Cowboy

Today Cowboy has introduced Race, a groundbreaking addition to our Connect software, marking our first venture into interactive in-ride gaming. Race allows riders to compete in 500m sprints against fellow riders, matching participants with similar stats and introducing faster challengers as levels progress. Part of the free Summer Update, Race includes two other In-Ride Games: Burn, a 60-second calorie burn challenge, and Push, a pedal power endurance game. These games prioritize safety with intuitive gameplay, audio cues, and automatic pauses. The Summer Update also includes Theft Alerts and adds dynamic In-Ride Milestones to the Ride Dashboard, transforming static data into an engaging experience. This free, over-the-air update reflects Cowboy’s commitment to connectivity and rider engagement, developed through thousands of hours of work by Cowboy’s dedicated software team and data gathered from 150m+ kms travelled by our rider community. This comes one week after we launched its new trade-in program in collaboration with Upway, the leading refurbished e-bike marketplace. The program enables riders of over 200 e-bike brands to trade in their bikes for a new Cowboy. Read all about Race and our update to Connect here: https://lnkd.in/d5f_EDn7 #cowboybike #cowboyconnect

CowboyClub Presents: Rejina Pyo. In the world of fashion, few names resonate with as much elegance and innovation as Rejina Pyo. The London-based designer, known for her minimalist, architectural designs, has seamlessly merged her aesthetic sensibilities with the practicalities of modern urban living. We caught up with her on the streets of Soho, London, to talk all things fashion, cycling, and sustainability as part of our CowboyClub Presents series. Read the full piece here: https://lnkd.in/eRErQhES

Today, Cowboy has launched its first-ever E-Bike Trade-In Program in collaboration with Upway. Upgrading to a new Cowboy e-bike is so simple, it can be done without leaving your home. Owners of over 200 e-bike brands can participate, receiving the average value of their old bikes – typically over €1000 – plus an additional €150 voucher for upgrading to a new Cowboy model. And, later this summer, the program will be expanded to allow current Cowboy riders to upgrade their e-bikes as well – if this is you, register your interest on our website. Available in over 25 European cities, the trade-in program has convenience at the core. First, e-bike owners input a few simple details of their current bike on the Cowboy website to receive an initial estimation. A Cowboy expert will then assess the bike to validate the estimate at a time most convenient to the seller, either directly at the rider’s home, in a Cowboy brand store, or at a participating independent bike retailer. Once the valuation is agreed upon, the Cowboy expert will take the bike away and provide the customer with their trade-in voucher redeemable against any new Cowboy model. Cowboy continues its mission to make e-bikes more accessible. Alongside options like Klarna, Circular, and leasing, the new trade-in program offers another way to make owning an award-winning Cowboy more attainable. Discover Trade-In here: https://lnkd.in/dV84Zusi

*Getting ready for Cross * Our brilliant mobile mechanics and retail partners, from over 54 cities across Europe, joined us at our Brussels HQ for a week of training sessions on Cross, our brand-new e-bike. Led by our lead mechanic, Max, together with our operations team, we provided guidance on assembly and servicing ahead of the first batch of Cross deliveries starting this week. Cross is our most versatile e-bike to date, comfortably taking you from cobblestone streets to forest trails. Learn about Cross here: https://lnkd.in/e2ZUKrbK

*Cowboy Cross first award win* GQ Magazine have awarded Cross ‘Best E-Bike’ in their 2024 Tech Awards. They said: "If you’re going to invest in an electric bike, odds are you’ll want one that can hold its own off the beaten path as well as it can on the streets and sidewalks. Designed with 60-millimetre tyres and suspension in the front fork and seat post for a smooth ride, the Cross e-bike from Cowboy brings its 250W rear hub to bear for pedal assist up to 15 miles per hour." With our first customer deliveries of Cross happening this week, we can’t wait to see this bike hit the streets. Learn about Cross here: https://lnkd.in/e2ZUKrbK

Tanguy Goretti, Cowboy co-founder and CTO joined Gemma Schepers, Yann Marteil, and Maria Tsavachidis at Micromobility Industries Live in Amsterdam to discuss accelerating cycling adoption in cities. The panel represented views from manufacturers, investors and cities with key recommendations including: - Investing in infrastructure for road user safety - Providing government subsidies to make e-bikes more accessible - Sharing rider data responsibly to identify theft and crash hot spots - EU policies and grants to support European manufacturers, reducing dependence on the Far East Moderator James Gross asked if autonomous bikes were necessary, which was met with a unanimous "no" from the panel and audience. What are your thoughts? With driverless cars here, do we need rider-less e-bikes too? How can we get more people out of cars and into the saddle?

*News from Cowboy HQ* We are delighted to have made the 2023 EMEA Fast 500. Supported by the Deloitte Technology Fast 50 initiative, the EMEA Fast 500 is an objective industry ranking that recognises the fastest-growing technology companies across Europe, the Middle East, and Africa (EMEA). See the winners in the link below.

GIVEAWAY CLOSED: Celebrate World Bicycle Day with Cowboy. Today, we honor the bicycle. For over two centuries, bicycles have been our trusted companions, offering a clean, affordable, and reliable means of transport. To mark this special day, we're excited to give our community the opportunity to nominate someone deserving to win a Cowboy Cross— the urban e-bike that will take you beyond city limits. Do you know someone who could benefit from an e-bike? Maybe they need a faster commute, an easier school drop-off, or simply enhanced mobility? We're here to help more people experience the freedom of cycling electric. How to Enter: - Follow Cowboy - Like this post - Nominate someone in the comments Tell us why they deserve to win and how a bike would enhance their life. T&Cs in the comments below. Good Luck. [Winner announced on Instagram] #WorldBicycleDay #Giveaway

Since 2018, Cowboy has revolutionized the e-bike industry by offering at-home test rides. Utilizing our extensive network, we bring test rides directly to the most convenient location for you, allowing you to experience any of our award-winning e-bikes firsthand. We are excited to announce that Grégoire Sarton has joined us as our new Test Rides Manager. Grégoire, based in Paris, founded his company, Test & Ride, in August 2022—a service that offers free bike test rides at customers' homes or workplaces. At Cowboy, Grégoire will be responsible for managing the performance and growth of our test ride network across Europe to ensure the best possible customer experience. Grégoire said: “I’m thrilled to join Cowboy, the most exciting e-bike maker in the market. Cowboy has developed the most enjoyable and best-designed e-bike available, so I am deeply committed to working with their vast network of experienced Test Ride Partners to get more people on the saddle choosing to bike for their daily commute and beyond.” Keen to try a Cowboy? You can book a test ride here: https://lnkd.in/eU3vBm_F

Get ready for an electrifying session at Micromobility Industries' Europe Live event on Wednesday, June 5th. Join Cowboy co-founder and CTO, Tanguy Goretti as he dives into 'Accelerating Micromobility Adoption in Europe.' Discover how Cowboy is revolutionizing the cycling landscape with cutting-edge hardware and software innovations that break down traditional barriers to cycling. See you there. https://lnkd.in/dTxN9Uki