Every year, our journey of discovery begins with a cover reveal, a trailer and some extra content for our digital channels.
Enjoy an exclusive peek behind the scenes of Guinness World Records: early sketches, trailers and the creative evolution of our covers through the years!
Grab the popcorn! A selection of our favorite book trailers 🎬
@guinnessworldrecords The first ever Guinness World Records book! 📚 #LearnOnTikTok #booktok #GWRoriginals ♬ original sound - Guinness World Records
Over time, the Guinness World Records covers have changed and adapted to the era, readership and transformations within the company.
Some things never changes, though: brainstorming, designing and creating the right cover is always a serious business.
Our cover and its embossed title represent the first look at the yearly edition of the book, and it can either follow a longer creative flow (as is the case of the laminated covers of mid-2010s) or establish a big change of direction for our editorial team.
That's the case of the 2020 cover, inspired by a newfound love for the 80s and its classics a trend led by worldwide streaming success "Stranger Things".
Discover five favourite covers of our editor in chief, Craig Glenday.
But the journey of a Guinness World Records book cover doesn't necessarily come to an halt after only one year.
That's the case of Rod Hunt's trilogy: a colourful universe filled with record holders, in the vivid backdrop of Hunt's world, that unravels in three parts from the 2021 to the 2023 editions.
The best part of it? The three covers connect to create a one larger image.
Enter the Archive and discover over sixty years of Guinness World Records history.
- Craig Glenday, editor-in-chief
- Craig Glenday