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مقالات Terry
النشاط
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The Augustus Media Podcast Network has quietly grown to 1m monthly listeners across the region Podeo | بوديو
The Augustus Media Podcast Network has quietly grown to 1m monthly listeners across the region Podeo | بوديو
تم إبداء الإعجاب من قبل Terry Kane
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🌟 58 Years Since the Moon Landing 🌙 58 years ago, on July 20, 1969, humanity took its first steps on the moon. That giant leap has inspired…
🌟 58 Years Since the Moon Landing 🌙 58 years ago, on July 20, 1969, humanity took its first steps on the moon. That giant leap has inspired…
تمت المشاركة من قبل Terry Kane
الخبرة والتعليم
التراخيص والشهادات
المنشورات
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Digital as a Growth Driver for Outbound Leisure Travel from Emerging Markets
World Economic Forum (WEF)
As emerging economies continue to outpace annual GDP and GDP Per Capita growth rates of their developed counterparts, the tourism sector is reaping dividends from high growth rates (in arrivals and spend) in the outbound leisure traffic from these economies. Simultaneously, innovation, affordability and scalability are allowing developing economies to leapfrog over intermediate stages of the technology evolution curve and narrow down if not entirely eliminate the digital divide with the…
As emerging economies continue to outpace annual GDP and GDP Per Capita growth rates of their developed counterparts, the tourism sector is reaping dividends from high growth rates (in arrivals and spend) in the outbound leisure traffic from these economies. Simultaneously, innovation, affordability and scalability are allowing developing economies to leapfrog over intermediate stages of the technology evolution curve and narrow down if not entirely eliminate the digital divide with the developed world. The confluence of digital penetration and growth in disposable incomes is having a multiplier effect on the leisure travel segments of emerging economies. In a nutshell, the following axioms define the backdrop of this study:
• Digital access and open communication channels are fundamental growth drivers in Emerging Economies
• Advances in Information Communication Technology (ICT) coupled with falling costs are enabling emerging economies to leapfrog the “conventional” Digital trajectory followed by most developed economies
• Rapid uptake of ICTs, particularly in the mobile space, is having a multiplier effect on all aspects of economic activity including leisure travel
• Growing disposable income is spurring growth in leisure travel in EMEs
This study comprises of three components:
1. Primary data analysis;
2. Expert Panel focus group; and
3. Secondary data analysis.مؤلفون آخرونعرض المنشور -
Jumeirah Paid Media Strategy
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الدورات التعليمية
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Asian Business & Economics
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Blockchain & Cryptocurrency Startegy
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Brand Management
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Chinese Economics & Business
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Communications
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Corporate Finance
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Corporate Social Responsibility
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Data Analytics for Managers
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Decision Risk Analysis
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Developing Effective Managers in Organisations
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Discovering Entrepreneurial Opportunities
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Financial Accounting
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General Management Sciences
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Latin American Business & Economics
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Leadership Sciences
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Management Accounting
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Managerial Micro Economics
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Managing Corporate Turnarounds
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Marketing
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Masters Business Administration
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Media Training - BBC
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Operations Management
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Services Management
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Strategic Management Studies
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Understanding Macro Economics
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World Economics - Problems & Prospects
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المشروعات
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Jumeirah Social Strategy
- الحالي
Building a multi-brand, multi-channel and multi-lingual social media strategy for one of the worlds most luxurious brands. With a great team of experts - we delivered amazing things!
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Jumeirah Website
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The leading brand and commerce platform for Jumeirah Hotels & Resorts
التكريمات والمكافآت
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WINNER & Best In Class - Travel/Tourism
Interactive Media Awards (IMA's)
The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.
Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization, IMC serves as the primary sponsor and governing body of the Interactive Media Awards™, establishes the judging system and provides the judges for the competition.
It is not easy to win a web award from the IMA, but for those…The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.
Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization, IMC serves as the primary sponsor and governing body of the Interactive Media Awards™, establishes the judging system and provides the judges for the competition.
It is not easy to win a web award from the IMA, but for those who survive our comprehensive judging process, a series of powerful tools await to help broadcast your success. -
PLATINUM WINNER: Design (Web)/Website Redesign
MARCOMS
The MarCom statuette graces the trophy cases of some of the top business and communication firms in the world. The MarCom competition has grown to perhaps the largest of its kind in the world with about 6,000 entries per year. A look at the winners shows a range in size from individuals to media conglomerates and Fortune 50 companies.
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Winner - Silver - Tourism General Category
The W³ Awards
The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Simply put, the W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.
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BRAVE AWARDS: Best Adaptation of a TV Advert & Overall winner Grand Prix of Campaign
C Squared Holding
The video has been viewed more than 700,000 times within the first two weeks of campaign on Jumeirah’s YouTube channel.
Jumeirah was the first brand in the Middle East to run a YouTube video pre-roll campaign, and this video was the most watched hotel video in 2011 (*Source: Digital IQ).
Traffic to Burj Al Arab homepage increased by 9.99% in the two week period following the video launch, and the homepage increased its new visitors by 11.17% in that period only.
The impact…The video has been viewed more than 700,000 times within the first two weeks of campaign on Jumeirah’s YouTube channel.
Jumeirah was the first brand in the Middle East to run a YouTube video pre-roll campaign, and this video was the most watched hotel video in 2011 (*Source: Digital IQ).
Traffic to Burj Al Arab homepage increased by 9.99% in the two week period following the video launch, and the homepage increased its new visitors by 11.17% in that period only.
The impact of the campaign on search engine rankings was high.
YouTube campaign results: - UK: 121,812 clicks, Germany: 98,734 clicks, US: 399,988 clicks. -
Silver: Intergrated Search Campaign.
HSMAI - Adrian Awards
Excellence in search engine optimization and search engine marketing in multiple languages and search engines.
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Winnner: Email communications strategy.
Hospitality Sales and Marketing Association International
Excellence in email communications, in multiple languages. Well-structured & personalised email fleet for outstanding results.
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Best Hotel Website - Jumeirah
Travel Weekly Group Ltd
The Travolution Awards recognise companies, brands and individuals who excel in the fields of online travel distribution, digital marketing and technology, and are the UK travel industry’s highest accolade for innovation and excellence online. Entries were vetted by eleven independent judges from leading digital, travel and distribution organisations.
The Digital Impact Awards is the UK’s leading awards programme to recognise, benchmark and celebrate excellence in digital stakeholder…The Travolution Awards recognise companies, brands and individuals who excel in the fields of online travel distribution, digital marketing and technology, and are the UK travel industry’s highest accolade for innovation and excellence online. Entries were vetted by eleven independent judges from leading digital, travel and distribution organisations.
The Digital Impact Awards is the UK’s leading awards programme to recognise, benchmark and celebrate excellence in digital stakeholder communications. The awards provide an opportunity for all staff, companies and agencies alike, to see their efforts recognised and to celebrate excellence in digital communications. -
Silver Award for Best SEO campaign
The Travel Marketing Awards
Recognised for best in class multi lingual SEO campaigns that yielded significant results, brand and financial.
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Gold Award for Best use of SEO for corporate communications
Digital Impact
Significantly adding value to the impact of corporate communications to search, this award recognised not only the strategic expertise but also the organisational change management and "digitalisation" of various stakeholders.
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Marathon Des Sables Finisher
http://www.darbaroud.com/en/
The Marathon des Sables is ranked by the Discovery Channel as the toughest footrace on earth.
Known simply as the MdS, the race is a gruelling six-day adventure through a formidable landscape in one of the world’s most inhospitable climates - the Sahara desert. The rules require you to be self-sufficient, to carry with you on your back everything except water that you need to survive. You are given a place in a tent to sleep at night, but any other equipment and food must be carried. -
2007 Tourism Awards winners: Best Destination
World Responsible Tourism Awards
For demonstrating how the economic, social and environmental objectives of Responsible Tourism can be achieved with the full participation of all the stakeholders at the destination level. The New Forest has set an example which others are seeking to emulate and surpass.
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Leisure & Tourism Lecturer of the year - Student Appointed
Bournemouth & Poole College
Awarded annually, the Leisure & Tourism lecturer of the year is appointed based upon a student qualitative and quantitative survey in which lecturers key qualities are critiqued against.
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Responsible Tourism Awards Overall winner: The New Forest
World Responsible Tourism Awards
The judges were unanimous in their praise for The New Forest.
This is a destination which has worked over the last 15 years with visitors, the industry, the community - including commoners and small holders - to look after the environment (the VICE model: Visitor, Industry, Community, Environment) and to benefit all interests as well as providing a model for other destinations to follow.
This includes the exciting contribution of the New Forest Breakfast to sustainable…The judges were unanimous in their praise for The New Forest.
This is a destination which has worked over the last 15 years with visitors, the industry, the community - including commoners and small holders - to look after the environment (the VICE model: Visitor, Industry, Community, Environment) and to benefit all interests as well as providing a model for other destinations to follow.
This includes the exciting contribution of the New Forest Breakfast to sustainable development, only possible because there are now sufficient local suppliers to meet the demand for local produce from locals and visitors.
اللغات
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Spanish
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المؤسسات
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I-COM
I-COM Programme Board: Emerging Market Regions
- الحاليThe I-COM is a tripartite industry backed international forum for exploring Data & Measurement issues facing the Digital Marketing Industry, with the goals of showcasing meaningful innovation, international cooperation and working toward consensus on best practices. http://i-com.org/ipb-emr/
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Irish Business Network
ICT - Steering Committee
- الحاليThe Irish Business Network (IBN) was established in March 2011, with the primary aim of providing a networking and educational platform for Irish professionals based in Dubai. This is the first official Irish business council to be set up in Dubai and is registered with the Dubai Chamber. The Dubai Chamber currently has a total of 39 Business Councils and 24 Business Groups under its auspices, which represent a vast cross section of the business community. www.irishbusinessnetwork.me/
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HSMAI
Founding Member - Steering Committee - Board
- الحاليThe Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual…
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. www.hsmai.org/
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Travolution
Executive Board Member
-Covering the traditional travel market plus the new breed of online players, Travolution provides essential information, commentary, market intelligence and analysis for anyone in, or running an online travel business. Launched in 2006 and currently celebrating its fifth birthday, Travolution has a quarterly print publication, online presence and array of events including the Travolution Awards and Travolution Summit. www.travolution.co.uk
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Exciting news: We’re moving to New York! 🗽🚕 That's right, the Big Apple is about to become our new home. Almost 5 years after Andrea and I got…
Exciting news: We’re moving to New York! 🗽🚕 That's right, the Big Apple is about to become our new home. Almost 5 years after Andrea and I got…
تم إبداء الإعجاب من قبل Terry Kane
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#PIF has announced the signing of three new agreements to localize in Saudi Arabia the manufacturing and assembly of equipment and components needed…
#PIF has announced the signing of three new agreements to localize in Saudi Arabia the manufacturing and assembly of equipment and components needed…
تم إبداء الإعجاب من قبل Terry Kane
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I’m so excited to announce that I will officially be a 2024 Paris Olympian! It’s been a very long, but rewarding journey. I’ve spent over 20 years…
I’m so excited to announce that I will officially be a 2024 Paris Olympian! It’s been a very long, but rewarding journey. I’ve spent over 20 years…
تم إبداء الإعجاب من قبل Terry Kane
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Hope everyone is ready for the summer break! If anyone has access to any B2B marketing recruiters in Dubai (UAE) - please send them my way!
Hope everyone is ready for the summer break! If anyone has access to any B2B marketing recruiters in Dubai (UAE) - please send them my way!
تم إبداء الإعجاب من قبل Terry Kane
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