Maddy Alford
Fashion Editor
Maddy Alford is the Fashion Editor at Cosmopolitan UK and Women's Health UK, covering fashion content online and in print. Maddy specialises in shopping galleries and first-person reviews of the best fashion buys, from jeans and jewellery to wedding dresses, gymwear, and winter coats. She also writes op-eds on on pop culture, viral fashion moments, travel journalism, fitness, and the LGBTQ+ community's relationship with style. Maddy is also a fashion stylist who has worked on over 100 photoshoots at Hearst, including those starring Raye, Niall Horan, and Lena Dunham. Previously, she has worked in fashion PR and e-commerce, including stints at ELLE US and UK, Net-a-Porter, InStyle, and Time Out New York. Maddy has ten years of experience in the fashion industry in both London and New York City, after graduating with a Bachelor of Arts in Journalism. She is passionate about second-hand shopping, inclusive fashion, running on Regent's Canal, and finding London's cosiest pubs.
10 best women's 2-in-1 running shorts to shop
No camel toe or chafing legs over here
8 of the best weightlifting shoes for women
To help keep you on top form 🏋️
14 best Gymshark leggings we're shopping in the brand's mid-season sale
Starting at just £18
The best swim leggings for water sports, swimming and making a splash
Dive into our selection of water-ready swim leggings
The best gym bags for women: totes, duffels, holdalls, backpacks and more
You'll want to hit the gym just to show them off
14 best grip socks for Pilates, yoga and barre, tested by the WH team
Because the studio is no place to slip up
Your American Wild West adventure awaits in Colorado
Head to the Rockies for canyon hikes, hot springs, history, and nightlife
14 winter running leggings to keep you toasty during chilly cardio
Stay warm this season with our top picks of budget to boujie styles
Gymshark's Cyber Monday sale with up to 70% until Friday - with deals starting from £10
Luckily the activewear giant has extended its Cyber Monday sale until the 1st of December
'I completed the F45 challenge, and these are my honest results'
One editor got moving again with the six-week Challenge.
21 Best women's gymwear brands to be sporting in 2024
Fashion gymwear to have you ready for anything
15 best skorts to shop this summer, for every activity under the sun
Cute and comfy? Sign us up.
21 best sports bras for running: Protect your breasts and shop now
No bounce here! Just top-rated running kit
16 of the best British activewear brands to know
Right this way for your new favourite leggings 🏋️♀️
Best plus size gymwear to shop now
The best new buys (and some total bargains) 🙌
21 best sustainable swimwear brands to shop this summer
Stylish *and* planet-friendly 🌎 😍
Best maternity swimwear to shop: 16 editor's picks
Starting from just £16.99
15 Best Cycling Leggings to Keep You Comfy Through Any Weather
Including the comfiest padded styles
16 Best seamless gym leggings for less chafe, more comfort
Get that second-skin feel
30 buys under £30 - affordable sportswear deals to shop now
Our gym wear picks to keep that bank balance healthy
32 Best Padded and Non-Padded Cycling Shorts For Biking, Running and Training
All-rounder bike shorts and sporty padded cycling shorts for every journey
Kayla Itsines x P.E Nation Drop 2 is finally here
And we're making a beeline for those shorts...
13 Best thermal leggings for winter: shop now from £14.99
Warm and cosy
19 Best Ski Jackets For This Winter: From Budget-Friendly to Boujie
#1 is ahhhmazing ❄️
This viral TikTok BBL jacket claims to give you all-natural curves
The hashtag has over 6.5 million views...
Dua Lipa’s ab-baring Barbiecore outfit is what dreams are made of
Boxing ring chic 🥊
11 best Nike leggings for every type of workout: Shop now from £26
Your full guide