The Beacon
Explore the latest commentary, actionable insights, views and campaigns from the experts at Hearst.
![Two Gen Z women stand smiling in the sun with a Gen X woman](https://cdn.statically.io/img/www.hearst.co.uk/sites/default/files/styles/1280x600/public/2024-04/Gen%20X%20and%20Gen%20Z.png?itok=PbocHCF2)
Gen X and Gen Z: More Alike Than Different
As marketers, we often look for differences between audiences and groups, overlooking the common ground that unites people.
View article![Woman wearing necklace](https://cdn.statically.io/img/www.hearst.co.uk/sites/default/files/styles/360x203/public/2024-05/luxury%20blog_0.png?itok=WRVmQjxv)
Research
The Changing Face of Modern Luxury
![Two Gen Z women stand smiling in the sun with a Gen X woman](https://cdn.statically.io/img/www.hearst.co.uk/sites/default/files/styles/360x203/public/2024-04/Gen%20X%20and%20Gen%20Z.png?itok=vl6aOrdq)
Research
Gen X and Gen Z: More Alike Than Different
![A graphic of a woman's hands around a plant](https://cdn.statically.io/img/www.hearst.co.uk/sites/default/files/styles/360x203/public/2023-06/sustainability.png?itok=en8P7EZ2)
Research
Sustainability: How To Drive Action Through Communication
![Kenya Hunt alongside a spread of ELLE UK magazine covers](https://cdn.statically.io/img/www.hearst.co.uk/sites/default/files/styles/360x203/public/2023-06/Kenya%20Hunt%20magazine%20spread.png?itok=xpNQ1KGW)
Initiative
ELLE UK's Kenya Hunt on Diversity in the Fashion Industry
![An image of high-profile guests, including HRH Princess Beatrice, attending HearstLab x Red](https://cdn.statically.io/img/www.hearst.co.uk/sites/default/files/styles/360x203/public/2023-06/hearstlab%203.png?itok=Y5yxpIM9)
Initiative
HearstLab: Investing in Female Founders
![](https://cdn.statically.io/img/www.hearst.co.uk/sites/default/files/styles/360x203/public/2023-06/My%20Hearstory%20Header%20with%20Ayesha%20Jina%20final.png?itok=bxsdNo_M)
People
My Hearstory with Ayesha Jina
![An image of Christmas presents in front of the tree](https://cdn.statically.io/img/www.hearst.co.uk/sites/default/files/styles/360x203/public/2023-06/gift%20try%204.png?itok=WUuwhccB)
Research
Christmas Unwrapped: Key Consumer Trends to Know in 2023
![Ben Hobson My Hearstory](https://cdn.statically.io/img/www.hearst.co.uk/sites/default/files/styles/360x203/public/2023-06/My%20Hearstory%20Header%20with%20Ben%20Hobson.png?itok=Xj95DjQ9)
People
My Hearstory with Ben Hobson
![Young Woman At Work Shaking Hands With Older Colleague](https://cdn.statically.io/img/www.hearst.co.uk/sites/default/files/styles/360x203/public/2023-06/media%20talent%202.png?itok=pHgdRe2e)
Initiative
Fostering the Next Generation of Media Talent
![Red Magazine covers throughout the years](https://cdn.statically.io/img/www.hearst.co.uk/sites/default/files/styles/360x203/public/2023-05/Red%2025%20covers.png?itok=t1QYH-fX)
Announcement
A Colourful History: 25 Years of Red
![Woman's Hand Dropping Coins into a Gold Piggy Bank - Getty Images](https://cdn.statically.io/img/www.hearst.co.uk/sites/default/files/styles/360x203/public/2023-05/money%20matters.png?itok=0iixrIfD)
Initiative
Money Is Now A More Taboo Conversation Than Mental Health
![Group of Female Friends Look Happy and Confident Together](https://cdn.statically.io/img/www.hearst.co.uk/sites/default/files/styles/360x203/public/2023-05/female%20body%20confidence.png?itok=ubO5pI_m)
Research
This Is How We Rewrite The Rulebook For Female Body Confidence
![](https://cdn.statically.io/img/www.hearst.co.uk/sites/default/files/styles/360x203/public/2023-05/try%203.png?itok=dBZCQwPN)
Initiative
How Can The Media Industry Help Protect Our Mental Health?
![](https://cdn.statically.io/img/www.hearst.co.uk/sites/default/files/styles/360x203/public/2023-05/My%20Hearstory%20Header%20with%20Arielle%20Steele.png?itok=nHDWTT8I)
People
My Hearstory with Arielle Steele
![Image of Four Female Footballers Celebrating Together](https://cdn.statically.io/img/www.hearst.co.uk/sites/default/files/styles/360x203/public/2023-05/football.png?itok=b3em_h3l)