Case Study
L’Evate

L’Evate

L'Evate You: Steve Harvey's Energy Boosting Formula

Introducing L'Evate You, the latest daily greens powder curated by comedian and actor Steve Harvey. Formulated with a potent blend of 30 superfoods and our exclusive M-Charge complex, L’Evate You’s greens powders are designed to elevate natural energy levels and revitalize your cells like never before. Collaborating closely with the C&R team, we provided comprehensive UX strategy, project management, design, and development services for their new website launch. Faced with the challenge of assembling an in-house design and development team solely dedicated to a website project for a new brand activation on Shopify Plus, L'Evate You sought a solution to streamline the process. Beginning with an exhaustive initial UX strategy to outline the site structure, incorporating custom Shopify Plus modules, we meticulously designed the site in Figma, integrating copywriting and content planning for client approval. Subsequently, our adept developers embarked on transforming the approved website design into a functional reality. Throughout the project, our diligent project manager ensured seamless coordination, keeping the endeavor within budget constraints and adhering to strict timelines, culminating in a successful and timely website launch.

A 12% Conversion rate for Steve Harvey's L'Evate You launch

In its first month post-launch, L'Evate You, spearheaded by comedian and actor Steve Harvey, achieved impressive sales figures with a total of $7.6M in revenue generated from 74K orders, boasting an average order value of $94. These metrics underscore a robust performance, further highlighted by a notable 12% conversion rate, reflecting the effectiveness of the marketing and sales strategies deployed. This strong start not only demonstrates the product's appeal to consumers but also signifies successful brand activation and market penetration, laying a solid foundation for continued growth and success in the competitive greenspowder market.
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    $7.6M - in total sales in the first month.

    Total Sales

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    74K - orders in the first month

    Number of Order

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    $94 - average order value

    Average Order Value

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    12% - conversion rate in the first month

    Conversion Rate

Tech Stack

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