Skip to Content

We earn a commission for products purchased through some links in this article.

Amazon Prime Day makeup deals: 28 best makeup deals from day 2 live now

All the best makeup discounts you wouldn't want to miss

By and
best prime day makeup deals 2024pinterest
Amazon

Amazon Prime Day is an excellent time to get a great beauty deal. Previous year's sales have seen huge haircare discounts and majorly discounted skincare, so it's no surprise shoppers eagerly await Prime Day makeup deals too.

SHOP THE FULL PRIME DAY SALE

Eagle eyed beauty shoppers will be well aware of the breadth of discounts we see year after year during the Amazon Prime Day sale, and will be expecting to see everything from luxury makeup brands to the more budget-friendly products with major price reductions. You're not wrong either, as there are plenty of big brands we know, love and use, reduced in the Prime Day sale, and we have all you need to know, including tips on what to buy, on day two of the Prime Day sale.

When is Amazon Prime Day?

The Amazon Prime Day sale is already underway. This year Amazon Prime Day runs across Tuesday the 16th and Wednesday the 17th of July. If you're after a good makeup deal, keep this page bookmarked because we'll be keeping it updated with all the best deals.

Amazon Prime Day makeup deals: What to watch out for

Some of our favourite makeup brands have been included in Amazon Prime Day sale, such as Maybelline, Rimmel, L'Oreal and many more.

Some of the hugely popular products that have gone viral on social media over the years, such as Maybelline's Lash Sensational mascara and the Anti-Age Eraser Concealer also from the cult brand, are included in the Prime Day sale once again with over 50% off.

Budget-friendly favourites such as NYX, as well as e.l.f. cosmetics and Urban Decay are also on offer.

This Prime Day sees select items reduced by over 60%, so there is no time like the present to shop for your beloved makeup buys, new products, or gifts for someone else.

Considering this is the final day of Amazon Prime Day, you may not get another chance to shop these makeup favourites at a bargain price.

Amazon makeup deals to shop now

The official Prime Day sale is well underway, in fact, it is almost over as it is the second day of the sale extravaganza.

We have scoured high and low for the best deals already live on Amazon to shop now before the sale comes to an end on the evening of 17th July, including some of our favourite makeup buys to help with your beauty haul.

1

Erborian Erborian CC Cream with Centella Asiatica

Prime Day Deal
Erborian CC Cream with Centella Asiatica
Now 20% Off
£33 at Amazon
Credit: erborian

The perfect glowy, lightweight summer base, this CC cream from Erborian blends skincare and makeup for a flawless finish.

2

Elizabeth Arden Elizabeth Arden Flawless Finish Sponge On Cream Makeup

Prime Day Deal
Elizabeth Arden Flawless Finish Sponge On Cream Makeup
Now 17% Off
Credit: Elizabeth Arden

If you like your base ultra-radiant, look no further than this cream foundation from Elizabeth Arden has microised diamond powder to add serious glow.

3

Anastasia Beverly Hills Anastasia Beverly Hills - DIPBROW Pomade - Dark Brown

Prime Day Deal
Anastasia Beverly Hills - DIPBROW Pomade - Dark Brown
Credit: Amazon

A brow pomade is a favourable beauty item for many as it helps to perfect your eyebrows by filling in any gaps, or exaggerating the volume of your brows in just a few sweeps.

The pomade is a strong pigment, which lasts all day for a budge proof make-up look.

It comes in a variety of colours so you can match the pomade shade to your natural eyebrows for a natural look.

Advertisement - Continue Reading Below
4

L'Oreal L'Oréal Paris Magic CC Cream with SPF 20

Prime Day Deal
L'Oréal Paris Magic CC Cream with SPF 20
Now 19% Off
Credit: L'Oreal

Radiant, healthy looking skin is what we're all after - but how do we get it? This L'Oréal Paris Magic CC Cream is lightweight and hydrating, able to nix redness while adding glow.

Can you believe it is reduced to almost 50 per cent off?

5

NYX NYX Professional Makeup Lip Gloss

Prime Day Deal
NYX Professional Makeup Lip Gloss
Now 20% Off
Credit: NYX

Lip oils are all the rage right now, and as per usual NYX has delivered one that is on par with its competitors for a fraction of the price.

Many influencers have been singing the praises of the Fat Lip Oil because it is hydrating, nourishing, but also comes in a range of colours to help achieve any beauty look.

6

Maybelline Maybelline New York Lash Sensational Sky High Mascara

Prime Day Deal
Maybelline New York Lash Sensational Sky High Mascara
Now 31% Off
Credit: Maybelline

Maybelline's mascaras often receive a standing ovation from beauty buffs - us included.

The Lash Sensational Sky High Mascara is ideal for those looking for a lash lengthening and volumising mascara.

This creation boasts a flexible bruhs, which allows it to reach every individual lash for longer, thicker looking lashes.

Advertisement - Continue Reading Below
7

Real Techniques REAL TECHNIQUES Everyday Essentials Makeup Brush Complete Face Set

Prime Day Deal
REAL TECHNIQUES Everyday Essentials Makeup Brush Complete Face Set

Whether you are looking to replace worn out brushes, or invest in brushes to use on specific makeup this set is a great investment.

The bundle features four brushes, as well as a sponge, all of which have been expertly created for different purposes and formulations, including cream and powder products.

Real Techniques' brushes are super soft and gentle on the skin, but also ensures the product is evenly applied to the skin.

8

Rimmel RIMMEL LONDON - Natural Bronzer

Prime Day Deal
RIMMEL LONDON - Natural Bronzer
Now 20% Off
Credit: Amazon

Rimmel's Natural Bronzer in a pressed powder was the first ever bronzer I bought, and the one I will continue to return to time after time.

It is super lightweight on the skin, provides a natural sunkissed glow, plus it is buildable and blendable. I will not only dust over my cheekbones and forehead, but also on my eyelids for a little pop of colour.

I'd simply be lost without this classic I call one of my go-to favourites.

9

Maybelline Maybelline Instant Anti Age Eraser Eye Concealer

Prime Day Deal
Maybelline Instant Anti Age Eraser Eye Concealer
Now 28% Off
Credit: Amazon

Concealing dark under eye circles and blemishes is a common beauty request many beauty enthusiasts seek a solution for, and Maybelline's Instant Anti Age Eraser Eye Concealer has garnered high praise for resolving that.

Not only can the concealer be used under the eyes and to cover blemishes, but some may apply all over the face for full coverage foundation, or combine with different shades to highlight and contour their assets.

The soft sponge end not only helps to control application, but blend the product seamlessly into the target area, while also reducing the chances of the formula sticking into creases.

It comes in a variety of shades, from ivory to deep bronze, to suit all skin tones.

Advertisement - Continue Reading Below
10

L'Oreal L'Oreal Paris True Match Liquid Foundation

Prime Day Deal
L'Oreal Paris True Match Liquid Foundation

A foundation is an essential in many people's beauty bags, no matter if you are opting for a natural everyday look or full on glam, and, of course, L'Oreal's True Match is one many flock to.

The True Match foundation has been formulated with skin loving ingredients, including hydrating hyaluronic acid and aloe vera extract, which combine to leave your skin glowing from the inside out, while the colour matching product conceals blemishes and hyperpigmentation for even coverage with a dewy finish.

This foundation promises 24-hours of hydration, is lightweight and breathable on the skin, but also buildable too.

11

MaxFactor MAX FACTOR Facefinity All Day Flawless Foundation

Prime Day Deal
MAX FACTOR Facefinity All Day Flawless Foundation
Now 36% Off
Credit: Amazon

MaxFactor's 3-in-1 Facefinity All Day Flawless Foundation not only functions as full face coverage foundation, but concealer, as well as a primer, while also providing UV protection too, so we actually call it a 4-in-1.

With over 14,000 glowing reviews Facefinity is a must-have for all occasions, seasons, and needs, no matter whether you are opting for a natural beauty look or full face of make-up.

It comes in 50 shades, which is quite impressive, to match an array of skin tones, provides coverage to blur any imperfections and conceal dark circles, brown spots and blemishes, but all while leaving your skin glowing.

12

Revlon Revlon Colorstay Creme Eye Shadow

Prime Day Deal
Revlon Colorstay Creme Eye Shadow
Credit: Amazon

Revlon's Creme Eye Shadow is very similar to Charlotte Tilbury's Eyes to Mesmerise pots, but for a fraction of the price, and even less thanks to Amazon's Spring sale.

The cream formula is super easy to apply, blends seamlessly on the eyelids for a subtle pop of colour, though it is buildable for those who want a bolder look.

The waterproof and longwear eyeshadow can work as an eyeshadow primer to apply other powder or cream shadows on top for a multidimensional look.

What we love is Revlon's attention to detail in the form of the built-in eyeshadow applicator in the lid, which is simply genius and ideal to take this compact pot on the go.

Advertisement - Continue Reading Below
13

NYX NYX Professional Makeup Lip Gloss

Prime Day Deal
NYX Professional Makeup Lip Gloss
Now 18% Off
Credit: Amazon

For years we have had an affinity with NYX's Lip Butter, but for those who like the coverage of NYX Lip Butter, strong pigment, and long lasting effect, but want the option of a gloss as well as matte effect, this is the 2-in-1 you will be head over heels in love with.

One section is a pigmented base coat in the desired colour, while the other end is a clear gloss for a high shine top coat to layer over, though you can of course use one end should you prefer.

This multifunctional creation is compact to carry in a bag, and comes in a variety of colours too.

14

NYX NYX Professional Makeup Micro Brow Pencil

Prime Day Deal
NYX Professional Makeup Micro Brow Pencil
Now 14% Off
Credit: Amazon

With over 38,000 reviews we couldn't not include the Micro Eye Brow Pencil from NYX.

This creation is a hero for those who want to accentuate their brows, fill in any gaps, or enhance the bushiness of the face-framing feature.

The double ended brow product includes the brow pencil, which is super fine to help draw on precise hairs, as well as a spoolie to brush out the brows and create a natural look.

The Micro Brow Pencil comes in a range of shades to match the natural colour of your brows, while also providing budge proof and long lasting brows.

15

Eylure Eylure Fluttery Light No. 117 False Lashes

Prime Day Deal
Eylure Fluttery Light No. 117 False Lashes
Credit: Amazon

When shopping for false eyelashes there is no better brand than Eylure, which we have trusted to give us longer lashes and a natural-looking flutter in an instant.

Usually they can retail anywhere from £6 up, but how does under £1 for this set sound?

Advertisement - Continue Reading Below
16

NYX NYX Professional Makeup Colour Correcting Palette

Prime Day Deal
NYX Professional Makeup Colour Correcting Palette
Now 23% Off
Credit: Amazon

Colour correcting make-up is having a resurgence and works to combat dark circles, pigmentation, as well as disguise blemishes.

This palette includes neutral concealer tones, as well as green, purple and yellow shades, to balance out the purple hues of eye bags.

Some may apply the correcting colour directly on the target area, before applying the peachy tones over the top to camouflage the blemish, while others may blend the colours together to find the perfect skin match.

17

Eyeko Eyeko Lash Alert Mascara

Prime Day Deal
Eyeko Lash Alert Mascara
Credit: Amazon

Eyeko is a firm favourite beauty brand of ours, and in particular the Lash Alert Mascara, which is small but mighty.

We have tried an array of mascaras but Eyeko is one we return to as it lengthens our lashes in one sweep, is compact, easy to use, and the brush covers all lashes, but doesn't smudge onto our eyelid in the process.

The formulation is another talking point as it includes keratin and shea butter, which nourish and condition the eyelashes, but also prevents the formula from clumping my lashes together.

18

St Moriz St Moriz Advanced Tanning Face Mist in Medium

Prime Day Deal
St Moriz Advanced Tanning Face Mist in Medium
Now 33% Off
Credit: Amazon

Fake tan for the face can be difficult to navigate as some may find certain tans cause them to break out in spots, which we have experienced - until we met St Moriz.

There are a selection of fake tans on offer in the Amazon sale from St Moriz, including face drops and the face mist, as well as body tans, and we are torn to pick a favourite between the drops and mist as we rely on both.

If you want an easy to apply, streak free face tan or wish to enhance your glow, no matter if you have tanned your face already or not, the mist is a quick fuss-free solution. Whereas the drops may be the preferred option for a slightly deeper tan than the spray, which lasts longer.

Advertisement - Continue Reading Below
19

Revolution Revolution Beauty London, Ultra Cream Bronzer

Prime Day Deal
Revolution Beauty London, Ultra Cream Bronzer
Now 20% Off
Credit: Amazon

Looking for a compact, easy to use cream blusher or bronzer then Revolution has you covered.

The lightweight formulation is velvet soft on the skin, and buildable too depending on the coverage you are looking for.

Whether you apply with your fingertips, a sponge or brush, is up to you.

20

SCULPTED by Aimee Connolly Tint & Glow Hydrating Moisturising Skin Enhancer from Sculpted by Aimee (Fair Plus 2.5) – 45ml Cruelty-Free Moisturising & Tinted Skin Booster with SPF 30 and Blue Light Protection

Prime Day Deal
Tint & Glow Hydrating Moisturising Skin Enhancer from Sculpted by Aimee (Fair Plus 2.5) – 45ml Cruelty-Free Moisturising & Tinted Skin Booster with SPF 30 and Blue Light Protection
Credit: Amazon

The Sculpted by Aimee Connolly Tint & Glow is a multipurpose product we have come to love, and, in fact, replace our Laura Mercier primer with because it is that good.

This product can work as a primer, tinted moisturiser, or contour and highlight with other shades. You can wear on its own for a "your skin but better" look, or layer with other make-up products on top too for a flawless glam look.

Available in 17 shades, all of which have been formulated with hyaluronic acid and niacinamide to leave your skin hydrated and glowing, while the SPF provides the essential UV protection.

Lettermark
Maisie Bovingdon
Freelance Writer

Maisie Bovingdon is a Freelance Journalist, Copywriter and Content Consultant with over a decade’s worth of experience. She started her journalism career in 2014 after studying English BA at Royal Holloway, followed by a NCTJ post-graduate course in Magazine Journalism.  
Maisie has gone on to work for leading digital publications, including Women’s Health, Men’s Health, Hello!, Marie Claire, Fabulous, The Mail Online, Red, Luxury London, Indy Best, ES Best, Grazia and many more reputable titles.  
Over the years, Maisie has written a multitude of content ranging from product reviews, beauty, health and travel features, and opinion pieces, as well as royal and showbiz news. She is a creative thinker and proficient in SEO, trend forecasting, editing and affiliate marketing. 

Lettermark
Jessica O'Donnell
eCommerce Editor

Jessica O’Donnell is Women’s Health UK’s Ecommerce Editor, specialising in testing the latest and greatest launches in beauty, gym wear, fitness, health and nutrition, as well as finding the best deals during sales events such as Black Friday and Amazon Prime Day. Jessica is passionate about helping women choose products that will help them look and feel their best and looks after some of Women’s Health’s most important guides, including the best mattresses for back pain, the best fitness trackers, and the best bikinis for big busts (she’s got range!). Jessica has been a journalist since 2018, and her work can be found in publications such as ELLE Australia, Harper’s Bazaar Australia and Cosmopolitan UK. When she’s off the clock, Jessica can usually be found either nagging her friends to join her for a long run, bragging about her Oura Ring sleep stats, trying out a new Pilates studio or adding to the ever-growing stack of books on her bedside table. You can keep up with Jessica on Instagram @jessicajeanodonnell 

Advertisement - Continue Reading Below

Beauty

frankie bridge on beauty myths

Frankie Bridge on her biggest beauty myths

sunscreen makeup powder reapply

The right way to reapply sunscreen over makeup

This is an image

This fragrance hack will save you some serious £££

beautiful brown skin

Foncealers are the ultimate base product

Advertisement - Continue Reading Below
Advertisement - Continue Reading Below