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Lehren

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Lehren Networks Private Limited
Company typePrivately held company
IndustryMedia and entertainment
HeadquartersMumbai, India
Websitewww.lehren.com

Lehren Networks Private Limited is a network of media and entertainment websites about India's entertainment industry, primarily Bollywood and related extensions. The company is located in Mumbai, India, and was founded by Mritunjay Pandey. Lehren covers celebrity life, gossip,[1] and other related events.

History

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Lehren began in 1987 as a producer of film-based entertainment shows for India's then emerging television industry.[2] This included the news magazine/television show Lehren,[3] which aired during the 1990s, focusing on Hindi film.[4] In addition to film-based television shows and stations, Lehren created VHS video content, and became one of the largest media producers in India.[5] Since the 2000s, Lehren has provided video packaged film scenes, songs, interviews, and magazine content.[6] Its videos are shown on websites including MSN.[7] Lehren Networks Private Limited (formerly known as Lehren Entertainment) was specifically incorporated in 2009 to carry on digital media and entertainment businesses, and founded by Mritunjay Pandey.[8] In 2014 the company formed a partnership with Rightster.[9] Lehren TV channels are also available on mobile apps.[10]

References

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  1. ^ Mehta, Ankita (16 May 2014). "Abhishek-Aishwarya Rai Split: Jr. Bachchan Refutes Divorce Rumours". International Business Times.
  2. ^ "Lehren Entertainment to Launch Bollywood News Channel". AFAQS. 28 February 2008.
  3. ^ Bhatia, Uday (20 May 2016). "Sriram Raghavan: A passion for pulp". Live Mint.
  4. ^ Shameem Khan (21 February 2007). "Nausheen Ali Sardar to host Lehren". Hindustan Times.
  5. ^ "Lehren Features on the New MSN Experience in India". Indian Television. 15 October 2014.
  6. ^ Pai, Vivek (19 November 2014). "Rightster to manage Lehren's YouTube channels". Media Nama.
  7. ^ Mukherjee, Riddhi (17 October 2014). "Microsoft to offer Lehren & Rajshri's video content on the new MSN India site". Media Nama.
  8. ^ "Lehren's Bollywood news channel slated for launch in April 2008". Exchange. 6 May 2008.
  9. ^ Melita Kuburas (17 November 2014). "Rightster goes Bollywood". Stream Daily.
  10. ^ Saba Haider (17 March 2016). "New Avatar of PressPlay TV App Aims To Offer Best-in-class Entertainment". Gizmodo.
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