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Featured
Publishers Playbook: Unlock the Full Revenue Potential of Political Advertising
Political ad spending is projected to exceed $12 billion in the 2024 US presidential elections, making it one of the fastest-growing sectors in advertising. However, not all opportunities are equal. With numerous competitors and ad formats, how can you boost your success during this election cycle and beyond? Our Publishers Playbook, crafted by our team…
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$12BN+
In US political
ad spending in 2024
ad spending in 2024
Featured
Quarterly Global Advertising Spend Trends: Q1 2024
PubMatic’s Quarterly Ad Spend report was created to provide both publishers and advertisers with insights into the changing trends of the advertising industry. Here are the key digital trends from Q1 2024’s advertising spend data. The full report is only available for PubMatic Access Members. Please contact your PubMatic Customer Success Manager to learn more…
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20%
Global ad spend
growth YoY in Q1 2024
growth YoY in Q1 2024
81%
Law, Government & Politics
ad spend growth
YoY in Q1 2024
ad spend growth
YoY in Q1 2024
Featured
Australia: How To Make Retail Media Work For You
Consumers are surrounded by advertising 24/7; correct ad placement is now one of the greatest challenges facing both advertisers and retailers. With so many options it’s critical to understand how shoppers in Australia engage with and respond to advertising on different types of media. Download this report to better understand how advertisers can increase shopper…
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50%
Retail media effectivness over
social media, at driving
responses to advertising
social media, at driving
responses to advertising
Featured
Navigating Commerce Media 2.0: Market Opportunity
Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, representing more than 20% of global advertising revenues, according to MAGNA Global. With such an influx of dollars heading into the wider commerce media space, advertisers need to think critically about how to maximize their…
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$158B
Global Commerce Media
Ad Spend
Ad Spend
2X
Offsite Ad Revenue
by 2027
by 2027
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Commerce Media
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Online Video & CTV
Digital Ad Trends
Mobile
Commerce Media
Digital Ad Trends
Online Video & CTV
Digital Ad Trends
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