#VC funding #slowdown is impacting #earlystage #startups too. Deal close volume is down 44% (seed) and 49% (series A) since 2022. What can we do?
If we just got a #seed, let's adjust our plans aiming at a 24-month #runway.
Focus on getting cash from customers and build the traction metrics to get ready for the next funding round (it takes time to get the KPIs point up steadily, aim to have solid metrics in 12 months).
Here are some #execution bits that are working for teams I support.
#PRODUCT
1. We intensify #customer #discovery to find out their pains/desires/needs and what they see as alternatives (yeah, I'm a product guy).
2. We update the product-market #roadmap: write down clear attributes of the market segment that is ready to understand our value proposition and ready to decide on adopting our solution.
3. We write down the #value #themes matching important outcomes for our target market and share them with the product #team. Empower them!
4. We write only the #code to create value for users, track product #usage, #automate our release process.
#SALES
5. We write down a list of criteria for #lead #qualification and then use them: if a lead doesn't qualify, we don't spend time on it. Next!
6. We design a great #onboarding and minimize the time-to-first-value: let's make sure new customers feel they made a good decision in adopting our solution (let's add some essential product analytics, nothing fancy, just measure the behaviors that generate value for users)
7. We rewrite our #positioning and our sales #narrative from a demand-side perspective. Forget about features: let's focus on the customer's job, pros and cons of the available #alternatives and our #differentiated #value.
8. We organize all our prospects in a #sales #pipeline and review it every week: demos and Zoom calls don't count much. #Coffee is for #closers!
What did I miss?
What can be left out?
Add what's working for you.
Ad maiora! 📈 🚀
Thanks
Warren Packard, Diana Hu, Chon Tang, Irene Mingozzi, Insiya Lokhandwala, Massimo Sgrelli, Luigi Bajetti, Ed Dua, Gregg Bauer, Gerod Carfantan, Giovanni (John) Soleti, John Hodge, Francesco Mosconi, Jennifer Vancini, Angelo Del Priore, Maria Pienaar, Alessandro Levi, Dave Schatz, Irena Goldenberg, Andy Liu, Franco Gonella, Lorenzo Franchini, Marco Marinucci, Oliver Richner, Simone Cremonini, Roberto Bonanzinga, Jeff Fluhr, Michael Tam