Keys Communications

Did you know that 58% of township residents belong to stokvels? This little-known fact shows that stokvels play a massive role in the township economy and culture. Brands underestimate the township consumer at their own peril. This fascinating blog by Keys Communications reveals eye-opening insights about the sophisticated township consumer database. Learn why stokvels enable large purchases and how brands are missing a major market opportunity. Authentic engagement will be key as the substantial township economy represents the next big thing for forward-thinking brands to tap into. Don't miss out on this insightful read! https://ow.ly/HPNo50SLNwy #KeysCommunications #TownshipAdvertising #Brand ##ForwardThinking #Innovation

Introducing our Selfie Walls, strategically placed in the heart of bustling township and urban spaces, including iconic locations like Vilakazi Street, the Culture & Heritage Precinct in Soweto, Maboneng Art and Heritage District, and Eyadini Lounge, among others. Our Proximity Picture Moment Walls offer an unparalleled opportunity for brands to gain global publicity. When consumers share their branded selfies on social media, your brand becomes part of their story. Connect with us to feature your brand in these vibrant social and cultural hotspots. Experience advertising that lives, breathes, and interacts with your audience. https://ow.ly/nAx250SLNvB #BrandMarketing #SelfieWalls #AdvertisingInnovation #SocialMediaEngagement #BrandVisibility #KeysCommunications

Township marketing 101: Growing your brand with ABCD. Want to tap into South Africa's largest consumer market? The townships represent a major growth opportunity, but effectively reaching township audiences requires a localised approach. Keys Communications' latest blog shares how brands can drive authentic engagement and sales in townships through an "Asset Based Community Development" (ABCD) model. Learn how tailoring messaging and utilising existing township structures - from wall media to spaza shops - can entrench your brand within this key market. Read the full blog for a blueprint on using ABCD to grow your brand in the townships: https://ow.ly/ElSq50SGLve #KeysCommunications #Brand #TownshipAdvertising #Marketing

Recent analysis reveals slight variations in gender distribution across different retail settings, with female customers predominating most retail environments, except for street vendors, who see a marginally higher male patronage. Despite these variations being subtle, they offer insightful data that could vastly impact marketing strategies and product offerings. Businesses, especially those within the spaza shop sector noticing a higher female customer base, might enhance their appeal by aligning their product assortment and marketing efforts more closely with women's preferences. How does your business leverage gender demographics to tailor customer experiences? https://ow.ly/Z7k750SGLqu #BusinessStrategy #RetailInsights #GenderDemographics #CustomerEngagement #KeysCommunications

Today, we pause to honour the enduring legacy of Nelson Mandela, a titan of tenacity, a beacon of peace, and a true leader. Mandela's visionary leadership redefined what it means to foster reconciliation and champion human rights. His principles of ethical leadership, democracy, and education as a powerful tool for change resonate more strongly in today’s global landscape. As professionals and leaders in our respective fields, let’s pledge to embody Mandela’s values of integrity and servitude to humanity. Let his life inspire us to lead with empathy and courage in our quest for a just and equitable society. #NelsonMandela #Leadership #Legacy #MadibaMagic #HumanRights #KeysCommunications

In the world of retail, knowing your customer is key. Different age groups have varying needs and preferences, which can significantly influence how businesses tailor their products, services, and marketing strategies. For instance, hawkers tend to attract a vibrant, younger audience, especially those within the 15-24 age range, highlighting an opportunity for trendy and affordable offerings. On the other hand, Spaza shops see a higher visitation from the elderly, suggesting a focus on convenience and traditional products might resonate more. Retailers, how do you adjust your strategies to meet the diverse needs of your customer base? Get in touch with us today. https://ow.ly/JLGk50SB4in #RetailIndustry #CustomerInsights #BusinessStrategy #AgeDemographics #KeysCommunications

In our continuous quest to deliver value in the most convenient ways to our valued network, we are excited to announce the launch of our exclusive WhatsApp channel. 064 509 8021 This initiative is designed to bridge the gap between us and provide you with firsthand updates on our most recent campaigns. The content shared will include behind-the-scenes glimpses, insightful reports, and the latest news tailored to keep you in the loop of our dynamic ventures. Join our WhatsApp Channel today! 064 509 8021 #Brand #KeysCommunications #TownshipAdvertising #conversationsthatmatter #innovation

The township economy in South Africa is booming - but are you tapping into this $53 billion opportunity? 💰 Analyst Nandi Qubeka reveals how retailers like Shoprite and Pepkor have found success in the townships by tailoring offerings to the demographic. Creative solutions like Usave's shipping container stores help them overcome infrastructure barriers. There is rising demand among township consumers, but limited data on their nuances. This is an underserved market waiting for businesses who understand their needs. Want to unlock the potential of the SA township economy? Don't miss this insightful read. https://ow.ly/WFN850SsrTS #townshipmarketing #southafrica #OOH #marketingandadvertising #keyscommunications

In the heart of South Africa's townships, we're more than just a media company. We're a movement towards sustainable community and economic development through strategic outdoor advertising. Our unique platform blends local talent and urban structures to not just grab attention, but to also enhance the quality of life and bolster township economies. We proudly represent global giants, enhancing their reach and relatability in untapped markets. Every advertisement on our walls goes beyond marketing—it's a heartbeat of the township, a piece of the socio-economic growth puzzle. Discover how our tailored township media solutions can empower your brand while enriching lives. Ready to be a part of something bigger? https://ow.ly/6t7W50SoFHr #CommunityImpact #InnovativeAdvertising #EconomicGrowth #PurposefulBranding #KeysCommunications

Did you know the townships of South Africa are not just vibrant communities but also the largest consumer markets in the country? As the leading Wall Media/Mural enterprise with unparalleled reach—831 walls in 51 townships across 9 provinces—we connect brands to over 6 million daily consumers, exceeding the impact of traditional radio and TV exposures in these areas. Since 2009, our mission has been to bridge the crucial gap between major brands and the township markets, fostering both community engagement and brand visibility. From the bustling streets of Soweto to the lively alleys of Cape Flats, we turn every wall into a dynamic conversation starter. Looking to make a real impact? Let's make your brand a household name in the most influential market space in South Africa. https://ow.ly/6kvj50SoFy1 #BrandGrowth #TownshipMarketing #SouthAfricaBusiness #OutdoorAdvertising #KeysCommunications