ROSETTA Project EU

ROSETTA Project EU

Research Services

Reducing food waste due to marketing standards through alternative market access

About us

ROSETTA is an EU-funded project under the Horizon Europe Programme committed to exploring the relationship between food waste and marketing standards. The project aims to pioneer sustainable solutions and transform our approach to food resources as we comprehend and quantify the influence of marketing standards on food waste. Our primary objectives include the development of alternative marketing models, a mission we aim to achieve through 5 pilot cases (Ireland, Spain, Poland, Greece and Denmark). By leveraging these real-world scenarios, we aim to provide practical insights that will not only benefit businesses but also form recommendations for policy makers, marketing standards owners and regulators.

Industry
Research Services
Company size
11-50 employees
Headquarters
brussels
Type
Partnership

Locations

Updates

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    ๐‰๐จ๐ข๐ง๐ข๐ง๐  ๐Ÿ๐จ๐ซ๐œ๐ž๐ฌ ๐Ÿ๐จ๐ซ ๐œ๐ก๐š๐ง๐ ๐ž: ๐‘๐Ž๐’๐„๐“๐“๐€ ๐œ๐จ๐ฅ๐ฅ๐š๐›๐จ๐ซ๐š๐ญ๐ž๐ฌ ๐ฐ๐ข๐ญ๐ก ๐’๐ˆ๐’๐“๐„๐‘๐’ ๐๐ซ๐จ๐ฃ๐ž๐œ๐ญ!๐ŸŒ๐Ÿค ROSETTA has teamed up with the SISTERS project, a key EU initiative aimed at significantly reducing food loss and waste across Europeโ€™s food value chain. Through innovative tools and technologies, SISTERS is paving the way to decrease food waste by 27.4% and CO2 emissions by 20%. Together, weโ€™re working towards a sustainable future from farm to fork. ๐ŸŒฑ Learn more about SISTERS through the official website: https://sistersproject.eu/

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    Join the ROSETTA Community of Practice today! ๐ŸŒŸ   We're excited by the engagement so far and invite YOU to be part of this transformative journey. If you're passionate about reducing food waste and enhancing food sustainability, this is your platform to contribute, learn and collaborate. ๐ŸŒฑ๐Ÿค ๐Ÿ”— Join now and help shape the future of food practices:

    Bubble - Visual Programming

    Bubble - Visual Programming

    rosetta-cop-registration.bubbleapps.io

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    ๐“๐ซ๐š๐ง๐ฌ๐Ÿ๐จ๐ซ๐ฆ๐ข๐ง๐  ๐…๐จ๐จ๐ ๐๐ซ๐š๐œ๐ญ๐ข๐œ๐ž๐ฌ ๐Ÿ๐จ๐ซ ๐’๐ฎ๐ฌ๐ญ๐š๐ข๐ง๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ! The restaurant industry is taking important steps towards #sustainability with practices that reduce #foodwaste and embrace ethical sourcing. From nose-to-tail cooking to circular menus, these initiatives not only cut down on food waste but also align with our commitment to promoting sustainable #foodpractices through improved marketing standards. ๐Ÿ”„ ๐ŸŒฑ Discover how these innovative trends are reshaping dining and contributing to a more sustainable planet. ๐Ÿด๐ŸŒ โžก๏ธ Read the full article here: https://lnkd.in/dJECb8qP

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    ๐ƒ๐ž๐ฆ๐š๐ง๐ ๐Ÿ๐จ๐ซ ๐‚๐ฅ๐ž๐š๐ซ๐ž๐ซ ๐…๐จ๐จ๐ ๐‹๐š๐›๐ž๐ฅ๐ฌ ๐†๐ซ๐จ๐ฐ๐ฌ ๐€๐ฆ๐จ๐ง๐  ๐‚๐จ๐ง๐ฌ๐ฎ๐ฆ๐ž๐ซ๐ฌ ๐ŸŒฑ Did you know that 83% of shoppers regularly check #foodlabels, but more than half find it hard to trust or understand the information? A recent Ardent Mills study reveals a significant gap in accessible and reliable label data, highlighting the need for clearer #foodstandards. ๐Ÿ“Š๐Ÿฅ— ๐Ÿ”— Read the dedicated article on our website to learn more: https://lnkd.in/dZy_sM8B Source: https://lnkd.in/eup-X7rw Follow ROSETTA for more insights in the food industry sector and join the ride to creating more sustainable marketing standards!

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    ๐‰๐จ๐ข๐ง ๐Ž๐ฎ๐ซ ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ ๐จ๐Ÿ ๐๐ซ๐š๐œ๐ญ๐ข๐œ๐ž! ๐ŸŒ๐Ÿฝ๏ธ Dive into the ROSETTA Community of Practice where weโ€™re uniting like-minded professionals to tackle food waste through smart marketing standards. Join us to exchange ideas, enhance your expertise and make an impact together! ๐Ÿ”— Become part of the community here: https://lnkd.in/eD5pXqFn

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    ๐‘๐Ž๐’๐„๐“๐“๐€'๐ฌ 1๐ฌ๐ญ ๐๐ž๐ฐ๐ฌ๐ฅ๐ž๐ญ๐ญ๐ž๐ซ ๐ข๐ฌ ๐จ๐ฎ๐ญ!๐Ÿ“จ Explore the first edition of our newsletter as we mark six months of progress in the ROSETTA project! Discover what we've achieved, learn about our next steps and see how we are tackling the challenge of reducing food waste through improved marketing standards! ๐Ÿ“๐Ÿ›’ ๐Ÿ”— Click here https:https://lnkd.in/dcWAmGAS to dive into the details and make sure to subscribe if you havenโ€™t already done so!

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    Calling all sustainability advocates! ๐Ÿ“ข๐ŸŒฑ   Are you passionate about reducing food waste and transforming food systems? Become a part of ROSETTA's #CommunityofPractice! ๐ŸŒ๐Ÿฝ๏ธ   Collaborate, share ideas and drive real change in the way we think about and manage food sustainability!   ๐Ÿ”— Click here to join our dynamic community: https://lnkd.in/eD5pXqFn   Read more about the CoP here: https://lnkd.in/eCNwUcZR

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    ๐‘๐ž๐Ÿ๐ฅ๐ž๐œ๐ญ๐ข๐ง๐  ๐จ๐ง ๐Š๐ž๐ฒ ๐”๐ฉ๐๐š๐ญ๐ž๐ฌ ๐Ÿ๐ซ๐จ๐ฆ ๐ญ๐ก๐ž ๐„๐ฎ๐ซ๐จ๐ฉ๐ž๐š๐ง ๐‚๐จ๐ฆ๐ฆ๐ข๐ฌ๐ฌ๐ข๐จ๐ง ๐จ๐ง ๐€๐ ๐ซ๐ข-๐…๐จ๐จ๐ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐’๐ญ๐š๐ง๐๐š๐ซ๐๐ฌ ๐ŸŒ๐Ÿ‡ Last year, the European Commission proposed updates to the #marketingstandards for various agri-food products such as fruits, vegetables, honey and eggs. These updates aim to enhance #consumerinformation and reduce #foodwaste. ๐Š๐ž๐ฒ ๐ก๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ ๐Ÿ”– โ–ช๏ธ ๐Ž๐ซ๐ข๐ ๐ข๐ง ๐‹๐š๐›๐ž๐ฅ๐ฅ๐ข๐ง๐ : Enhanced labelling rules to improve transparency and support local EU production. โ–ช๏ธ ๐…๐จ๐จ๐ ๐–๐š๐ฌ๐ญ๐ž ๐‘๐ž๐๐ฎ๐œ๐ญ๐ข๐จ๐ง: Exemptions for "ugly" fruits and vegetables to facilitate local sales and reduce waste. โ–ช๏ธ ๐๐š๐œ๐ค๐š๐ ๐ข๐ง๐  ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง๐ฌ: Simplified labelling to ease food donations and minimise waste. ๐„๐ง๐ก๐š๐ง๐œ๐ž๐ฆ๐ž๐ง๐ญ๐ฌ ๐Ÿ๐จ๐ซ ๐‚๐จ๐ง๐ฌ๐ฎ๐ฆ๐ž๐ซ ๐‡๐ž๐š๐ฅ๐ญ๐ก ๐Ÿฅค: Updated regulations for fruit juices and jams will offer clearer sugar content labeling and higher fruit content requirements, encouraging healthier choices. ๐„๐œ๐จ-๐…๐ซ๐ข๐ž๐ง๐๐ฅ๐ฒ ๐๐จ๐ฎ๐ฅ๐ญ๐ซ๐ฒ ๐๐ซ๐š๐œ๐ญ๐ข๐œ๐ž๐ฌ ๐Ÿ”: Incorporation of renewable energy like solar panels in poultry production. ๐Ÿ”—For a deeper dive into how these standards have been evolving and supporting sustainable food systems, check out the official press release: https://lnkd.in/d88u9UnH ๐ŸŒDiscover how these changes complement our initiatives at ROSETTA by visiting our website: https://lnkd.in/dmviuh4i

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