Welcome to the FAQ page for our Consultancy Services customers. Here you will find answers to some of the regularly asked questions about our fee-based, account-managed service for anyone wishing to break a record for promotional or commercial purposes.
While we strive to keep record breaking free to as many individual applicants as possible, there are a few instances where you may need to make a payment, including:
Our Standard (free) Application route is only available to individuals or small groups whose primary purpose for attempting a record is personal achievement.
Organizations or individuals seeking to attempt a record for commercial purposes (e.g. to promote a business, to gain fans/supporters, to fundraise etc.) are required to enter a paid-for agreement managed by our Consultancy Services Division. This is so we can help you find the right record title, verify your record attempt, and give you the opportunity to license the use of our official logos to promote your initiative.
All fees are quoted on a case by case basis, taking into account your brief and requirements.
Yes. Our Consultancy offering is made up of a variety of products and services, allowing you to choose the ones that will deliver the most impact for your campaign or event.
It varies, depending on what type of record you are attempting, but all records have specific requirements for proper execution, so please consult with our team before planning any logistics. Your account manager will be able to advise on the likely timeframe.
We recommend getting in touch as early in the process as possible by filling out our contact us form. You will also find plenty of information on the Business Solutions pages on this website.
If you are not sure which record you want to attempt, we offer an in-depth record research process as part of our paid-for consultancy service. You can also find details of many current records by using the Search function on the homepage of this website.
The record guidelines will be sent to you once you have signed your contract. Your Account Manager will be able to advise you of the key guidelines prior to this, once you have decided which record to attempt.
We offer a range of services to support you before, during and after your event. However, as the organizer of the record attempt, it is up to you to prepare thoroughly for your attempt, thereby maximizing your chances of success.
We do not feature news of future record attempts on our website or social media channels. However it is possible to purchase a license which gives you permission to use our name and our Official Attempt logo in the run-up to your event on your owned media channels (e.g., your website, social media platforms etc). Find out more about the use of the GWR brand and logo.
All the content on our social media channels is chosen by our Digital Content team who are always on the hunt for exciting stories. Our audience loves great photos and action-packed videos, so you may want to bear this mind when you’re documenting your record attempt.
We do offer guaranteed Sponsored Content as a paid-for service, provided that your record attempt is successful and suitable assets are provided (all subject to approval from our content team). Your account manager will be able to guide on this service.
We are unable to offer a full refund, however you may receive a refund of the services you have been unable to benefit from, for example use of the Record Holder logo.
There are many options available, and re-booking fees are dependent on the date of your next event and the services required from Guinness World Records.
Yes, it is possible to postpone or cancel your attempt, however fees may be incurred.
If you wish to use our trademarked name and logos you will need to purchase a licence.
The Official Record Attempt logo is ideal for raising awareness and excitement ahead of your event. If your record attempt is successful, you also have the option to purchase a license to use our Record Holder logo. All assets and content featuring our logos and trademarks must be approved by Guinness World Records prior to use. Find out more about licensing.
The Guinness World Records name is a unique seal of approval that is respected and recognized around the world. The use of the GUINNESS WORLD RECORDS name and logos immediately establishes a record-breaking achievement as authentic, global and officially best in class. In order to maintain and protect the distinctiveness and value that the Guinness World Records brand name incapsulates – and can bring to your campaign - we charge a licensing fee to use our name and logos.
You cannot use the Record Holder logo indefinitely. Your contract will define how long you can use the logo for, and on which platforms. Your Account Manager will be able to talk you through the options available.
The licence that you have purchased will be terminated and any licensing usage that you have not been able to use may be refunded.
Record Holder Certificates can only be displayed in a non-commercial manner, e.g., the certificate must not be placed next to a product or in the window of a shop.
Please contact your account manager if you are interested in using your certificate in a commercial way.
Any commercial use of the Guinness World Records name or logos requires a licence. This includes promoting a Guinness World Records record attempt on crowdfunding platforms.
Yes, it is possible to purchase a license to use Guinness World Records stills and video clips by contacting our TV & Content team .
As well as verifying and announcing the record results, the adjudicator performs many other important roles, including explaining the record guidelines ahead of the event, engaging with the audience and participating in media interviews. However, the planning of your event and its ultimate success is down to you! Find out more about the GWR Official Adjudicator.
You must use an adjudicator supplied by Guinness World Records. All our adjudicators are highly trained and are the only people authorized to verify records at live events.
We cannot guarantee the availability of specific adjudicators. All our adjudicators are trained to the same high standard to ensure that your record attempt is an unforgettable occasion. Specific language requirements will always be taken into consideration.
Some of our records have complex requirements which require in-depth knowledge of a specific industry or a professional body qualification. These experts ensure that the record evidence is gathered as accurately as possible.
You will be introduced to an adjudicator once the contract for services has been signed and the payment has been made.
