Fábio Coelho

Why does #Google keep #Waze as a separate brand? That’s why… In one of my recent presentations (At South Summit in Brazil, but it happens a lot), I was asked why #Google kept Google Maps and #Waze, or why they even acquired Waze. What I usually do is approach the audience and ask a question that would illustrate the reason. Depending on the type of audience, I decide on the question. With students and business people, I would open up a five-minute discussion around that. This time, there were 1,700 people in the auditorium, and I thought such a discussion would take too long, so I decided to take the simplified approach. I was planning to ask, “Who is using Waze?” have people raise their hands and then ask the follow-up question, “How often do you use Waze?” and the nearly obvious answer would be “Everyday!” Occasionally, I hear, “Every time I get into the car and even before I start my trip.” Then, I do the same with #GoogleMaps, and the answers I get are usually “When I need it” or “When…” with different flavors (when I travel, walk, etc.). In this phase, I explain that an app targeted at daily commutes is different from Google Maps due to the distinct use case, leading to differences in the apps and their data. In many cases, I will not even explain, but leave people with the realization that one is used every day, and one is used occasionally and conclude, “That’s why!” That’s what I had in mind when I asked, “If you’re using Waze, raise your hand…” There were at least 1,700 hands up in the air, or at least this is what it looked like from the stage. It took me a second or two, and then I said, “That’s why." #startupTips #branding

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On to the next big thing and finding real unicorns! 🦄 Four years ago, almost to the day, I had the opportunity to join Nubank and build the engineering team for their new (first) international expansion. Nubank would show the world that Brazil's success wasn’t a fluke and that they could repeat it (spoiler: it wasn’t a fluke). This time, we would build a new digital bank for the Mexican market.🇲🇽 It was going to be an adventure for me. I would relocate to Mexico City with the family and build a team in a city I had never been to. I could not be more excited. But then COVID happened, and I decided to build the team from the comfort of my home office in Sunnyvale; so much for an adventure. 😿 I grew very fond of my team and still call many of them close friends. During my 3 years at Nubank, the engineering team in Mexico grew from 15 or so engineers to 110+ engineers and managers. The customer base grew from 1000 friends and family to 4 million. The operations grew from supporting one big product to three entirely new products. The larger team itself grew from 85 or so to over a thousand Nubankers in Mexico. After 3 years, it was time to move on. I would take a short sabbatical, maybe three months, to travel the world, learn how to cook some Portuguese meals I grew up with, attend to my record collection, do some coaching, and work on my ideas. I was having way too much fun, I think, and three months turned into six and then nine, and I could not see myself ever returning to office politics. It just didn’t compare. Maybe when I would get tired of traveling. 🛫 As I planned another adventure, I met Nack Kyoo Jung, the CTO at Influur, the founders (four incredibly inspiring women), and the leadership team. And boom! I was hooked. 🤗 Last month, I joined the team as the new VP of Engineering, and it has been an incredible journey in such a short time. I'm still in shock and trying to adjust to the lack of toxic politics and egos—only good vibes, deep passion, great talent, and an amazing vision. Feeling blessed. #influur #startup

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Back home in New York, at Meta’s office in Hells Kitchen today for a talk with the Enterprise Products Program Management team about the future of our profession and how to manage projects/programs in one of the most valued companies in the world. We talked about the challenges they are facing having to manage so many programs with reduced headcount, how to elevate their roles so they can prioritize better, select the programs they should spend most of their time on, influence and leverage their project sponsors, manage stakeholders more effectively and help Meta get the most value out of the work they do. It’s a great team, seasoned, used to operate under high pressure and constraints. In many ways they are sharing similar pains to the ones many other project professionals are facing across industries and across the globe, addressing them with determination and a good deal of common sense. Project professionals are a big family and we are all learning from each other. Andrey S. Vijay Satish Balakrishnan, Aanchal L., Anjly Khurana (PMP, CSM), Christopher Durr, Jeremy Brown, Kimberlea Dominguez, led by Maria C. Perez. Project Management Institute #business #programmanagement #tech

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Owning the Workflow in B2B AI Apps: having reliable, proactive AI capabilities should change how we interact with products at a more fundamental level. https://lnkd.in/guW_6mCK

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WHAT IT WILL TAKE TO WIN An apt comparison for the current AI landscape is the primordial soup of late 90s e-commerce. Though tempting, it’s important not to crown AI winners too early. It will take several years (likely a decade) to determine the winners in each category. The stakes are high: the winner-takes-most nature of these spaces makes it so that the #1 player is valued at 10-100x the #2 player. And the prize for being the #3 player is likely death and irrelevance. What will it take to win a category? In addition to product and distribution excellence, which are table stakes, two things will determine the winners: 1. Multiple (4-5) major compounding innovations over a sustained time horizon (5-10 years). 2. Dozens (if not hundreds) of “minor” but critical platform-level innovations which enable both the major innovations as well as collectively improve the customer experience in subtle but powerful ways. In e-commerce, it took Amazon a decade-plus from its founding to firmly establish itself as the leader in US e-commerce, despite early and strong competition. (And it still is not the leader in most countries around the world). I count at least 5 major innovations:, along with countless improvements to the underlying technology and infrastructure, including selection, inventory management, logistics, fulfillment and customer service. V1 Books (1994) - Amazon launched as an online bookstore. V2 Ratings and Reviews (1996) - we underestimate how profound this was to increase trust in online commerce. V3 One-click checkout (1997) - the impact of this on loyalty and conversion was overshadowed by the fact that Amazon had filed a patent around this innovation. V4 Marketplace and third party sellers (2000) - massive selection and margin improvements, truly making it the Everything Store. it happened gradually, then suddenly. V5 Amazon prime (2005) - this was the hammer. Even at the five year mark (1999), Amazon’s viability was questioned (remember Amazon.bomb?) Only at the 11 year mark did we start recognizing them as the likely winner. In hindsight, one can now connect the dots between the launches and see how each innovation was enabled by all the ones that came before. tldr CEOs: If your company launches one innovative product and you think you’re “good”, you’re likely. not going to win the category. Be ready to have the resilience, stamina and capital to run a marathon comprised of 5+ sprints, each over 1-2 years, before you can even think about winning your category.

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Professionals are hungry to use AI and are not waiting around for their employers to train them according to the 2024 Workforce Trend Index from Microsoft and LinkedIn.  75% of knowledge workers are using Generative AI (GAI) at work - with usage doubling in the past six months. But of those, 78% are ‘bringing their own AI tools to work’, because despite the enthusiasm, fewer than 40% have received official training at work.    If, you are a professional and want to stay ahead in your career and gain valuable new AI skills then we are offering 50 new free AI courses through to July 8th 2024 https://lnkd.in/ebAs6XCD And if you are a business leader, there is a huge opportunity to get the benefits of strategic AI use at scale. LinkedIn is offering its new AI Upskilling Framework which enables organisations to tailor employee development to specific functional and skill needs.  https://lnkd.in/dujpKvg2 You can find out more on the latest AI workplace trends in the #WorkTrendIndex from Microsoft and LinkedIn here: https://lnkd.in/dbkgsKiS

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Using AI and GenAI to deliver new media experiences is a key innovation area for the industry. Great to see Cineverse and Datatonic leading the way with Google! #GoogleCloud #MediaInnovation #genAI

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Does this conclusion surprise you? If it does, think again. Gemini has a perfect score in 17 out of 21 criteria, including some that will soon start mattering more and more, e.g. transparency, respecting IP rights and so on. #gemini #gcp #google #ai #deepmind

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Google, has reached a substantial growth phase, reaching an annual revenue of $100 billion. The Search line of business remains the face-saver, generating approximately twelve figures annually by the end of the following year. Google's three distinct business lines—Search, YouTube, and Cloud—each will generate approximately twelve figures annually by the end of the following year. Despite Alphabet's ad network business experiencing a decline in revenue, Google's Q1 profit surpassed $23.6 billion in 2024, up from $15 billion in the same period the previous year. Google's prospects for expansion remain promising, with Google Cloud's revenue increasing by over $2 billion in the previous year, and subscription businesses witnessing a growth of $1.3 billion. Ads on YouTube increased by $1.4 billion, and the revenue of Google Search grew by a remarkable $6 billion. Google's prospects for expansion include monetization in areas like generative AI and other novel forms of search, such as YouTube Shorts. According to Philipp Schindler, Google's Chief Business Officer, the company will effectively navigate the transition to monetization at this juncture, as many new forms of search are not yet supported by advertisements. Investors favor Google due to their confidence in the organization's capacity to gradually monetize organic opportunities. #Google #Revenue #Growth #Investment #AI #Monetization #YouTube #Cloud #Subscription

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Two of my favorite things in this event next week: emerging technology and advocacy! To all my West-Coast friends, you should make it a point to stop by this summit if you’re interested in how tech startups can better navigate today’s policy + reg landscape (and be sure to meet the incredible Hermine Wong!) There is an all-star lineup which, to be quite frank, is leaving me with serious fomo. This will certainly be on my radar for next year ⭐️ #entrepreneurship #emergingtech #publicpolicy #advocacy

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💙 Navigating the New #Frontier: #AI's Transformative Role in #Digital #Marketing 🩵 How #ArtificialIntelligence is Reshaping #Consumer #Engagement and #Strategy https://lnkd.in/eEpE7PFe

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Breaking down Amazon's 'Just Walk Out' AI Pause Why did the tech giant stop its revolutionary "Just Walk Out" technology? CMSWire's Pierre DeBois does a deep dive into what this means for the future of #AI in #customerexperience. So what went wrong with Amazon’s cashier-less tech? Despite its ambitious vision, Amazon faced significant hurdles. Understanding these can help guide your own AI strategies. As AI increasingly shapes #customerjourneys, it’s vital to implement strategies that don't compromise on trust. What strategies are you employing in your AI deployments? Want to learn more about Amazon’s 'Just Walk Out' pause. Read the full article here: https://lnkd.in/eGtE5eEt #CustomerTrust #AIEthics #Amazon

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POWER and PROGRESS, Our 1000-Year Struggle Over Technology & Prosperity (by Daron Acemoglu & Simon Johnson -- both professors at MIT) is a must-read book at the intersections of technology, economics and modernity. Our digital economy, which has created unprecedented levels of wealth for a privileged few, has not generated shared prosperity. The result is staggering inequality that contributes greatly to our societal and political discord. The AI gold rush (the authors refer to the "AI Illusion") is not presently on a path to help most people, nor generate shared prosperity, although it does not have to be this way -- the path ahead for technology is the result of technology, business, political and societal priorities. Here's a snippet from page 33: "What we are witnessing today is not inexorable progress toward the common good but an influential shared vision among the most powerful technology leaders. This vision is focused on automation, surveillance, and mass-scale data collection, undermining shared prosperity and weakening democracies. Not coincidentally, it also amplifies the wealth and power of this narrow elite, at the expense of most ordinary people." #technology #sharedprosperity #futureofwork #digitaleconomy #artificialintelligence

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So many exciting announcements at #GoogleIO this week, it is hard to know what to pick. But here's one that's super exciting: we unveiled our 6th generation TPU Trillium, a major step forward in AI hardware which will enable faster and more efficient AI processing.  Training the next generation of AI models requires a ton of computing power; Trillium is a whopping 4.7x faster than its predecessor and demonstrates a remarkable 67% improvement in energy efficiency compared to its previous generation. Can’t wait to see how Trillium makes the Gemini Era more efficient.  https://lnkd.in/ewPHukkg

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Beginning of GenAI Summit in San Francisco #AIIREALL for the 3 next days Genaisummit.ai Main sponsors IBM Microsoft Amazon Otter.ai BC Capital Corp. Metasill Inc SambaNova Systems You.com Hyperbolic Oii.ai (but also a lot a Google backpacks in the alleys !) Stay tuned will post some content in the coming days and weeks. These contents will be also coming from interviews of more than 30 key players in AI in San Francisco / Bay Area : VCs, GAFAM, Startups, large companies, developers, data scientists … #AI #IA #generativeAI #LLM #RAG

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