Royal Family will breathe 'sigh of relief' after Meghan Markle's latest move

Meghan Markle's apparent decision to put her focus into the launch of her lifestyle brand American Riviera Orchard will bring a "sigh of relief" to the Royal Family, a commentator claims.

Emma Clifton, a writer for Australian Women's Weekly, said the Duchess' efforts in the venture bodes well for The Firm.

"Considering how much anticipation there was for Meghan's supposed 'tell-all-novel', her pivot into domestic goddess should surely mean there are a few sighs of relief around the palace...for now," she said.

A representative for Meghan has been approached for comment.

It was previously reported that the former Suits star was planning to write a tell all memoir, but was disuaded from the venture by Prince Harry over fears of a backlash.

In January, a source told New magazine that Meghan's upcoming book will instead highlight her efforts to support women, rather than "taking fresh swipes at the Royal Family."

Meghan soft launched her new business venture back in March, launching an Instagram page and website. But since then there's been no update on when the official launch will be.

Celebrity publicist Waylon Tate told Australian Women's Weekly that from what he's seen so far, "although she's been pretty clandestine about it everything surrounding this new brand, is that it's Meghan and it's Meghan alone.

"You can even see it on Instagram. It's not Meghan and Harry - it's by Meghan."

"This is the emancipation of Meghan," he added. "It's her saying, 'I'm a smart, savvy businesswoman. And here's an introduction to my family on my terms'."

Over the past few months, Meghan has teased the debut of three products expected to be sold under the new brand - strawberry jam, raspberry jam and dog biscuits.

Rumours have also been swirling online online over another product set to hit the shelves when the brand officially launches - rose wine, though its release is yet to be confirmed.

Renae Smith, founder and director of the Atticism, told Express.co.uk it will be difficult to gauge how successful Meghan's foray into the wine world will be, given that celebrity-endorsed wine is a crowded market.

"It's unlikely to target the premium wine connoisseurs but rather aims for a mid-market segment. The product appeals to Meghan's followers who appreciate (and possibly sympathise with) her brand and story.

"The eclectic mix of products—jams, dog biscuits, and now wine—suggests a comprehensive target demographic: individuals who are home-oriented, enjoy baking, have pets, and cherish aspirational home-maker lifestyle narratives."

However, the expert warned that her products' success will depend on one condition.

"The success will hinge on how well the brand story is communicated and resonates with this audience," she explained.

"From a PR standpoint, introducing jams and dog biscuits before launching the wine is unconventional but strategic if viewed through the lens of brand alignment.