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INSPIRING TOMORROW’S ATHLETES
We’ve partnered with the Canadian Olympic Committee and Team Canada athletes to launch CF Play Makers, a program committed to building play spaces to inspire more children to play and stay in sport.
“For many Team Canada athletes, myself included, playtime as children and teens was formative in our athletic journey. We wouldn’t be where we are today without it.”
Damian Warner, Olympic Gold Medalist, Decathlon
Kids need play, but they’re getting less of it than ever
Let’s bring back play, and help kids reach their full potential
Unstructured play is essential to a child’s physical, social, and emotional development. And this type of play has a direct correlation with children’s likelihood of entering sport. The CF Play Makers program is a commitment to help more kids have the opportunity to experience the health benefits of physical activity and sport.
Built to Play
This year, we are thrilled to work with three schools in Ontario to build play spaces that will inspire kids to stay active and engaged in sport Crescent Town Elementary School (ON) New playground construction and turf field project including the addition of a buddy bench. West Glen Junior School (ON) Comprehensive School Grounds update including the construction of a new playground and buddy bench. Don Mills Campus Athletic Revitalization (ON) Community revitalization project to improve the Don Mills campus and encourage more physical activity.
When kids play, we all win
“Every kid in Canada deserves the opportunity to benefit from the power of play. The bonds that kids create and the creativity they develop through playtime, whether in sport or otherwise, [are] invaluable.”
Ellie Black, Three-Time Olympian, Artistic Gymnastics
CF PLAY MAKERS
Every child deserves a childhood filled with endless possibilities
Play Makers is about building spaces that empower kids to dream big, explore freely, and discover the joy of sport through the power of play. Because when we support young athletes in becoming the best versions of themselves, it creates a brighter future for their entire community.