Luiz Bernardo

Who here also loves reading tips? ☝️ Philip Kotler, one of the main marketing references, launched his new book "H2H Marketing - The Journey of Human to Human Marketing" during an event at ESPM-SP this July. The work proposes an evolution of the traditional 4 Ps of marketing (Product, Price, Place, and Promotion) to a more humanized approach, focused on genuine connections, ethics, and a sense of community. The program also featured panels by co-authors Waldemar Pfoertsch, who presented the principles of H2H marketing, and Marcos Bedendo (PhD), who brought reflections on how this concept is applied in Brazil. Move to the side and check out the main points about this new approach. 🤘 #gruporpma #agia #marketing

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The power of positive energy

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Confira os insights do novo relatório do State of Marketing para 2024!

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"Empowering Small and Medium-Sized Enterprises through Digital Business Model Innovation", published in May 2024 by the World Economic Forum. 👇 This report explores Brazil's neo-#industrialization #policy, focusing on #digitaltransformation to enhance productivity and global relevance. It offers a guide for manufacturers, particularly #SMEs, to #innovate #businessmodels and integrate #newtechnologies, ensuring competitiveness in the changing global market. Link: https://lnkd.in/dBDpUT34 #web4 #web5 #digitalera #digitaltransformation #web3 #atificialera #digitalidentity #eID #digitalservices #digitalmarketplace #digitaltrade #digitalproducts #digitalproductpassport #digitalcommerce 

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WHAT'S BEHIND ZILIA’S US$120MN BRAZIL SEMICONDUCTORS INVESTMENT? Brazil's Zilia Technologies (formerly SMART Modular Technologies) is set to invest 650mn reais (US$120mn) to boost semiconductor production. With potential new incentives and a new controlling investor, Zilia aims to expand its operations significantly. CEO Rogerio Nunes highlighted the support for the new incentive program in Brazil and emphasized Zilia's dual national and global identity. The company was acquired by China’s Longsys, which now holds 81% of shares, while SGH retains 19%. The investment will enhance production capacity and fund R&D initiatives. Zilia’s two factories in São Paulo and Manaus will see expansions and new equipment installations to support integrated circuit encapsulation and testing. This move is part of a broader nearshoring strategy to serve markets in the US and Latin America. Thanks again to BNamericas for the full article with more background and insights click the source link in the comments below 💡 🙏👇 Visit International Semiconductor Executive Summits #Semiconductors #Brazil #Investment #TechIndustry

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Thrilled to share insights from my recent interview to Ânima Comunicação em Governança on the strategic use of artificial intelligence within company boards. In our rapidly evolving digital landscape, it’s imperative for boards to embrace a robust AI agenda. This is not just about staying competitive—it's about survival in an era where adaptation to technological advancements is key.

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*Vale a pena refletir sobre o caso brasileiro sob essa perspectiva conceitual e analítica apresentada neste belo texto do sempre excelente Cass Sunstein. Igualmente, esse parece ser um dos possíveis pontos de partida para se explorar um tema muito raro (e muito importante) na discussão da "melhoria institucional" da economia brasileira.* *The Economic Constitution of the United States* "Suppose that the US Department of Transportation wants to issue a new regu-uppose that the US Department of Transportation wants to issue a new regulation, one that would require all new motor vehicles in the United States tolation, one that would require all new motor vehicles in the United States to be equipped with some state-of-the-art safety technology. Will the regulationbe equipped with some state-of-the-art safety technology. Will the regulation go forward? The answer might well lie in the hands of the Office of Information and go forward? The answer might well lie in the hands of the Office of Information and Regulatory Affairs (OIRA), a small office in the Office of Management and Budget.Regulatory Affairs (OIRA), a small office in the Office of Management and Budget. Headed by an administrator who is nominated by the president and confirmed byHeaded by an administrator who is nominated by the president and confirmed by the Senate, OIRA consists of policy analysts, economists, and lawyers, who will askthe Senate, OIRA consists of policy analysts, economists, and lawyers, who will ask whether the benefits of the new regulation would justify the costs. That question whether the benefits of the new regulation would justify the costs. That question is asked not only for motor vehicle safety regulations; it is also asked for climateis asked not only for motor vehicle safety regulations; it is also asked for climate change regulations, occupational safety regulations, water pollution regulations,change regulations, occupational safety regulations, water pollution regulations, immigration regulations, animal welfare regulations, airline safety regulations, and immigration regulations, animal welfare regulations, airline safety regulations, and many others as well. But how do agencies assess costs and benefits? Where will theymany others as well. But how do agencies assess costs and benefits? Where will they look? As it turns out, the United States has something like an Economic Constitution, designed to answer those questions. Most Americans, and even most economists, know nothing about it. Its focus is on human welfare, understood essentially in the economic terms of cost-benefit analysis, with occasional doses of political philosophy (emphasizing, for example, obligations to future generations and the The Economic Constitution of the United States"                                           - ■■ Cass R. Sunstein

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The traditional view of endomarketing as merely “internal promotion” falls short. Endomarketing must be treated as foundational, not transactional. Here’s why: Today, internal engagement and authenticity dictate corporate success. But, if your organization treats your employees as another set of consumers to sell to… You don’t build a culture but a marketplace. Transactions built on the phrase “what do I get?” Instead of transforming transactions into trust, loyalty, and love. Clients can sense this, too, where your employees are simply ‘there’. But not invested or present or sharing in the company’s vision. Endomarketing that is aimed at building a company-culture? That’s what you must aim for. Building foundations. Otherwise, for all your efforts, you’re just building a team of mercenaries.

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I just read this text written by my previous boss and found myself in a moment of reflection about the impact of cultural marketing... The impact of cultural marketing on social causes Cultural marketing has a crucial role to play in promoting the impact of social causes, such as Autism Day and Trans Day of Visibility. By using creative and culturally relevant strategies, brands can break barriers and reach a more diverse audience and also raise awareness, such as the Fortaleza team, which created a shirt with the puzzle, a symbol of "Autism Awareness Day". Through cultural events, art exhibitions, performances, and collaborative initiatives, it is possible not only to highlight these dates, but also to provide spaces for important dialogues and deep reflections. By telling their stories through different forms, such as music, dance, film, and literature, these communities can find a space to share their experiences. This cultural exchange contributes not only to raising awareness, but also to building bridges between different social groups, promoting empathy and equality. Finally, by uniting art and culture with social causes, cultural marketing not only raises awareness but also inspires action and change. By stirring emotions and engaging the public, these initiatives have the potential to mobilize individuals, businesses, and governments in the search for concrete solutions to the challenges faced by communities. Have you ever looked at cultural marketing through this lens?

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H2H Marketing: The Journey to Human-to-Human Marketing: New Philip Kotler, Waldemar Pfoertsch & Uwe Sponholz Book. With technological advances and the changing mindset of customers and professionals, it is necessary to revisit the way we think about marketing. It is critical to have the right mindset, the right management approach, and highly dynamic implementation processes to create innovative and meaningful value propositions for all stakeholders. H2H (Human to Human) Marketing is a new marketing paradigm that places the human being at the center of all marketing strategies and actions. Unlike traditional marketing, which focuses on products and services, H2H emphasizes emotional connection and building true relationships with customers In today's world, consumers are increasingly aware and demanding. They don't just want quality products, but they also want meaningful and authentic experiences with brands. H2H Marketing recognizes this shift and offers a more humanized approach, based on trust and empathy. Change of Mindset The book emphasizes the need for a mindset shift in marketing, moving from a transactional approach to a relational approach. He argues that businesses should focus on building genuine relationships with their customers, rather than just trying to sell them. The Benefits of H2H Marketing By adopting H2H Marketing, companies can gain several benefits, such as: Increased customer loyalty: By building genuine relationships, businesses create lasting bonds with their customers. Competitive differentiation: In a saturated market, the humanized approach to H2H can be a key differentiator. Brand appreciation: When brands connect emotionally with consumers, they become more valuable and respected. The human-to-human marketing model incorporates design thinking, service domain logic, and the latest innovations in digitalization, and offers a path to finding meaning in a troubled world. When translating this book, co-author Marcos Bedendo (PhD) also adapted the text to the Brazilian reality, bringing examples that make sense in our context and bring us closer to the concepts explored. In summary, H2H Marketing represents an evolution in marketing thinking, recognizing the importance of connecting with customers on a human and authentic level.

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Ever wondered what really makes a great leader stand out? Candido Bracher, the CEO of Itaú Unibanco, says that it is something surprisingly simple yet overlooked: listening more than talking. Despite running a huge company with over 100,000 employees, he swears by the power of listening. We usually picture leaders as the ones doing all the talking, setting directions, and calling the shots. While it’s true that authority is best demonstrated through constant talking, Candido points out that truly effective leaders spend more time listening than speaking. This doesn’t mean nodding along to what people say, but really understanding them and engaging deeply, making them feel genuinely heard. This video first appeared for premium subscribers over a year ago. If you’d like to be a premium subscriber go here: https://lnkd.in/gy_srTcc #LeadingWithVulnerability #leadership #LeadershipTips #PowerOfListening

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🌍We're thrilled to announce that our latest article has been published across multiple platforms, including North News, Café Brasil, Espaço Democrático, SAM Consultoria, Corecon Alagoas, and Blue BI Solution! 📚 This article is now available in Portuguese, English, and Spanish, offering readers across the globe the opportunity to explore key insights into the G20 and its impact on the global economy. 🔗 Dive into the article here: Español: https://lnkd.in/djmm5tcF English: https://lnkd.in/dmRhBhRg Português: https://lnkd.in/dyEyUB52 🌍A huge thank you to the hard work and dedication of Luiz Alberto MACHADO and Paulo Galvão Júnior for their invaluable contributions to this piece. 🙌 💬Let's continue spreading knowledge and fostering meaningful discussions together! #BlueBISolution #GlobalInsights #EconomicAnalysis #InternationalRelations #PolicyDevelopment #GlobalLeadership #EconomicGrowth #SustainableFuture #CommunityEngagement #KnowledgeSharing #WorldEconomy #FinancialAnalysis #PolicyMakers #GlobalChallenges #InternationalCooperation #BusinessStrategy #GlobalImpact #MarketTrends #EconomicDevelopment #ResearchArticle #CrossPlatformPublication #WorldwideReadership #EconomicTrends #GlobalPolicy #StrategicThinking #KnowledgeExchange #ThoughtLeadership #GlobalPartnership #MarketResearch #GlobalPerspective #ArticleRelease

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In my recent interview with Intelligent CIO LATAM, I shared some ideas and strategies that I use in my day-to-day work for fostering leadership and innovation within IT teams. Here's a snapshot of my approach: 🚀 Leadership Through Continuous Development: Encouraging courses, conferences, and certifications alongside regular brainstorming sessions and workshops ensures every team member feels valued and motivated. This inclusive environment drives creativity and pushes boundaries. 📈 Measuring Success: Using qualitative and quantitative metrics, including performance evaluations, feedback, talent retention, and project success. An open-door policy and feedback-rich culture help identify improvement areas and empower team members. ⚖️ Balancing Operations and Innovation: Adopting agile methodologies and cross-functional skills enables smooth transitions between daily operations and innovative projects, ensuring flexibility and responsiveness. 🌐 Aligning IT with Business Goals: Constant communication with other departments and active participation in strategic meetings ensure IT initiatives support business objectives. Periodic strategy reviews keep us aligned with evolving business environments. 🤝 Fostering Collaboration: Open communication, joint workshops, and continuous feedback promote collaboration. Sharing solutions with other public sector organizations enhances overall results and optimizes investments. 🔍 Customer-Centric IT Strategy: Leveraging AI and data analytics to personalize and enhance customer experiences, improving satisfaction and loyalty. 🌟 Embracing Digital Transformation: Adopting emerging technologies like AI and Big Data, modernizing processes, and fostering a culture of adaptability and innovation position us as leaders in the digital revolution. Let's continue pushing the boundaries of what's possible in IT, driving innovation, and aligning our strategies with business success! 💪🌍 #Leadership #Innovation #ITStrategy #AgileManagement #DigitalTransformation #CustomerExperience #ContinuousLearning

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Hello, 🇧🇷Click in the figure and discover the Administration book that is revolutionizing the Brazilian scene! We understand the complexities of the national market, from economic fluctuations to political challenges, which is why our book offers powerful ideas to boost your personal and professional life.🇧🇷

Finalizei o Curso Business Impact Analysis do IBRAGESP - Instituto Brasileiro de Gestão e Ensino, excelente conteúdo.

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