World Radio Alliance

Radio advertising consistently delivers outstanding results, with an average ROI of £7.70 for every £1 spent. To help you harness this potential, our ROI Calculator tool offers tailored insights based on your brand's status and budget allocation. 💸 This tool simplifies the process of predicting and enhancing your media campaign’s effectiveness, ensuring you make the most out of every pound invested. 🔓 Unlock the full potential of your media strategy with our ROI Calculator by clicking the link in the comments.

Wickes x Bauer's partnership - 12 years of crafting success! 🙌 Discover how Bauer Media Group, The Story Lab, and Wickes joined forces to create a groundbreaking campaign in 2023. Learn how their innovative approach across radio, magazines, and digital audio drove brand awareness, increased conversions, and inspired home improvements: 📈 97% campaign awareness among Absolute Radio listeners 🛠️ Increased positivity and purchase consideration for Wickes 🌟 Community impact with the Wetherby Sports Association transformation Unveil the full story behind this impactful collaboration and see how they made every home a Wickes project here: https://lnkd.in/eF48BVDT

The Audio Creative Awards competition is featured in the egta newsletter, the international advertising network association. 🧐 "This initiative is a fantastic opportunity for students to share their vision and definition of audio creativity with advertisers who are committed to train this generation of tomorrow."  👉 Read more below - Le concours créatif Audio Creative Awards a fait l'objet d'un article dans la newsletter de l'egta, l'association internationale des régies publicitaires. 🧐 "Cette initiative est une fantastique opportunité pour les étudiants de partager leur vision et leur définition de la créativité audio avec des annonceurs qui s'engagent à former cette génération de demain." 👉 A lire ci-dessous Iris Weissbuch | Thierry Mars | Ania Lara Cécile Chambaudrie | Anne-Sophie NECTOUX | Sebastien BRIZARD | Bruno Geoffroy | Marie Noelle Le Moal - Becue

🔘 Discover the latest egta Insight: Audio Measurement – Part I This report navigates multiple technologies and methodologies, providing a comprehensive analysis of markets where hybrid measurement approaches are already in use. 📊 Download your copy here: https://lnkd.in/en2RjHjg #Radio #Audio #AudioMeasurement

Happy #WorldMusicDay from Radiocentre 📻🌍 On this day, we're celebrating the incredible power of music and how radio delivers it to millions every day. Music is inherently emotional, and radio stations often talk on-air about topics in a way that triggers an emotional response. Our 'The Emotional Multiplier' research highlights the positive emotional influence that radio exerts over listeners making them more receptive to advertising. Find out more from the link below. 

Introducing... the new egta Industry Charter 🚀 We're excited to unveil our brand-new Industry Charter, a collective vision for the future of multiplatform TV & audio. Our charter encompasses five key priorities essential for thriving in tomorrow’s media and advertising landscape: ☑️ Creating Quality Experiences ☑️ Improving Measurement ☑️ Optimising Buying Processes ☑️ Proving Impact & Effectiveness ☑️ Promoting & Participating in ESG Unanimously adopted by over 180 companies across 40+ markets and supported by the The Global TV Group and World Radio Alliance, this industry charter is a comprehensive roadmap for success in the rapidly evolving media landscape. Download the charter and find out more about 5 key priorities leading multiplatform TV and audio to success in the future media and advertising landscape: https://lnkd.in/ei6tUqcE #TV #Audio #Advertising #IndustryCharter

Radio continues to be the most trusted medium for news. New research on the role of commercial radio news during a general election highlights how radio remains the most trusted source (for 7 out of 10 listeners). Find out more in the link in the comments. 👇

📻 Radio advertising proves to be a formidable tool for building brand loyalty and recognition. Recent research by Radiocentre and Colourtext has shown that audio advertising not only serves direct marketing goals but also amplifies broader digital marketing efforts. Discover more findings about the effectiveness of radio advertising in the Radio Ink Magazine article.

The future of advertising is here - explore the power of neuromarketing 🤯 How to measure emotional engagement in marketing? Inspired to construct a user-led approach and gain insights into why customers make certain buying decisions, Kagiso Media Radio created the NextGen Neuro solution: ✅ reshaping brand strategies, ✅ predicting purchase intent and emotional engagement,  ✅ impacting purchase decisions across both listener and non-listener demographics. Discover how Kagiso Media Radio is changing the game with its NextGen Neuro product in our latest case study 👉 https://lnkd.in/ezcEZN2e #neuromarketing #advertising #radio