Now we are ready to be your partner in innovation. See the testimonial below in Megha's post to see how we are partnering with great companies both established and startups.
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Derya Matras
🎆 Proud and happy to share that we just launched Meta AI, your new assistant: built with Llama 3. You can use Meta AI in feed, chats, search and more across our apps to get things done and access real-time information, without having to leave the app you’re using! 🤖 A better assistant: Thanks to our latest advances with Meta Llama 3, we believe Meta AI is now the most intelligent AI assistant you can use for free – and it’s available in more countries across our apps to help you plan dinner based on what’s in your fridge, study for your test and so much more. 💡More info: You can use Meta AI in feed, chats, search and more across our apps to get things done and access real-time information, without having to leave the app you’re using. ⚡ Faster images: Meta AI’s image generation is now faster, producing images as you type, so you can create album artwork for your band, decor inspiration for your apartment, animated custom GIFs and more. More information below https://lnkd.in/ecQ6H--r
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Robert Poratti
Before joining VTEX 4 years ago this past March, I didn't know much about the company or its technology. Even now, when I mention VTEX to my friends, family, and former colleagues in the US, most have not heard of VTEX. Last week, I had the privilege of attending VTEX's annual customer event, #VTEXDay, in São Paulo for the second time. One video clip from the event captured the essence of what VTEX represents—a dynamic force in Latin America, challenging the incumbents, and redefining digital commerce technology not only in LATAM but also in North America and around the world. VTEX isn't just a company; it's a movement—one that's reshaping the landscape of e-commerce.
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Martin Bardeleben
📌 Pinterest Q1 earnings: our fastest user and revenue growth since 2021 📌 Last night we announced our latest earnings results. Quoting our CEO Bill Ready: We kicked off 2024 with a milestone Q1. 1️⃣ We passed the half a billion monthly active users mark (518M). 2️⃣ We achieved $740 million in revenue, an increase of 23 percent and nearly double the growth rate of the previous quarter. 3️⃣ Gen Z, our fastest growing and most engaged audience, is also our largest. All of this is largely driven by our investments in AI and the continuous value we’re creating for advertisers in the lower funnel, which reflects in successful performance campaigns. In Germany for example, when switching to direct links, C&A increased their outbound clicks by 130% and reduced cost per outbound click by 57%.
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Daniel Kushner 🐙
💪 You become so much stronger when you work together, right??? That’s exactly what I thought about as I listened to the latest episode of the #RadicallyTransparent podcast. Kim Bolsoni, Senior Partner Manager at LinkedIn stops by the show to share some interesting behind-the-scenes takes about the LinkedIn Partner community– which, as she puts it, is a global community helping B2B marketers “achieve more”-- together. Kim highlights that partners must bring quite a bit of experience and qualities into the LinkedIn partner community, such as: 🌟 Expertise (specifically, thought leadership) 🌟 Innovation (ability to react fast) 🌟 Mutual goals (same narrative, measuring marketing strategy, at scale) It was clear listening to Kim how much Partners play a huge role in LinkedIn’s growth, and how much team LinkedIn values their partnerships. To be fully transparent, as an active LinkedIn member and a passionate #Oktoposter, this was something important for me to hear and made me even prouder to lead such an amazing organization. . Why? Because Kim gave a massive shout-out to my awesome GM Colin Day, for winning LinkedIn’s prestigious Transformation Partner of the Year award at this year’s LinkedIn Partners Awards in NYC. While Kim does not give any details on how the LinkedIn algorithm works, she does go into great detail on the power of the partner community at LinkedIn, and it’s impressive, as well as exciting to see what will be in store for B2B marketers in the future. You can catch the full episode here: https://okt.to/efR4Tz
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Wow Development Quality Assurance
Cat Swetel, director of engineering at Nubank, shares how they grew rapidly on Amazon Web Services (AWS), from a small startup to a company with 100 million customers 🤯 Nubank uses more than 40 AWS services, including Amazon EC2, Amazon DynamoDB, Amazon S3, and more, to run an infrastructure that’s stable, scalable and highly cost efficient. When the Brazilian Central Bank proposed a major change in how people transfer money, Nubank quickly supported the new ‘Pix’ protocol, developing a transfer flow with 10 second latency in under 5 months. In one year, Pix transactions exceeding total debit and credit transactions, causing stress and instability across Nubank’s infrastructure. Using AWS, Nubank spearheaded a multi-team effort to increase stability while optimizing latency and costs, positioning itself to continue growing while saving its customers over $8billion in fees. Nubank keeps impressing me. Find this helpful? [ 𝗿𝗲𝗽𝗼𝘀𝘁 ] Anything to add about this subject? [𝗶𝗻𝘃𝗶𝘁𝗲𝗱 𝘁𝗼 𝗰𝗼𝗺𝗺𝗲𝗻𝘁] Nice story, Marcel. Next! [ 𝗹𝗶𝗸𝗲 ]
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Matera
Great example by Nubank of the "unprecedented level of stress" on their core systems that resulted from the dramatic rise in Pix traffic in just the first year after the launch of Pix. As instant and bank-to-bank payments grow in the U.S., we can expect similar things to happen here. U.S. banks and credit unions don't need to replace their Core as these real-time transactions continue to rise - they can take a #digitaltwin approach. Digital Twin can work alongside their Core to perform transaction authorization and balance updates in real-time around the clock. It remains operational even when the Core banking system is down for batch processing or maintenance. It supports multiple currencies, time zones and reports balances on any number of decimals. More detail here.�� https://lnkd.in/exT94YJq
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Marcellus Louroza
HMD Global, in collaboration with Mattel, Inc., announced the Barbie Flip phone at MWC 2024, launching this summer in Europe. Although it is an excelent marketing strategy to sell cellphones, this type of strategic partnership isn’t new for Nokia; Nokia Brazil pioneered such innovative marketing and sales strategies in 2005. As the former Director of Technology and Portfolio at Nokia Brazil, I had the privilege of leading a talented team of product managers. Together, we created and launched several successful partnerships with renowned brands like: Seda, Coca-Cola, Rexona, Mini Cooper, Kipling, Knorr, and Nivea, among many other Brands. These collaborations significantly boosted our retail market share, increased profitability, and reduced our dependence on sales through mobile service operators. At that time, our success in Brazil became a model for other Nokia markets worldwide. Recently, a digital influencer went viral with a video praising Kipling products in Brazil, comparing their durability to the "indestructible old Nokia phones." This nostalgic reference highlights the enduring legacy and robust quality that Nokia phones are known for, and that we, at that time, were right on chosing Kipling to partner with Nokia feature phones. It's exciting to see HMD not only reviving Nokia feature phones but also bringing back successful sales strategies from 25 years ago. The results have been fantastic, and it's great to witness this resurgence of innovation and excellence. My experience from that time demonstrated that implementing a brand partnership strategy requires a detailed 360˚ market evaluation. This evaluation is crucial to ensure the successful transfer of the strategy across the feature phone portfolio. The Barbie flip phone has great potential to become a significant success and pave the way for other successful brand partnerships with HMD Nokia #HMDGlobal #NokiaBrand #FeaturePhones #StrategicPartnerships #MarketingInnovation #RetailSuccess #Durability #Nostalgia #TechLegacy
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Francois Lamotte
Marty Cagan's book "Transformed: Moving to the Product Operating Model" provides a comprehensive guide for companies looking to transform their product teams and processes to drive innovation and success in the fast-evolving tech landscape. The book offers insights into the practices and techniques that have proven successful in top product teams and leaders. 🔔 Key takeaways from the book: 🍏 1. Embrace the Product Operating Model Companies must move away from traditional sales, IT, or engineering frameworks and embrace a product operating model to stay competitive[5]. This involves changing how problems are solved (continuous discovery), how decisions are made on which problems to solve (product strategy), and how software is built (continuous delivery)[4]. 🍏🍏 2. Develop Core Competencies Establishing strong competencies in product management, design, and engineering is crucial, along with fostering a strong product culture and principles[5]. The book outlines methods to evaluate an organization's current situation, devise a transformation strategy, and address objections[4]. 🍏🍏🍏 3. Empower Teams through Effective Leadership The book emphasizes the critical role of product leadership in empowering teams through effective coaching, appropriate staffing, and providing strategic direction[5]. Leaders must guide based on context rather than exerting control[5]. 🍏🍏🍏🍏 4. Focus on Principles over Processes The book prioritizes principles over rigid processes to avoid the constraints of inflexible methodologies[5]. It provides insights into developing strategic go-to-market plans, leveraging agile practices, and measuring the impact of product efforts[1]. 🍏🍏🍏🍏🍏 5. Practical Advice for Transformation "Transformed" offers practical advice on how to close the gap between theory and practice in product management[1]. It guides companies in assessing their current situation, understanding where they want to be, and planning a path to transformation[2]. Overall, "Transformed" is an essential read for product leaders, managers, and teams looking to drive meaningful change, foster innovation, and deliver exceptional products in today's competitive tech landscape. Citations: [1] https://lnkd.in/ekSuDzey [2] https://lnkd.in/erzPFTNH [3] https://lnkd.in/eSuVmy-u [4] https://lnkd.in/es2sjjrm [5] https://lnkd.in/eGDGwWHc
42 comentários -
Zach Blew
Knock, knock! It's Meta AI, one of the world’s leading AI assistants, already on your phone, in your pocket for free (find the AI assistant in FB, IG or Whats App and Messenger). Meta AI has helped me synthesize meetings notes & remove the "fluff" from my performance reviews. It also helped me come up a list of 100 keywords instantly for social listening related to the employee experience. How is AI making you more productive at work? #MetaAi
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María Puchuri
🚀 Fresh insights from last week's Meta Brazil 2024 conference on market trends! Key takeaway: Business Messaging. As companies adapt to changes, focusing on business messaging is crucial. Here are some highlights: 1️⃣ Consumers preference shift: 8 out of 10 consumers now prefer messaging over traditional channels to contact companies. 2️⃣ Transforming engagement: Explore the power of pure messaging to enhance engagement throughout the customer lifecycle. 3️⃣ Learning from successful businesses: Keep an eye on industry frontrunners who have successfully used business messaging strategies. 4️⃣ Stay Competitive: Act now to integrate messaging into your business strategy. It’s not just about catching up; it’s about leading the industry. Businesses are using messaging to grow and connect with customers. Ready for the future? Let's chat! #BusinessMessaging #MarketTrends #METAConference2024 #Innovation
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Sarita Agrawal
Building an Escalation Management Process as Part of a Customer for Life Program Introduction: The Need for a Solid Foundation: NRR, GRR, and ACR are top of mind for every organization. We constantly strive to scale customer success, grow revenue, and optimize operations. In this era of "doing more with less," it's crucial to add method to the madness to achieve these goals. Retention, expansion, adoption, and reducing churn are the key pillars of customer success, but they need a solid foundation: a good Customer for Life program. With the right foundation and well-structured pillars, you can grow revenue like adding floors to a building. Insights from Salesforce: Learning and Implementing Best Practices I had the privilege of working at Salesforce, where I learned some of the best skills needed to succeed as a customer success executive. Two of my favorite components of the Customer for Life program were the Early Warning System and the Red Account Process. These programs were pivotal in helping CSMs stay focused on strategic initiatives and drive business value, rather than getting bogged down by support issues. Early Warning System and Red Account Process: Proactive and Strategic The Early Warning System allowed CSMs to identify potential risks early and take proactive measures to mitigate them. The Red Account Process provided a structured escalation management framework, empowering CSMs to open a red account if they detected even the slightest risk to revenue or customer attrition. Structured Escalation Management: Collaboration and Accountability Once a red account was opened, a Program Manager (PM) was assigned to manage the process. The CSM still owned the customer relationship but was supported by the PM, who engaged the right teams based on information provided by the CSM and account team. Leadership across product, success, and support reviewed the red account dashboard, ensuring that we, as a customer-obsessed organization, worked together to resolve issues. Continuous Improvement: Learning from Every Situation Even in cases where we lost an account, the Red Account Process provided a clear understanding of what could have been done better. This prevented blame from being unfairly placed on the CSM and instead promoted a culture of continuous learning and improvement. Conclusion: Building a Customer for Life Program A well-structured escalation management process is a cornerstone of a successful Customer for Life program. By enabling CSMs to focus on strategic initiatives, engage the right teams, and foster continuous improvement, organizations can enhance retention, drive expansion, and reduce churn. With these foundations in place, the pillars of customer success can support sustained revenue growth and a thriving customer base. Embrace this structured approach, and watch your organization scale new heights in customer success and business value.
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Felipe Gonçalves
High fives all around because it’s AI Agent launch day! ✋ 5️⃣ Whether you’re a brand facing mountainous reserves of support tickets or endless WISMO queries that are threatening your sanity, Gorgias is here to help — immediately! — with a highly productive, impressively empathetic, and objectively tireless new team member. Scrolling for the highlight reel? I got you — with AI Agent on your team, you can: ⚡ Resolve up to 60% of support volume with cost-effective AI 🤩 Delight customers with instant and personalized answers, 24/7 📈 Focus your team’s time on complex, VIP, and high-value conversations It’s a win-win-win-win situation that I couldn’t be more proud to see out in the real world today, ready to impress brands, improve customer interactions, and enrich the lives of CX teams. More info this way: https://lnkd.in/dkKcDDe4
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Alex Yastrebenetsky
A few weeks ago we hosted Cookieless Now Summit in London. Our VP of Advertising Platforms Roberto Ruju took our audience through alternative solutions for personalized advertising beyond cookies. Learn about the Observe, Orient, Decide, Act (OODA) loop framework for testing "cookieless" solutions in a rapidly changing advertising landscape. Understand how to evaluate and implement new strategies for activities like retargeting, social reach, and programmatic targeting. This session is essential for advertisers looking to navigate the complexities of targeting in a privacy-centric environment and achieve long-term success. What are you waiting for? Download this video now :)
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Greg Pearson
One of my favorite Amazon leadership principles is “Success and Scale Bring Broad Responsibility,” which highlights the importance of being thoughtful about the effects of our actions on our local communities, planet, and future generations. I'm super inspired by Nubank's sustainability achievements, made possible by the power of AWS Graviton. By adopting AWS Graviton, Nubank reduced their carbon footprint by 21%. Massive win for the environment and a testament to the transformative potential of cloud computing. Of course, the benefits went beyond just sustainability. Nubank workloads achieved 14% better price/performance, enabling greater investments in expanding access to vital financial services for underserved communities across Latin America. Doing well by doing good - that's the kind of win-win we should all strive for. As we continue to celebrate #EarthDay every day, I hope Nubank's journey inspires all of us to explore how cloud innovation can help reduce our environmental footprint. There’s more work to be done, but I'm encouraged by the progress we're making together. https://lnkd.in/gJkejk-z
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