Amber Jabeen

TAMM is a digital transformation initiative by the Abu Dhabi government to attain service excellence by shifting the service delivery model towards a ‘journey’ focused approach. It aims to move towards a One Government model where all entities work together to offer an integrated and exceptional customer experience in the Emirate. The project consists of over 80 user journeys designed to enrich users’ experience by employing innovative technologies that are proactive, fast and efficient… عرض المزيد

TAMM is a digital transformation initiative by the Abu Dhabi government to attain service excellence by shifting the service delivery model towards a ‘journey’ focused approach. It aims to move towards a One Government model where all entities work together to offer an integrated and exceptional customer experience in the Emirate. The project consists of over 80 user journeys designed to enrich users’ experience by employing innovative technologies that are proactive, fast and efficient, transforming them into easy-to-use tools in the hands of the citizens and expats.

My Role:
● Co-facilitate design thinking workshops
● Create user personas and user journey mapping
● Create information architecture, user flows, wireframes and prototypes
● Conducting usability testing
● Work closely with journey owners, BAs, UI designers and developers to create an outstanding product
● Creating wireframe documentation and flow diagrams عرض أقل

Bambootique, based in Dubai, offers eco-friendly, luxuriously soft, antibacterial clothing to its customers. Bambootique approached TET to design and develop an online shop that gives consumers an enhanced shopping experience, in line with current consumer behaviours and expectations.

Another focus for the new site was the full integration with Aramex (a local courier company in UAE) Delivery System.

The Bambootique eCommerce website is beautifully designed and incorporates… عرض المزيد

Bambootique, based in Dubai, offers eco-friendly, luxuriously soft, antibacterial clothing to its customers. Bambootique approached TET to design and develop an online shop that gives consumers an enhanced shopping experience, in line with current consumer behaviours and expectations.

Another focus for the new site was the full integration with Aramex (a local courier company in UAE) Delivery System.

The Bambootique eCommerce website is beautifully designed and incorporates powerful eCommerce features, including an easy navigation, intuitive user-interface design, clean products grid/list based views, engaging product detail pages, product image zoom, cross selling, customer reviews system, social media sharing, advanced product search, gift wrapping and the easiest one-page checkout. All aspects of the online store can be managed via our powerful content management system, from design and presentation, content, product data and promotions to order management and returns.

My role in the project was to create a digital strategy for the store, lead the website design, create customer journeys, UX/UI of the site and manage the agency-client relationship throughout the project cycle. عرض أقل

My client was looking to develop and launch an online portal ‘MyTasmeem' to connect the region's (Middle East) creative designers/freelancers with the clients. The concept was similar to 99designs but dedicated to the Arab World designers and clients. The portal aimed to provide a melting pot of Middle Eastern designers with the opportunity to create their profile, showcase their portfolio and projects, and bid on them and for clients to find/hire freelance talent.

I was approached by… عرض المزيد

My client was looking to develop and launch an online portal ‘MyTasmeem' to connect the region's (Middle East) creative designers/freelancers with the clients. The concept was similar to 99designs but dedicated to the Arab World designers and clients. The portal aimed to provide a melting pot of Middle Eastern designers with the opportunity to create their profile, showcase their portfolio and projects, and bid on them and for clients to find/hire freelance talent.

I was approached by the client to create an engaging yet easy to use UX/UI for the MyTasmeem website. A user takes just 7 seconds to decide whether to stay on a website or leave it. What is the most compelling factor for such a quick decision? It is the user-experience, the UI of the website, the elements, colors, headings, an overall experience that helps the user's decision of staying or leaving the site. A website should be that much impressive and convincing to grab the attention of the user in initial 7 seconds. The first most important aspect of myTasmeen was that the website was culture-specific, catering to the specific cultural needs of the target audience. I employed the use of calligraphy, sketchy illustrations, Arabic patterns & colours to achieve the desired ‘feel'. For a contemporary look, I created very neat layouts with modern typefaces, and flat icons across all the internal pages. The UX was a set of highly intuitive layouts making it the smoothest user experience possible. عرض أقل

Pitter Patter is a local brand that prides itself on delivering well designed, quality and functional baby and toddler accessories from the top designers and brands. Pitter Patter approached Third Eye to build an ecommerce solution that would give them the flexibility to grow their online business in the coming years.

The Pitter Patter eCommerce website is beautifully designed and incorporates powerful eCommerce features, including an easy navigation, intuitive user-interface design… عرض المزيد

Pitter Patter is a local brand that prides itself on delivering well designed, quality and functional baby and toddler accessories from the top designers and brands. Pitter Patter approached Third Eye to build an ecommerce solution that would give them the flexibility to grow their online business in the coming years.

The Pitter Patter eCommerce website is beautifully designed and incorporates powerful eCommerce features, including an easy navigation, intuitive user-interface design, clean products grid/list based views, engaging product detail pages, product image zoom, cross selling, customer reviews system, social media sharing, advanced product search, gift wrapping and the easiest one-page checkout. All aspects of the Pitter Patter online store can be managed via our powerful content management system, from design and presentation, content, product data and promotions to order management and returns.

Another focus for the online shop was the full integration with an online stock management system, which in turn, integrates with Pitter Patter’s internal accounting systems. Third Eye integrated Pitter Patter’s system with the online stock management software, Immongo. عرض أقل

TET were delighted to be chosen to execute a complete corporate website redesign, which included a fresh new look, an integrated website content management system, and streamlining the complete online tracking system for Skycom Express – a courier company based in Dubai.

The Skycom website allows its customers to track the status of their orders online by a number of means, such as tracking by reference number, tracking by SMS, tracking by email or account number. It also facilitates… عرض المزيد

TET were delighted to be chosen to execute a complete corporate website redesign, which included a fresh new look, an integrated website content management system, and streamlining the complete online tracking system for Skycom Express – a courier company based in Dubai.

The Skycom website allows its customers to track the status of their orders online by a number of means, such as tracking by reference number, tracking by SMS, tracking by email or account number. It also facilitates them to schedule a pickup for their deliveries. Dynamic features, such as the Domestic and International Cost Calculators, Google Maps to find an outlet add great value to a Skycom customer’s experience. عرض أقل