- Article
Final YouGov MRP shows Labour on course for historic election victory
Tory seat total would also be a record low
03 Jul 2024 - Article
Second YouGov 2024 election MRP shows Conservatives on lowest seat total in history
Labour are on course to win a record-breaking number of seats
19 Jun 2024 - Article
Labour now 40 points ahead of the Conservatives in London
This is the largest Labour lead since YouGov tracking began in 2010
06 Apr 2023 - Article
MRP: the constituency map of YouGov’s cost of living groups
Squeezed but Coping and Calm and Comfortable make up half the population in the marginal seats the Conservatives must hold at the next general election to prevent a Labour majority
17 Feb 2023 - Article
Vote intention among the YouGov Cost of Living segmentation groups
How would each of our groups vote if there were an election being held now?
10 Feb 2023 - Article
The YouGov Cost of Living Segmentation
New cutting edge research shows how the crisis affects five distinct groups of the British population
07 Feb 2023 - Article
Elon Musk's popularity among Britons has tumbled since he announced plans to take over Twitter
Four in ten Britons would support Musk stepping down as Twitter CEO
23 Dec 2022 - Article
Conservative members say cancelling Kwarteng’s tax cuts was the right decision
Members want to stick to plans to toughen Universal Credit and scrap the banker’s bonus cap
19 Oct 2022 - Article
Decriminalising cannabis in London: what do Londoners think the impact would be?
Londoners support decriminalisation by 50% to 33%, but are divided on the likely effects on crime, health and drug use
07 Sep 2022 - Article
Eurotrack: Is the cost-of-living squeeze being felt around Europe?
Counties across Europe are feeling the pinch, but Britons are most pessimistic about the cost of living over the next year
15 Mar 2022