João Branco

Great example of how innovation drives success. Bottom line : small wins and high level of execution related to product development, distribution channel and sales skills.

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My partner Bernardo Moraes and I joined Felipe Donato on the Voomp PODCAST to discuss key insights about building a successful company in the online education market. Voomp is linked to Cogna Educação, one of the biggest educational groups in Brazil. https://lnkd.in/dJQby4G6 📣 3 major takeaways from the talk: 1) The power of microniches in online education: you don't need to aim for the entire country to build something valuable. Focusing on microniches gives you a chance to generate more value for a specific audience. This is a great practical application of the concept of "Beachhead Market" taught in the book "Disciplined Entrepreneurship" by Bill Aulet. 2) You don't need to be a marketing expert to start a company. The MED-REVIEW group was created by doctors with no previous marketing and sales experience. The key aspect is our focus on helping medical doctors become specialists in their field using our accelerated learning platform. 3) The founders must be able to put their egos aside so the company can grow. Founders must be flexible and understand that different stages of the business will demand different skills from them. As a leader, you must be willing to pass on roles that other professionals can achieve a higher performance. PS: MED-REVIEW is focused on continuously delivering high-quality content to its customers and IS HIRING for 100% remote positions. DM us for more information. PS2: The entire talk is in Portuguese (PT-BR). If you are an English speaker, just turn on the subtitles =)

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It is with great pleasure that I share my latest contribution—an article on the Poder360 portal, one of the most renowned and important media outlets in the Brazilian economy and business segment. In the article, I provide perspective on why Instagram remains the preferred social media platform for Brazilian influencers, despite ranking third in financial returns. To conduct this analysis, I collaborated with the Influency.me agency's survey and reporter Vitória Queiroz. Their assistance allowed me to share valuable insights on the subject and further represent Viral Nation globally on a topic of significance for a Brazilian audience. Check out the article here: https://lnkd.in/ea9ajJvk #Poder360 #BrazilianEconomy #BusinessInsights #SocialMediaTrends #InfluencerMarketing #InstagramMarketing #ViralNation #BrazilianInfluencers #MediaAnalysis #BusinessSegment #ContentCollaboration #IndustryInsights #GlobalRepresentation

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The leadership imperative: Navigating the era of industry 5.0 As leaders, we are constantly faced with new challenges and uncertainties, from navigating the complexities of a global pandemic to addressing the urgent climate crisis unfolding in Southern Brazil. In times of crisis, the true test of leadership lies not only in our ability to adapt and innovate but also in our capacity to lead with empathy, emotional intelligence, and foresight. Today, I had a powerful insight during my run: leaders who lack knowledge of (1) artificial intelligence (AI), (2) who prioritize financial results over people, and (3) who are not equipped with emotional intelligence and (4) creativity to navite in crisis will find themselves obsolete in the next 3-5 years. The era of Industry 5.0 is upon us, and those who fail to embrace the digital revolution and prioritize human-centric leadership will be left behind. Now more than ever, leaders must invest in developing these essential skills if they are to thrive in the fast-paced, ever-changing landscape of the future. This is not just about surviving; it's about building a better world for ourselves and future generations. Do you feel like embarking on a new journey of transformation, if yes, I invite you to join me. Follow my LinkedIn for insights, strategies, and tools to help you navigate the challenges of Industry 5.0 and emerge as a leader of tomorrow. Are you ready to lead the way? #transformativeleaders #industry5.0 #humanization Picture: Southern Brazil floods: a glimpse of complexity

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💋🇧🇷 Bigger in Brazil This week the investor-owned skincare maker Galderma announced plans to triple production capacity at the company’s facility in Hortolândia, São Paulo, Brazil. According to a press release (circulated in Portuguese that I read in English thanks to Google Translate), the first phase of the expansion is a US$6.5m investment to purchase both the existing factory, which Galderma previously leased, and the adjoining land. Cetaphil and Dermotivin products manufactured in Hortolândia are sold not only in Latin America but also exported to global markets: the US, Europe, Asia, Africa, and Oceania. Explaining the company’s reasoning for expanding its America’s region manufacturing, Ligia Carla Santos, General Manager of Galderma in Brazil, notes that “Brazil is among the company's three main markets in the world, with a strong growth trajectory in the last year.” “We are proud,” she says in this week’s press release, “to continue investing in the local production of products….With this expansion, we will be able to develop the region's economy and internalize some production processes, improving our speed and flexibility of supply.” “Our goal” says Santos, “is to progress in the Brazilian market, supporting its growth and [dedicate] our focus and passion to our purpose of advancing dermatology—for every skin story.” #skincare #cosmetics #beautyindustry Galderma

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I'm proud to see Brazilian schools in the Financial Times 2024 global ranking of the best executive education courses, with a highlight on Fundação Dom Cabral (FDC), which occupies the 5th position. The São Paulo School of Business Administration of Fundação Getulio Vargas (FGV Eaesp) and Insper are the other two Brazilian institutions on the list. In the ranking of "in company" courses, FDC also stands out, occupying the 10th position. Insper appears in the 55th position and FGV in the 81st. The ranking is based on various criteria, including the interaction between client and school, course flexibility, teaching methods, teaching quality, relevance of skills acquired for the workplace, diversity in faculty nationality and gender, and the percentage of female participants. These rankings reflect the excellence and recognition of Brazilian institutions in the global executive education scenario, demonstrating the continuous effort of these schools to offer high-quality programs that meet market needs and develop competent leadership. #ExecutiveEducation #BusinessExcellence #GlobalRanking #LeadershipDevelopment #TopSchools #FinancialTimes #BrazilianInstitutions #CorporateTraining #InCompanyCours Paulo Vicente Alves

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The importance of STA: STOP, THINK and ACT. A time to slow down in an enriched environment for one day to reflect, organize and build innovative future strategies. Marketing is the blood of business: Viridiana Amado Talita Rocio Ricardo Cabral Mariana Montes Happy united proactive Marketing, Technical and Demand Virbac dream team.

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📈 Best Brazilian Brands 2023/2024: Fund & Thrive! Our excellent team in São Paulo has just released the 24th edition of the ranking listing Brazil's 25 most valuable brands. A look at the results shows that Brazilian brands are growing at a pace that aligns perfectly with the country's economic development. However, this edition has two main highlights — financial and health brands.   1️⃣💰 Financial brands represent 60% of the total value of the list. The strongest new entry this year is the fintech Stone, which appears directly at 12th place. Additionally, the brands PagBank and Nubank stand out with double-digit value increases.    2️⃣💊 In the health sector, the most significant rise in the ranking is Drogasil, with a 19% increase, and one of the three new entries is the pharma brand Droga Raia.   These results present an insightful opportunity to analyze how the #Fund and #Thrive arenas are evolving in Brazil and the rest of Latin America, with uncertainty growing among consumers due to escalating global instability. 👏🏽 Congratulations to all our colleagues in São Paulo for another wonderful report and launch! You can download the report here: https://lnkd.in/dYeKVD_x #MBMV24 #BrandValuation

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Recently, I came across an insightful article by Ana Ivars, the CEO of Dinamiza Digital and a former member of the Forbes Council, about the application of psychology in marketing and advertising. The essay examines fascinating strategies like neuromarketing, emotional marketing, and persuasion and shows how understanding human behavior may significantly boost a campaign's effectiveness. Examining techniques like cognitive dissonance and the Zeigarnik Effect was quite educational. I studied media and behavioral psychology extensively during my bachelor's degree, which has been quite helpful in the current marketing and communications world. Gaining an understanding of these psychological concepts can significantly improve our capacity to engage and influence audiences. I strongly suggest the text to everyone working in marketing! #marketing #psychology #communications #consumerbehaviour

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Then and now:  Welcome to Servant Leadership I'll never forget some of the earlier parts of my career at PepsiCo in Brazil when one of my bosses, a Portuguese guy with a fiery temper, once told me:  "I need you to just shut and execute Mork!" I was like wow...ouch.  In all fairness, I was a brash young know-it-all marketing brand manager and in the end I learned a ton from him and we accomplished a lot together.  Obrigado Carlos Barreiros Back then that was often how business was done: "Don’t think, just execute!”  Leaders barked orders, expected results, and care little about the well-being or opinions of their employees.   In many parts of the world today, that attitude still prevails. Problem is: it no longer works. Times have changed, and in the age of #AI, this paradigm is shifting rapidly. Today, effective leadership is about serving all stakeholders of the company, especially employees. A servant leader focuses on creating an environment where everyone feels valued, respected, and empowered. They care about the growth and development of their employees, customers, suppliers, and partners. This type of leader: 1.  Actively listens to the needs and ideas of all stakeholders. 2.  Fosters collaboration and teamwork. 3.  Empowers people to make decisions and take responsibility. 4.  Celebrates successes and learns from failures. 5.  Creates an environment of psychological safety where people can volunteer ideas, raise concerns, and challenge others without fear of reprisal. Why does this matter? Companies led by servant leaders enjoy numerous benefits: 1.  Higher employee engagement and productivity 2.  Better talent retention 3.  Greater customer satisfaction 4.  Faster innovation 5.  Greater profitability Let's zoom in on the first benefit for example.  Here's a stat that's a real shocker which I love to share in my #keynotes. According to Gallup, we're facing an epidemic of disengagement at work. A study they shared in January revealed that nearly 60% of employees are quietly quitting while another 15% are actively disengaged and openly manifesting their unhappiness. So, how can you become a servant leader? If you want to embrace servant leadership, start by: 1.  Developing your self-awareness and understanding your strengths, weaknesses, and values. 2.  Practicing active listening and paying attention to the needs and ideas of others. 3.  Fostering collaboration and creating opportunities for people to work together. 4.  Empowering people to make decisions and take responsibility. 5.  Being a role model for the behaviors you value. Servant leadership isn’t just a trend; it's a #mindset. It’s the best way to create successful and sustainable businesses that benefit all stakeholders and better yet, keeps your people happy and innovating. Do you work for a servant leader or an old school boss? Change the script. Be True, Be Curious, Be Driven.

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Artigo novo chegando no International Journal of Innovation and Learning, com o tema: Brazilian female entrepreneurship in the food service segment: fear and entrepreneurial learning in the context of crisis   by Mariane Lemos Lourenço, Mara Rosalia Ribeiro Silva, Lady Day Pereira De Souza, Michele Estarnecks Peixoto Abstract: The aim of this paper is to analyse fear in learning among women entrepreneurs during the COVID-19 pandemic in Brazil. Basic qualitative research was conducted through online interviews with women entrepreneurs in Brazil who are micro enterprise owners pertaining to the food service segment. Learning experiences of the women entrepreneurs were identified, taking into account their experiences and fears: learning how to use new technologies as a means of communication with the client; and, learning to organise the business in terms of care, facing the context of crisis. This paper contributes by adding fear as an intrinsic emotion of the exploitation and exploration processes, so that the transformation between entrepreneurial experiences into entrepreneurial knowledge is experienced with the different fears that permeate entrepreneurial practice. Keywords: entrepreneurial learning; female entrepreneurs; micro entrepreneurs; fear. #organizationalbehavior #comportamento #comportamentoorganizacional #emotions #posgraduação mara rosalia @Lady Day Pereira de Souza @Michele Estarnecks Peixoto https://lnkd.in/d8UnSgCG

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How did Nuvemshop design its strategy to enter Brazil? There were basically 2 major factors that drove their expansion: 1/ Similar challenges, bigger TAM: First, they realized that the Brazilian merchants faced the same challenges that Argentinian merchants: - E-commerce solutions both in Argentina and Brazil were:  - Complex  - Non-affordable for the mass market  - Challenging to implement 2/ Risk Mitigation: Argentina is unstable in regards to its economy or political scenario. With that in mind, they went after serious VCs to support them in their journey to build and improve their product while also expanding into the major country of the region, Brazil. After several learnings, Alejandro Vázquez and the team decided to: - Have a relentless focus on  - An online store that was very easy to implement  - Focusing only on ARGENTINA & Brazil, instead of spreading themselves thin Brazil, since 2014, has been their main focus, despite the company having started in Argentina. This was another petit committee and a very exclusive session. That happened yesterday, in one of our EVOLVE Commerce Club sessions. EVOLVE Commerce Club connects brands, vendors and people in the World of commerce who are keen to develop their business in international markets. Nuvemshop is backed by Sunley House Capital Ltd, VMG Partners, Alkeon Capital, Owl Rock Capital Accel KASZEK, Kevin Efrusy Qualcomm Ventures and ThornTree Capital Partners ( Source: Techcrunch) In 2021 in their latest round Nuvem raised 500 million USD Join our waitlist today at evolve-community (dot) com and stay tuned for our next expert or relationship-building sessions. Many thanks to all of our ambassadors and new members who joined us yesterday. Ps: If you are a member of our club, the full session will be available this coming Saturday, the 4th of May.

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https://lnkd.in/dREzTqPs Da igualdade à equidade: pontos breves sobre questões LGBTQI+ na saúde. From equality to equity: brief recommendations about LGBTQI+ health interventions.

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Real Estate Market on the Rise: Owners Raise Listing Prices Beyond Selling Values The EXAME-Loft Real Price Index (IPR) reveals a consecutive increase in the gap between listing prices and actual selling values. Faria Lima: Neighborhoods Near the Financial Center Are Among the Most Expensive in the City (Leandro Fonseca/Exame) By Beatriz Quesada Investment Reporter Published on July 4, 2024, at 3:24 PM. Last updated on July 4, 2024, at 4:40 PM. In São Paulo, Brazil, the prices of properties listed for sale continue to rise above market values for the second consecutive month. According to the July edition of the EXAME-Loft Real Price Index (IPR), there is an increase in the average difference between the prices set by owners and the actual transaction values. EXAME #RealEstate #MarketTrends #PropertyPrices #SãoPaulo #Brazil #RealEstateMarket #Investment #HousingMarket #PropertyInvestments #RealEstateNews

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TOC in the Supply Chain Santa Catarina is an inspiring place full of entrepreneurs and prosperity. Many of our most memorable clients and projects come from there. We are now starting a partnership with the Instituto Ápice Educação Executiva (IAExec). We received many good references directly from our clients' executives. During my visit to Brazil next week, Marcio Mariano Junior and I will have the opportunity to participate in one of their events, along with many experts in the field and several companies sharing their case studies. Coincidentally, I will discuss the topic this week with three major Brazilian companies. A complex environment with high dependency and variability is subject to strong nonlinearity, limiting the effectiveness of planning and control efforts. However, it is possible to simultaneously achieve high service levels, inventory turns, and productivity through the scientific approach of TOC. As Eli very well demonstrated, the challenge is to avoid the seduction of sophistication… https://lnkd.in/ek3s7Vpe #toc #goldratt #pcp #supplychain

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Today, I want to introduce my former professor, Adriana Gomes, Msc., Senior Career Consultant and National Career and Market Director at ESPM. This short video highlights remote work and technological convergence in work relations. We discuss future skills and the challenges Brazilian professionals internationalizing their careers in the USA face. It's worth watching the full interview. #FutureSkills #InternationalCareer #WorkTransformations #BrazilianProfessionals #AdrianaGomes #ESPM #IAsupport

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💥Landscape of Key Digital Health Start-Ups in Brazil: 🌅 See infographic below 🇧🇷 Telehealth has a significant focus in Brazil, driven by the country's vast geography and limited access to healthcare. Despite its potential, there are still challenges related to access and infrastructure, particularly the lack of reliable connectivity both outside and within urban centers 🇧🇷 And while there are many telehealth companies in Brazil often they have a specific focus, e.g Telavita (Mental Health) Omens (Mens Health) Amparo Saúde (Primary Care - also with physical clinics) 🇧🇷 There is a notable emphasis on Corporate Health in Brazil, indicating that employers, as payers, are a more accessible target compared to the public health system. 🇧🇷 While many interventions focus on disease management, there is limited emphasis on digital therapies. 🇧🇷 Although prevention efforts seem limited, many consumer and corporate solutions focus on wellness, with the hope of reducing the need for acute care and chronic disease management 🇧🇷 There is also less emphasis on adherence and support further down the care chain 🇧🇷 In summary, the primary focus is on the early stages of the patient journey, assisting patients in accessing the system or avoiding it altogether, rather than on long-term continuation of care. However, there are nuances; for instance, many telehealth and remote patient monitoring (RPM) companies aim to provide longer-term follow-up 💬 These findings align with my previous interviews and discussions with founders in Brazil. Note: the chart below represents key players and categories but is not exhaustive 👇 Let me know in comments if you want a High-Res PowerPoint slide version #DigitalHealth #Brazil

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It is a pleasure to be one of the invited judges to evaluate the best startups and help entrepreneurs become global entrepreneurs. I am very grateful to be alongside many other great judges at this significant event with a global impact on the innovation and startup ecosystem. Special thanks to my mentor, Liliam Carrete 🌍🚀. #StartupWorldCup #GlobalEntrepreneurship #InnovationEcosystem #StartupJudging #ThankYouMentors #TransformingPeople #LeadingChange #TransformingBusinesses #DevelopingIdeas #BusinessGrowth

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