Grindr, the gay hookup app, is officially coming to a T-shirt near you. The brand, the most popular app for gay men for a few years now, is now venturing into a fashion brand.
Starting now, the app, in collaboration with Print All Over Me, will offer 30 items including sweatshirts, bandanas, track pants and jockstraps. Called The Varsity Collection, all proceeds from the brand (ranging from $25-$130) will support Athlete Ally's Principle 6 campaign. The campaign started in 2014 to fight anti-gay laws prior to Sochi's winter Olympics.
"As we keep evolving, we are looking for ways to combine things people enjoy with ways to help the community globally," Grindr's creative director, Landis Smithers said in a statement. "The collection feels sexy, cheeky, fun, but in the end, all profits are going to an amazing group that helps athletes with the issues the gay community faces all around the world. It felt like a different way to approach sports, and every partner in the mix has been amazing."
It's no stretch for the app, one that pushed toward fashion in a big way earlier this year.
In January, it was reported that the app was linking forces with fashion PR powerhouse, PR Consulting. A month later, the brand launched a live viewing of J.W. Anderson's fall fashion show.
No surprise, as the app's founder and CEO, Joel Simkhai's own brother is Jonathan, a CFDA/Vogue fashion fund winner.
All clothing can now be purchased at Grindrstore.com.
Topics Apps & Software LGBTQ
