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Amazon's Prime Day sale is just one week away — plus 16 sex toy deals to shop now

Cheap thrills, anyone?

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amazon prime big deals day sex toy savings 2023

If you're anything like us, Amazon's your first port of call when looking for speedy deliveries of beauty essentials and necessary tech upgrades.

But the online retailer is also primed (ha) for discreetly delivering sex tech straight to your door. And, thanks to the return of Amazon Prime Day, soon you can shop all your sexual wellness needs with big discounts.

SHOP EARLY PRIME DAY DEALS

Yep, you can expect serious savings on your favourite brands, including LELO, Lovehoney and Womanizer‚ as well as price drops across a range of other categories like fitness gear, gym equipment and parenting must-haves.

So, keep reading for a rundown on Amazon's annual discount event, plus some current deals our sex writer insists you don't skip.

Amazon Prime Day 2024: Official date has been announced

16 best Amazon sex toy deals to shop now

Because there are discounts to be had now — and patience isn't our strong point.

1
BEST CULT FAVOURITE

Lovehoney Rose Clitoral Suction Stimulator

On Sale
Rose Clitoral Suction Stimulator
Now 30% Off
£31 at Amazon
Pros
  • Pleasure Air Technology means teasing without touching
  • Avoid unwanted turbulence with that travel lock
Cons
  • Loud and proud, especially once lubed up

Gone are the days of hiding your pulsing plaything in a drawer or under your pillow. Thanks to the addition of petals and a ruby-red outer, we're proudly leaving this clit stim (with a 65 min playtime) for all to see.

Measuring up at three inches and fitted with a removable mouth for easy cleaning, we have no complaints when it comes to this sucker. Literally none.

And it seems shoppers agree, with one sharing this rave review: 'I feel like I’m a teenager again who has just discovered wanking and can’t stop. The best toy I own by far.'

But if you need a little more convincing, our full rundown is right here.

2
BEST CLIT SUCKER FOR MULTIPLE ORGASMS

LELO SONA 2 Cruise Sonic Clitoral Massager

On Sale
SONA 2 Cruise Sonic Clitoral Massager
Now 27% Off
Pros
  • 12 vibration modes, from soft pulses to intense tremors
  • Get wet and wild; it's 100% waterproof
Cons
  • An investment

Do you also hate those toys that numb rather than nudge you towards the finish line? This luxury LELO clit stim is designed to suck and blow you home without any touching, meaning you can go again and again.

And if you're wondering what the difference between the SONA 2 and the SONA 2 Cruise is, it's the addition of a clever 'Cruise Control' feature. Activated by pressing the teaser firm against your skin, the Cruise unleashes extra power exactly when you need it.

3
BEST FOR SEX-TECH BEGINNERS

LELO SILA Cruise Sonic Clitoral Massager

On Sale
SILA Cruise Sonic Clitoral Massager
Now 26% Off
Pros
  • 120 minutes of play per charge
  • Curved shape makes it easy to hold — and we can confirm it doesn't get in the way during doggy
Cons
  • A little loud — especially once lubed up

The ascent to orgasmic orbit couldn't be easier with LELO's SILA Cruise, with that extra large mouth encasing your entire vulva — thus limiting the need to locate your C-spot.

Fitted with eight pulsing patterns, plus the option to tailor the intensity of them all, this will suit those who like alternating between mild and wild. But sex tech novices should also find the three-button interface super easy to navigate.

But don't take our word for it. One satisfied shopper has labelled the suction stimulator 'hand-held heaven,' adding: 'Every woman should own one of these.'

4
BEST FOR DUAL STIMULATION

Fifty Shades of Grey Greedy Girl G-Spot Rabbit Vibrator

On Sale
Greedy Girl G-Spot Rabbit Vibrator
Now 26% Off
Pros
  • Part of the brand's Fifty Shades of Grey collection, designed in partnership with author E L James
  • One review raved: 'Some of the strongest and most intense vibrations I've ever felt in a sex toy'
Cons
  • A little firm and not particularly flexible

Why choose between your C- and G-spots when you can have a rampant rabbit that will go rabid on them both? Packed with two powerful motors and 36 vibration combos, you won't need (or want) much more.

However, Lovehoney didn't stop there. Fully waterproof and fitted with a travel lock (activated by holding down both buttons on the base), plus packaged in a discreet satin storage pouch, this vibe is, well, just that.

5
BEST G-SPOT PROBE

LELO GIGI 2 G-Spot Vibrator

On Sale
GIGI 2 G-Spot Vibrator
Now 19% Off
Pros
  • Multi-use, aim this at both your C- and G-spot
  • Get down and damp; this one's tub-friendly
Cons
  • Some say it's lacking in length and girth

If you weren't aware, your G-spot is that slightly squishy spot behind your pubic bone and, for many, the gateway to an intense, core-shaking climax.

The curved design of LELO's internal vibrator makes easy work of seeking it out. Simply slather in lube and enjoy the journey to intense pleasure.

The reason we're giving this a five-star rating though: the fact it offers up to four HOURS of action per charge.

6
BEST BULLET VIBE

Durex Intense Delight Vibrating Bullet

On Sale
Intense Delight Vibrating Bullet
Now 54% Off
Pros
  • Fans have confirmed this has a run time of more than 5 hours
  • Expect the silent treatment
Cons
  • Just one vibration mode

Our friends in fashion say it's important to invest in your basics as you'll keep coming back to them — and our sex writer insists the same rule applies to sex tech. A bullet is the entry-level sex toy all adults need, whether you've got a penis or a vagina.

That's because they're tailored to total-body teasing — and the bulbous tip of Durex's best-selling bullet makes easy work of hitting the exact spot you need.

Our top tip: blindfold your partner before working your way down their body, hitting every erogenous zone on the way.

7
BEST FOR A SLOW BUILD

Womanizer Premium 2 Luxurious Clitoral Stimulator

On Sale
Premium 2 Luxurious Clitoral Stimulator
Now 20% Off
Pros
  • Fitted with 14 intensity levels
  • Let it do all the hard work via the Autopilot feature
  • The +/— controls mean no more cycling through all the modes to get back to your fave
Cons
  • A little gentler that some other stimulators

Following the success of the Rose (a discreet clit sucker with serious flower power), we're now spoilt for choice when it comes to toys with mechanical mouths.

Womanizer's Premium 2 clit sucker has been designed to totally surround your C-spot, while the brand's patented Pleasure Air Tech gets you off touch-free. Granted, slowly, as it's not the most powerful — but sometimes a little anticipation is fun, right?

8
BEST ULTRA-THIN CONDOMS

LELO HEX Original Ultra Thin Condoms

On Sale
HEX Original Ultra Thin Condoms
Now 20% Off
Pros
  • Ultra thin, we're talking 0.045mm
  • Natural latex and a neutralised scent
Cons
  • A little more spenny that other rubbers

If you're lusting after maximum protection without compromising on pleasure, LELO's (bestselling) condoms fit the bill.

These ultra-thin sleeves come lined with 350 mini hexagons to boost sensations, help with the transfer of heat between you (think realistic sensations as if going without the wrapper), and hold it in place like a pro.

9
BEST PROSTATE MASSAGER

LELO HUGO Remote Controlled Prostate Massager

On Sale
HUGO Remote Controlled Prostate Massager
Now 26% Off
Pros
  • Programmed to deliver 6 moving modes
  • That second arm stimulates his perineum, speeding up his journey to the finish line
Cons
  • Mind those poorly-placed buttons (on the base)

One for your partner-with-a-penis (and prostate), this massager offers a backstage pass to intense internal vibrations.

Offering 3.4 insertable inches, this is definitely one for experienced players — and even then, we insist you slather it in water-based lube. Then, if you're in favour of a Dom/Sub set-up, use that wireless remote to control his fun.

If you're wondering how this compares to others on the market, one fan claimed he was having the 'best orgasms in my 64 years.' High praise.

10
BEST WATER-BASED LUBE

Liquid Silk Water-Based Sensual Lubricant

On Sale
Water-Based Sensual Lubricant
Now 10% Off
Pros
  • One review raved: 'This has to be the best lube out there... slippy, slidey, sloppiness in abundance'
  • A little goes a very long way
  • This one won't stain your bedsheets (tried and tested)
Cons
  • Not so travel-friendly

Strictly speaking, this isn’t a sex toy, but it’ll certainly make your play with one more fun. This water-based offering is thick, slick and slow to go tacky, as well as 100% condom safe. We're also big fans of that pump-style top that makes for easy application.

11
BEST BOOTY BIBLE

Emily Nagoski — Come as You Are: The surprising new science that will transform your sex life

On Sale
Come as You Are: The surprising new science that will transform your sex life
Now 37% Off
Pros
  • FYI, it's a New York Times bestseller
  • Backed with stats
Cons
  • We wouldn't label it 'light reading'

Okay, this doesn't quite fall into the sex toy category but is a necessary read if you want to unlock a new level of sexual satisfaction.

Sex educator Emily Nagoski deep dives into female sexuality and debunks common sex myths, finishing the sex education we should all have had in school.

Rather unsurprisingly (at least to the WH team), the guide's racked up more than 6,400 five-star reviews, with one fan writing: 'This book combines the science with heartfelt supportive messages to all women and truly made me realise how normal I am.'

12
BEST RAMPANT RABBIT

Lovehoney Jessica Rabbit Vibrator

On Sale
Jessica Rabbit Vibrator
Now 15% Off
Pros
  • Rotating pearls stroke your internal sweet spots
  • Take it to the tub (or shower)
Cons
  • There's a lot going on, so perhaps a little intense for beginners

With three speeds, five insertable inches and a section filled with rolling pearls for totally unique internal sensations, this rampant rabbit is about to be your new favourite accessory. Just add lube.

Granted, it's not the most premium plaything and does require a trio of AA batteries to get going, but as an introduction to dual stimulation? Yeah, ideal.

Don't take our word for it, though. 'Dare I say it but it's better than sex…. I accomplished a whole different orgasm,' shared one satisfied shopper.

13
BEST MASTURBATOR FOR YOUR MAN

Lovehoney Blowmotion Warming Vibrating Male Masturbator

On Sale
Blowmotion Warming Vibrating Male Masturbator
Now 30% Off
Pros
  • Offers authentic blow job sensations on demand
  • Avoid unwanted turbulence with that travel lock
  • USB rechargeable
Cons
  • Not for big (or wide) boys

This here's a treat for your partner with a penis — and a multi-functional one at that. Upgrade his five-knuckle-shuffle in one swift move with this masturbator that vibrates and warms to a toasty 40°C.

Made to sit at the top of his disco stick, this should work for schlongs of all lengths — although bear in mind that it may be a tight squeeze if he's wide.

While one fan has revealed that it's not 'quite as good as a blow job,' he did say it was a pretty close second — and for under £50, that's a compromise we think most can live with.

14
BEST WATER-BASED LUBE

LELO Personal Moisturizer

On Sale
Personal Moisturizer
Now 11% Off
Pros
  • Also available in a larger 150ml size
  • Non-greasy and long-lasting — plus this one doesn't pill
Cons
  • Be careful with that squeeze bottle to avoid overloading

Lube: a not-so-exciting addition to your adult fun but a necessary one if you want to banish friction.

This water-based lubricant from Swedish sexual wellness brand LELO is pH-balanced and packed with aloe vera, making it super hydrating. Plus, it doubles up as a full-body moisturiser.

It's also scent-free, safe to use with latex condoms and, as confirmed by our sex writer, won't stain your sheets. Plus, that discreet bottle — which avoids using the word 'lube' at all — is perfect for leaving in plain sight.

15
BEST FLAVOURED LUBRICANT

Roam Cucumber & Yuzu Flavoured Water-based Lubricant

Prime Day Deal
Cucumber & Yuzu Flavoured Water-based Lubricant
Now 20% Off
Pros
  • Vegan-friendly
  • Dermatologically tested and pH balanced
Cons
  • Dries a little quick so be generous

Made from 100% natural ingredients, this lube won’t irritate you – or him, as it’ll banish all friction during foreplay. Plus, thanks to the combo of cucumber and yuzu, it tastes just like a Hendricks G&T. That's a surefire way to make your next round of oral more interesting.

One review raved: 'This lube completely changed my sex life. It is incredible — not sticky or gooey like other lubricants and doesn’t dry out.'

16
BEST WIDE-FIT CONDOMS

Durex Nude Ultra Thin Wide-Fit Condoms

On Sale
Nude Ultra Thin Wide-Fit Condoms
Pros
  • The same protection but in ultra-thin packaging
  • Works out at under £1.30 a condom
Cons
  • Not safe to use with your sex toys

Designed so you can 'feel it all,' Durex's newest launch solves that common problem we previously had with plastic wrappers. Plus, gone are the days of excuses about an uncomfortable fit, as the brand's Nude collection includes a 'close,' 'regular' and 'wide' size.

The latter stretch up to 60mm wide, welcoming even the widest of wangs, and come lined with silicone lube to ensure a smooth ride to the finish line.

One review raved: 'The condoms are nice and thin, plus provide a great feel during sex. I’d go as far as to say that during sex you don’t even notice that you’re wearing one.'

shape, rectangle

What is Amazon Prime Day?

Rather unsurprisingly, it's a sales event, hosted by Amazon. While most will know Black Friday as the time to bag big savings, we have seen some of the lowest prices on sex tech and essentials like lube or condoms during this summer sale.

The 18 best lubes for friction-free foreplay, according to a sex writer

When is the next Amazon Prime Day?

Good news — Amazon's 10th Prime Day sale is just weeks away, with the discounts dropping on July 16 at 12:01 am. You'll then have until midnight on July 17 to bag yourself a bargain.

But we suggest you keep checking in on the items on your wishlist, as Amazon has promised new deals will continue to drop as often as every five minutes during select periods throughout the event.

Do I need to be an Amazon Prime member to shop the sale?

Yes, particularly as Amazon is bringing back invite-only deals, meaning Prime members will be able to request an invitation to exclusive deals.

Luckily, it’s as simple as making an Amazon Prime account. Sign up at amazon.co.uk/primeday and bag yourself a month’s free trial in the process.

Then, if you’re serious about savings (and sex tech), turn on the deal alerts and notifications. Or ask Alexa to add what you want to your cart.

Headshot of Sophie Donovan
Sophie Donovan
Sex and Relationships Senior Ecommerce Writer

Sophie Donovan is the Sex and Relationships Senior Ecommerce Writer for Cosmopolitan, Women’s Health and Men’s Health. Sophie is passionate about everything sexual wellness, offering her readers honest reviews on vibrators, BDSM for beginners, sex essentials like lube and condoms, plus feminine hygiene products such as period pants. She also spends her working week quizzing sexperts on their top tips for a satisfying sex life.

Sophie’s journalism career began in 2019 when she completed News Associates’ 22-week NCTJ fast-track Multimedia Journalism course and was awarded a Gold Standard Diploma. Accepting a place on The Sun’s Trainee Scheme, she gained experience on the newspaper’s print Showbiz, Production and Fabulous Magazine teams. After completing the graduate programme, she worked for Dear Deidre, where her role included publishing a weekly advice column offering sex, financial and mental health support, plus assisting with the launch of the brand’s Instagram page and first podcast series.

Outside of work, Sophie can either be found working on her love/hate relationship with running or dragging her friends to yet another F45 class. You can follow Sophie on Instagram @soph_don / @sextingthecity.  

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