Daniela Cachich [ela/ella/she]

On April, 2015 Heineken Brazil released on theatres, cable TV and internet a short documentary telling the story about Bossa Nova's birthplace "Beco das Garrafas"​ (Bottles Bar) and its comeback.
A relevant and meaningful Branded Content initiative, an authentic Brand Storytelling that spread the conversation about this cultural legacy… Exibir mais

On April, 2015 Heineken Brazil released on theatres, cable TV and internet a short documentary telling the story about Bossa Nova's birthplace "Beco das Garrafas"​ (Bottles Bar) and its comeback.
A relevant and meaningful Branded Content initiative, an authentic Brand Storytelling that spread the conversation about this cultural legacy.

http://contently.com/strategist/2015/05/14/in-powerful-new-doc-heineken-revives-brazils-wildest-party-alley/
http://www.brandchannel.com/2015/05/19/heineken-beco-das-garrafas-0515915/
https://vimeo.com/127876869 Exibir menos

On April, 2015 Heineken Brazil released on theatres, cable TV and internet a short documentary telling the story about Bossa Nova's birthplace "Beco das Garrafas"​ (Bottles Bar) and its comeback.
A relevant and meaningful Branded Content initiative, an authentic Brand Storytelling that spread the conversation about this cultural legacy… Exibir mais

On April, 2015 Heineken Brazil released on theatres, cable TV and internet a short documentary telling the story about Bossa Nova's birthplace "Beco das Garrafas"​ (Bottles Bar) and its comeback.
A relevant and meaningful Branded Content initiative, an authentic Brand Storytelling that spread the conversation about this cultural legacy.

http://contently.com/strategist/2015/05/14/in-powerful-new-doc-heineken-revives-brazils-wildest-party-alley/
http://www.brandchannel.com/2015/05/19/heineken-beco-das-garrafas-0515915/
https://vimeo.com/127876869 Exibir menos

On April, 2015 Heineken Brazil released on theatres, cable TV and internet a short documentary telling the story about Bossa Nova's birthplace "Beco das Garrafas"​ (Bottles Bar) and its comeback.
A relevant and meaningful Branded Content initiative, an authentic Brand Storytelling that spread the conversation about this cultural legacy… Exibir mais

On April, 2015 Heineken Brazil released on theatres, cable TV and internet a short documentary telling the story about Bossa Nova's birthplace "Beco das Garrafas"​ (Bottles Bar) and its comeback.
A relevant and meaningful Branded Content initiative, an authentic Brand Storytelling that spread the conversation about this cultural legacy.

http://contently.com/strategist/2015/05/14/in-powerful-new-doc-heineken-revives-brazils-wildest-party-alley/
http://www.brandchannel.com/2015/05/19/heineken-beco-das-garrafas-0515915/
https://vimeo.com/127876869 Exibir menos

Exploring the great connection with Heineken and UEFA and the "second screen" behavior, Heineken created this activation to enhance the final match of the championship.
In partnership with Twitter the brand created replays of the main moments, during the match, using "finger players" and Vine. 6 seconds live videos with no editing, a Wembley replica and a lot of good humor provided a "only Heineken can do" way of watching the game.

To celebrate Heineken's first 1 million fans in Brazil in a way that put the brand in a different level of innovation and engagement, we created this digital activation on Heineken's fanpage (Facebook).
During one day the bar at the main office was transformed to interact with people.
It began with a post that sound a little simple, but behind that was an invitation to interact with people's comments turned into video on a live on going conversation. After 7 hours and 28 videos Heineken… Exibir mais

To celebrate Heineken's first 1 million fans in Brazil in a way that put the brand in a different level of innovation and engagement, we created this digital activation on Heineken's fanpage (Facebook).
During one day the bar at the main office was transformed to interact with people.
It began with a post that sound a little simple, but behind that was an invitation to interact with people's comments turned into video on a live on going conversation. After 7 hours and 28 videos Heineken was even more closer to its consumer. Exibir menos

To celebrate Heineken's first 1 million fans in Brazil in a way that put the brand in a different level of innovation and engagement, we created this digital activation on Heineken's fanpage (Facebook).
During one day the bar at the main office was transformed to interact with people.
It began with a post that sound a little simple, but behind that was an invitation to interact with people's comments turned into video on a live on going conversation. After 7 hours and 28 videos Heineken… Exibir mais

To celebrate Heineken's first 1 million fans in Brazil in a way that put the brand in a different level of innovation and engagement, we created this digital activation on Heineken's fanpage (Facebook).
During one day the bar at the main office was transformed to interact with people.
It began with a post that sound a little simple, but behind that was an invitation to interact with people's comments turned into video on a live on going conversation. After 7 hours and 28 videos Heineken was even more closer to its consumer. Exibir menos