“I had the pleasure of working with Shameela whom I respected as a considerate and compationate fellow worked. She not only showed a gift for absorbing new information and using this to tackle complex work related problems promptly and comprehensively, but she also knew when to take the lead and direct the team. Shameela focuses heavily on the need to operate as a team, with team achievement instead of individual recognition.Shameela's broad knowledge base and ability to quickly react to new opportunities stands her in good stead for any challenge.A great person to work with.”
About
Activity
-
Education is crucial in tackling poverty, inequality, and unemployment. Unfortunately, most of the South Africa's schools remain under-resourced…
Education is crucial in tackling poverty, inequality, and unemployment. Unfortunately, most of the South Africa's schools remain under-resourced…
Liked by Shameela Soobramoney (She/Her)
-
A massive congratulations to the Climate Finance Accelerator (CFA) South Africa 2024 cohort of businesses/projects. What an exciting journey we've…
A massive congratulations to the Climate Finance Accelerator (CFA) South Africa 2024 cohort of businesses/projects. What an exciting journey we've…
Liked by Shameela Soobramoney (She/Her)
-
🌍📸 Have to share this picture of participants from the Climate Finance Accelerator (CFA) event that was held together with GreenCape and the…
🌍📸 Have to share this picture of participants from the Climate Finance Accelerator (CFA) event that was held together with GreenCape and the…
Liked by Shameela Soobramoney (She/Her)
Experience & Education
Licenses & Certifications
Publications
-
MBA Thesis (GIBS): A comparative study of the perceptions of corporate managers to those of low income earners concerning funeral insurance needs
GIBS
Abstract:
This exploratory study examines the differences in perceptions between managers of corporate firms in the financial services industry and those of a sample of the low income market concerning funeral insurance needs. The purpose is to understand these differences and whether the opportunity exists for corporates to achieve greater market orientation.A sample was drawn from the corporate firms, banks and insurance companies who currently offer funeral products. Qualitative…Abstract:
This exploratory study examines the differences in perceptions between managers of corporate firms in the financial services industry and those of a sample of the low income market concerning funeral insurance needs. The purpose is to understand these differences and whether the opportunity exists for corporates to achieve greater market orientation.A sample was drawn from the corporate firms, banks and insurance companies who currently offer funeral products. Qualitative interviews were conducted with senior managers who had an influence on the developing products for the market. A second sample representing the LSM1-5 group (low income) was drawn from a township outside Johannesburg. The resultant perceptions were compared to each other.Findings reveal a lack of market orientation on the part of most service providers coupled with low levels of market understanding. However, service providers have also displayed a willingness to re-orientate themselves to the market.Further, the market displays a willingness to purchase formal products but certain incorrect perceptions and a shortage of appropriate products could be preventing greater uptake. Recommendations for managers and for policymakers on more meaningful ways of understanding and designing for the market are offered.The exploratory nature of the study has also yielded ideas for future research that could be of value in accessing and serving the market.The author presents a model for researching low income markets based on the findings of this study coupled with precepts of consumer behaviour theory.
Recommendations received
2 people have recommended Shameela
Join now to viewMore activity by Shameela
-
“The shortest distance between 2 people is a story” Congratulations to Helen Nicholson on the launch of her third book #networkingforintroverts. A…
“The shortest distance between 2 people is a story” Congratulations to Helen Nicholson on the launch of her third book #networkingforintroverts. A…
Liked by Shameela Soobramoney (She/Her)
-
Business Engage Africa & Middle East Gender Mainstreaming Awards - honored to be a Gauteng finalist for the #PostitiveRoleModelAward. Thank you for…
Business Engage Africa & Middle East Gender Mainstreaming Awards - honored to be a Gauteng finalist for the #PostitiveRoleModelAward. Thank you for…
Liked by Shameela Soobramoney (She/Her)
-
Well done on hosting the 3rd South Africa Sustainable Finance Intensive (ASFI) themed "Resilience Amid Uncertainty" Gabrielle Hussain, JSE, Sophie…
Well done on hosting the 3rd South Africa Sustainable Finance Intensive (ASFI) themed "Resilience Amid Uncertainty" Gabrielle Hussain, JSE, Sophie…
Liked by Shameela Soobramoney (She/Her)
-
🌟 Exciting Highlights from the CILTSA ESG Conference! 🌟 We are thrilled to have been a sponsor at the recent Chartered Institute of Logistics and…
🌟 Exciting Highlights from the CILTSA ESG Conference! 🌟 We are thrilled to have been a sponsor at the recent Chartered Institute of Logistics and…
Liked by Shameela Soobramoney (She/Her)
Other similar profiles
-
Gugu McLaren-Ushewokunze
Connect -
Dharshni Padayachee CA(SA) MPhil
Inclusion, Belonging, diversity, equity & Wellbeing leader. MPhil leadership coaching (cum laude). HC Exec. Gender Equality specialist. Executive Coach. Board Member. Founder Table of Twelve
Connect -
Valdene Reddy
Director Capital Markets at JSE
Connect -
Leila Fourie
Connect -
Kavita Pema
Connect -
Loshni Naidoo
Chief Sustainability Officer
Connect -
Joanne Yawitch
CEO at National Business Initiative
Connect -
Miriam Kennet
Economics, Environmental and Social Justice: Managing Director, Conferences Manager, Writer and Public Speaker& Lecturer
Connect -
Esha Mansingh
Head: Corporate Affairs & Sustainability sub-Saharan Africa at DP World; Young Global Leader World Economic Forum 2022; Board member; Harvard KS Women Leadership Board; Women empowerment & business multi award winner
Connect -
Kashma Raju
Financial Services Specialist | Over 20 years experience | Assurance | Compliance | Governance | Risk Management
Connect
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More