We earn a commission for products purchased through some links in this article.
Puma SHAPELUXE: Our favourite pieces from the ultra-flattering collection
Our full thoughts on Puma's latest launch
![puma shapeluxe review puma shapeluxe review womens health uk](https://cdn.statically.io/img/hips.hearstapps.com/hmg-prod/images/puma-seamless-shapeluxe-review-66058ca79a522.jpg?crop=0.505xw:1.00xh;0.421xw,0&resize=640:*)
Here at Women's Health we hear about new activewear collections all the time, so it takes something special to get us excited. In this case, the collection we couldn't wait to get hands on was the new Puma SHAPELUXE launch: a form-fitting, seamless, sculpting collection that offers functionality along with flattering designs.
In order to learn a little more about the launch, we chatted to Kara Rose O'Malley, Puma's Senior Product Line Manager of Run and Train Apparel.
The first question we asked was about the inspiration behind this latest collection, and Kara said that 'SHAPELUXE was inspired by our workout warrior consumer who works out multiple times a week; her fitness and routine needs to incorporate connection with friends and family and looking great can’t be sacrificed. The PUMA product team set out to create luxury basics, with premium technology to give our consumer the look and fit that is most important to her. Whether she is going to yoga, boxing or brunch. Her SHAPELUXE set is built to perform'.
Our SHAPELUXE favourites
But what is it about SHAPELUXE that sets it apart from other activewear brands and makes it a 'luxury basic'? What makes this collection different is the use of Lycra Adaptiv.
According to Kara, 'Lycra Adaptiv is a new innovative fibre from the Lycra brand that moves with you through all workouts. This fibre has the perfect amount of stretch and recovery to provide the ultimate shape enhancing fit, and moves with you for a second skin feel. This innovative fibre is at the core of our perfect shape enhancing fit, for various body types'.
As someone who's been test driving this collection for the past few weeks, I can confirm that this fabric is unique to the SHAPELUXE collection. It almost looks like shape wear but is far more comfortable than that makes it sound. It is one of the most flattering collections I've tried in a long time, and you can keep scrolling through to see my favourite pieces.
Jessica O’Donnell is Women’s Health UK’s Ecommerce Editor, specialising in testing the latest and greatest launches in beauty, gym wear, fitness, health and nutrition, as well as finding the best deals during sales events such as Black Friday and Amazon Prime Day. Jessica is passionate about helping women choose products that will help them look and feel their best and looks after some of Women’s Health’s most important guides, including the best mattresses for back pain, the best fitness trackers, and the best bikinis for big busts (she’s got range!). Jessica has been a journalist since 2018, and her work can be found in publications such as ELLE Australia, Harper’s Bazaar Australia and Cosmopolitan UK. When she’s off the clock, Jessica can usually be found either nagging her friends to join her for a long run, bragging about her Oura Ring sleep stats, trying out a new Pilates studio or adding to the ever-growing stack of books on her bedside table. You can keep up with Jessica on Instagram @jessicajeanodonnell
![FP Movement Jessie Knight fp movement jessie knight](https://cdn.statically.io/img/hips.hearstapps.com/hmg-prod/images/jessie-knight-fp-movement-66a25fc7c67ae.jpg?crop=0.503xw:1.00xh;0.403xw,0&resize=360:*)
Athlete Jessie Knight spotted wearing FP Movement
![a man and woman wearing underwear a man and woman wearing underwear](https://cdn.statically.io/img/hips.hearstapps.com/hmg-prod/images/best-2-in-1-shorts-66a273c339786.png?crop=0.505xw:1.00xh;0.248xw,0&resize=360:*)
10 best women's 2-in-1 running shorts from £25
![hm move collection a person in a rain parka](https://cdn.statically.io/img/hips.hearstapps.com/hmg-prod/images/h-m-move-collection-66a12aa5c0b83.png?crop=0.505xw:1.00xh;0.170xw,0&resize=360:*)
H&M Move's new collection is très chic
![best running headbands best headbands for running](https://cdn.statically.io/img/hips.hearstapps.com/hmg-prod/images/best-running-headbands-1-66a111d567688.png?crop=0.505xw:1.00xh;0.248xw,0&resize=360:*)
12 best sweat-proof running headbands