A huge celebration is in order for the true independents, grinding it out every day. Eves Karydas hitting her career peek with the #1 spot on the Aus album chart for her album ‘Burnt Tapes’, while Shaboozey continues to hold onto the #1 single spot for ‘A Bar Song (Tipsy)’ - the first independent artist to claim that position in 5 years. ARIA - Australian Recording Industry Association EMPIRE Varrasso PR
The Annex Creative
Musicians
Sydney, NSW 133 followers
The Annex delivers tailor-made marketing strategy for products & campaigns to talent, management & labels.
About us
The Annex is a marketing services business working with talent, management and labels to deliver tailor-made marketing strategy and bespoke product launches and campaigns. We offer a wide range of services, which include DSP strategy, project management, international exploitation and creative direction. Our commitment is to optimise the effectiveness of your campaign within agreed budgets and on-time. In 2021, The Annex won the 2021 TMN Tinnies for Music Marketing Business Of The Year and the team obtained certification for Mental Health First Aid. The Annex have worked with a diverse client list including Genesis Owusu, Passenger, Sheppard, ChillinIt, Didirri, Kota Banks, Triple One, Adam Lambert, Illy, Ok Moon, Violent Soho, Mia Rodriguez, and Lime Cordiale alongside labels UNIFIED, Mom + Pop, Good Soldier and TMRW Music, Sweat It Out and Central Station Records.
- Website
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http://the-annex.net
External link for The Annex Creative
- Industry
- Musicians
- Company size
- 2-10 employees
- Headquarters
- Sydney, NSW
- Type
- Public Company
- Specialties
- Marketing Strategy, Music Marketing, Music Industry, Digital Advertising, Brand Strategy, and Release Strategy
Locations
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Primary
Get directions
Sydney, NSW 2037, AU
Employees at The Annex Creative
Updates
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2024 Indie-Con Australia Conference Program is approaching this July/August and we are feeling blessed to be a part of this incredible industry event along with our amazing partners. IndieCon ausindies UNIFIED Music Group Spotify Super Duper
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Shaboozey's 'A Bar Song (Tipsy)' came in at #1 on the National ARIA Chart! This has given The Annex its first #1 single, with the track also achieving ARIA platinum accreditation. We are also proud to have been a part of Hiatus Kaiyote's album 'Love Heart Cheat Code' which garnered #1 on the AUS ARIA Album Chart. Huge thanks to these incredible artists and their teams for allowing us to work on such amazing projects. ARIA - Australian Recording Industry Association EMPIRE - Nashville Varrasso PR
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Rounding up a huge week DICE took on Triple J's Like A Version, throwing a indie rock spin on Gloria Gaynor's all-time classic 'I Will Survive'. This comes as the boys announce their debut album 'Midnight Zoo', dropped their new single 'This Is Not a Love Song’ and wrapped up a 20 date tour! Big love to our partners Tone City Records for having us on this campaign.
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So proud of our Annex team being nominated for 'Independent Marketing Team of the Year" for @ausindies 2024 Air Awards! 👏 We are so thrilled to be able to working alongside incredible talents Royel Otis, Genesis Owusu, Kate Ceberano, Fisher, Kita Alexander and Odd Mob and their teams who have so deservingly been nominated in the AIR awards 2024 along with all the other incredible Australian artists. A huge congratulations to the surrounding partners - Ourness and Awal, for such a great experience working so hard alongside each other to assist with these releases. Big shout out to Thinking Loud & Ourness! BREAKTHROUGH INDEPENDENT ARTIST OF THE YEAR Royel Otis BEST INDEPENDENT ROCK ALBUM OR EP Royel Otis Teen Jesus and the Jean Teasers INDEPENDENT ALBUM OF THE YEAR Genesis Owusu INDEPENDENT SONG OF THE YEAR Genesis Owusu Teen Jesus and the Jean Teasers BEST INDEPENDENT DANCE, ELECTRONICA OR CLUB SINGLE Fisher & Kita Alexander Odd Mob & Omnom BEST INDEPENDENT HIP HOP ALBUM OR EP Genesis Owusu BEST INDEPENDENT POP ALBUM OR EP Kate Ceberano
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The Annex are proud to be working with Kaiit on bringing this journey of new music to life. Big Sis Energy Records is here and it's sounding so good. Thanks to Kaiit, Carl and the whole team The Orchard & Thinking Loud for having us Credit to Julie Fenwick at VICE for this snippet of their excellent interview.
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We are so thrilled to have had the opportunity to work alongside Australian icons The Veronicas on their incredible "Gothic Summer" album campaign! Massive achievement for the sisters and the teams surrounding! Wishing them all the best on their American tour 💋 Marking the occasion with an iconic album release party in Sydney thanks to the amazing crew at The Crow Bar! Sparking cocktails, gothic get-up, lots of dancing and singing at the top of the lungs was the scene to wholeheartedly appreciate the effort, love and support for all. Pics by our own Elfira Vania Suginawan @ingrooves @theveronicasmusic @bondempires @aria_official @bigsound
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The Annex Creative reposted this
After going viral with Royel Otis' cover of Sophie Ellis Bexter's Murder on the Dance Floor, the band have continued to reach new heights, securing #1 AUS and Vinyl ARIA - Australian Recording Industry Association album, and #10 overall. We at The Annex are very proud to work across this project. Massive congratulations to Royel Otis, Ourness and everyone involved, including: Rareform Thinking Loud Cult Artists Frontier Touring Believe Love Police
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After going viral with Royel Otis' cover of Sophie Ellis Bexter's Murder on the Dance Floor, the band have continued to reach new heights, securing #1 AUS and Vinyl ARIA - Australian Recording Industry Association album, and #10 overall. We at The Annex are very proud to work across this project. Massive congratulations to Royel Otis, Ourness and everyone involved, including: Rareform Thinking Loud Cult Artists Frontier Touring Believe Love Police
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