BMC Strategic Innovation

This year we have reached a significant milestone by consolidating an exceptional team for the Mexico, Colombia, and Central America region. We are thrilled to announce the return of Sergio Escamilla as General Content Director. With his vast experience in branding and cultural marketing, Sergio not only strengthens our management team but also brings a renewed and strategic vision to drive our growth in the region. “In this new professional chapter at BMC Strategic Innovation, I return to a place where I have always found the depth of thought so needed in this time of anxiety and immediate responses" Welcome back Sergio! --------- Francisco José Calusio

🚨 Lanzamos nueva campaña con nuevo cliente, Movistar Prosegur Alarmas, tras la asignación de su cuenta como Lead agency.   Un trabajo estratégico de reposicionamiento de marca hasta llegar a un nuevo territorio y plataforma de comunicación que pone en valor la unión de 2 grandes marcas. Y una ejecución creativa que busca diferenciarse de la competencia desde el humor, sin necesidad de meter miedo a nadie. Un lujo de equipo! Diego Torrico Fernando Saldaña Jimena Ruiz Posadas Susana González García Belén de Castro Resina BMC Strategic Innovation Harry

#BMCproud 🌟 Big news! With insights from our project with The HEINEKEN Company España, we've identified key growth levers for the national beer sector. Check out the first fruits of this strategy—a groundbreaking pilot in southern Spain, created by Visual Latina. This venture promises to transform the beer shopping experience into something truly consumer-centric. A huge shoutout to our trusting clients and partners for making this happen!

Fandom is not new but it’s evident that we are entering a new era, powered by the digital realm that helps fans to be close to their idols as never before. Taylor Swift’s Eras Tour is probably the most tangible expression of fans power and how they can move economies with their passion. The phenomenon, globally known as “TSwift Lift”, went far beyond selling albums to shaking up markets including hotel bookings, jobs creation, sales of NFL jerseys and ranch dressing. The once-niche fans’ clubs have turned into economic, community, shared participation and engagement powerhouses, acting as a proof that GEN Z attention spans are short only for what’s not authentically relevant for them. At BMC, we can help your brand to be part of the fandom fervor in an authentic way, understanding your fit and the different ways in which you can drive growth through fans and contribute real value to them. Reach out to socialpulse@bmcinnovation.com for more information! --------------------- El fandom no es nuevo, pero es evidente que estamos entrando en una nueva era, impulsada por el ámbito digital que ayuda a los fans a estar más cerca de sus ídolos que nunca. El Eras Tour de Taylor Swift es probablemente la expresión más tangible del poder de los fans y de cómo pueden mover las economías con su pasión. El fenómeno, conocido mundialmente como «TSwift Lift», fue mucho más allá de la venta de álbumes y sacudió mercados como el de las reservas hoteleras, la generación de empleos o la venta de camisetas de la NFL y aderezos ranch. Los clubs de fans, antes nichos, se han convertido en potencias económicas, comunitarias, de participación y compromiso, lo que demuestra que la capacidad de atención de los GEN Z sólo es corta para lo que no es auténticamente relevante para ellos. En BMC, podemos ayudar a tu marca a formar parte del fervor de los fans de una manera auténtica, comprendiendo su fit y las diferentes formas en que puede impulsar el crecimiento a través de los fans para aportar un valor real. Para más información contáctanos en socialpulse@bmcinnovation.com!

Estamos encantados de haber participado en la creación del nuevo posicionamiento de la marca Movistar Prosegur Alarmas que, de la mano de MONO MADRID ha dado lugar a la nueva campaña #Superseguridad. En BMC Strategic Innovation trabajamos desde las personas para crear territorios de marca diferenciales y relevantes para las marcas con las que trabajamos. En este caso el poder y la inteligencia que hay detrás de la unión de dos gigantes de la tecnología y la seguridad, dieron lugar a un territorio que culminó en el posicionamiento “Tecnología para proteger mejor”. Para más información contáctanos vía MD o a socialpulse@bmcinnovation.com ---------- We are thrilled to have contributed to the new positioning of the Spanish brand Movistar Prosegur Alarmas, in collaboration with MONO MADRID , leading to the impactful #Superseguridad campaign. At BMC Strategic Innovation, we specialize in crafting distinctive and relevant brand territories. In this project, the synergy between two technology and security giants resulted in the powerful positioning statement, "Technology for Better Protection." For more information, please contact us via DM or at socialpulse@bmcinnovation.com Diego Torrico, Fernando Saldaña, Susana González García, Jimena Ruiz Posadas, David Alfonso Gallego Rincón, Jorge Nistal, JORGE FESSER, Sito Morillo Peña, Bitan Franco, Jordi Romans Valls, René Macone, Alba López, LUCIA GOMEZ-HORTIGUELA RAMOS, Isabel Castellanos, Paula Bruni, Nico Horovitz, marta velasco

🌟 Welcome to our second BMC Growth Talk! 🌟 Inspiring conversations with some of our key partners where we dive into their strategies for overcoming growth challenges. Today, we are honored to welcome Alberto Levy, Global CMO at Grupo Bimbo, as we explore business levers that can help us achieve our growth goals. If you want to learn more about driving growth in your company? Reach out to us via DM or email us at socialpulse@bmcinnovation.com!

Connecting brands with passion points can be a very appealing and relevant way to engage consumers by supporting their interests and hobbies. And passions can be purposeful too. We can go beyond simple sponsorship and use passion points power to connect with other topics that are important to our brand and consumers in a more relevant and authentic way. In this case, we can see how Chelsea and its partners are seizing football’s passion and camaraderie to talk about emotional wellbeing and mental health, which has often seemed like a taboo subject in the sport industry. At BMC, we use our Passion Points Protocol to identify the most powerful passion points and assets to address your brand and business objectives and we co-design activation strategies to unleash the power of passion in the most meaningful way.  Reach out to socialpulse@bmcinnovation.com for more information! --------------------------------------- Conectar marcas con los puntos de pasión puede ser una forma muy atractiva y relevante de captar a los consumidores apoyando sus intereses y aficiones. Y las pasiones también pueden tener un propósito. Podemos ir más allá del simple patrocinio y utilizar el poder de los puntos de pasión para conectar con otros temas importantes para nuestra marca y nuestros consumidores de una forma más relevante y auténtica. En este caso, el equipo Chelsea y sus socios están aprovechando la pasión y la camaradería del fútbol para hablar del bienestar emocional y la salud mental, que a menudo ha parecido un tema tabú en la industria del deporte. En BMC, utilizamos nuestro Protocolo de Passion Points para identificar los puntos de pasión y los activos más poderosos para abordar los objetivos de marca y de negocio, y co-diseñamos estrategias de activación para detonar el poder de la pasión de la manera más significativa.  Contáctanos en socialpulse@bmcinnovation.com para obtener más información!

REDEFINE your business… put PURPOSE at the core of your Strategy   Companies have long been building purpose into what they do, but usually it’s seen as an add-on. As a way to, say, give back to the community.   However, it is interesting to see the results of a study focusing on High Growth Companies carried out some years ago by T. Malnight, I. Buche, and C. Dhanaraj. Actually the study looked at the three classical strategies known to drive growth: creating new markets, serving broader stakeholder needs, and rewriting the rules of the game. To their surprise, they discovered a fourth driver they hadn’t considered at all: PURPOSE   A key finding is that purpose played 2 important STRATEGIC ROLES: It helped companies REDEFINE THE PLAYING FIELD, and it allowed them to RESHAPE THE VALUE PROPOSITION. And that, in turn, enabled them to overcome the challenges of slowing growth and declining profitability.   A Good example is #Mars Petcare; their purpose “A Better World for Pets” guided its expansion from pet food into the larger ecosystem of pet health. Another example is #Securitas; their purpose “Contributing to a Safer Society” led the firm to redesign its offering to include not just physical guards but electronic services and predictive solutions.   In our experience at BMC Strategic Innovation, purpose can be a great driver of business performance. However, companies should consider it as a core part of their strategy and not just an “add-on”. Fabián Jalife Fernando Diego Parodi Sebastián Benoit Paula Reboursin Nico Horovitz David Cortadellas Vilardosa LUCIA GOMEZ-HORTIGUELA RAMOS Helena Márquez Jean Marc Levinson Mariana Soledad Giordano #Management #Strategy

Want to unlock growth in your business? Following our latest #BMCWebinar: Make Growth Happen, we dove into conversations with some of our key partners to learn how they tackle growth challenges and leverage human insights to unlock impactful opportunities. Today, we're joined by Ana Viviana de Benito González, Regional Marketing Director at Cereal Partners Worldwide (Nestlé & General Mills), to delve into the world of business growth. Welcome to our BMC Growth Talks! To learn more about driving growth in your company, reach out to us via DM or email us at socialpulse@bmcinnovation.com.

In the fast-paced world we are all living in, we're currently exposed to news and events that disrupt our everyday lives. We could argue that -at some point- reality & people innovate faster than brands. In this sense, brand innovations sometimes are not about creating something new but anticipating and reacting in real time to the cultural events that already bring something new to people’s routines. And that’s probably the case with the last solar eclipse buzz. From all the brands jumping on this train, Sunchips was obviously a perfect pairing to develop a taste experience that aimed to be as memorable as the eclipse itself. At BMC, we can help to define & anticipate the kind of social events and trends that make sense to your brand, and co-design innovation platforms beyond product that are meaningful and culturally relevant. Reach out to socialpulse@bmcinnovation.com for more information. ----------------------------- En el mundo acelerado en el que vivimos, estamos constantemente expuestos a noticias y acontecimientos que sacuden nuestra vida cotidiana. Podríamos argumentar que -en algún momento- el mundo y las personas innovan más rápido que las marcas. En este sentido, las innovaciones de las marcas a veces no se centran en crear algo nuevo, sino en anticiparse y reaccionar en tiempo real a los acontecimientos culturales que traen algo nuevo a las rutinas de la gente. Y ese es probablemente el caso del último eclipse solar. De entre todas las marcas que se subieron a este tren, Sunchips fue un binomio perfecto para desarrollar una experiencia de sabor que pretendía ser tan memorable como el propio eclipse. En BMC, podemos ayudarte a definir y anticipar el tipo de eventos sociales y tendencias que tienen sentido para tu marca, y co-diseñar plataformas de innovación más allá de producto que sean significativas y culturalmente relevantes. Contáctanos en socialpulse@bmcinnovation.com para obtener más información