What is Go Viral?

23 September 2021
Departmental update
Reading time:

GO VIRAL! helps protect you against COVID-19 misinformation. You’ll learn about some of the most common ways false and misleading information about the virus are spread. Understanding these tricks allows you to resist them the next time you come across them online. Scientists who worked with us on the development of GO VIRAL! found that playing the game significantly improves people’s ability to spot misinformation about COVID-19.

Spread the word – fight the spread of misinformation by challenging your friends and family to GO VIRAL!

You can find the most common myths about COVID-19 debunked HERE.

Who should play this game?

The recommended age for GO VIRAL! is 15+. Although the game has received a PEGI-age rating of 3 (i.e., the game has been deemed suitable for persons age 3 and up), the game does include some themes that may be interpreted as sensitive, especially to people under the age of 15. If you are unsure, always ask for parental consent.

Who is behind Go Viral!?

This game is the product of a collaboration between the social decision-making laboratory at the University of Cambridge, the UK Cabinet Office and the World Health Organization.

Discover more

The following are helpful tools and websites to help you better understand how to spot misinformation

More about the Covid-19 Vaccines

Mythbusters

How to report misinformation

Let’s flatten the infodemic curve

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Data protection and fair use

Identifying information or other data from individual players is not collected. However, we do track how many people have played the game and visited the website, entirely anonymously, using Google Analytics (which uses cookies).

GO VIRAL! contains references to pop culture and makes use of images that may contain copyrighted material. As these images have been significantly altered for a limited and transformative purpose, they fall under fair use. Specifically, the original work has been transformed by adding new expression or meaning to the original copyrighted image. More information about fair use and memes can be found HERE and HERE. In addition, the European Parliament has stated that “… memes or GIFs can be shared freely”, and its copyright directive specifically exempts memes from being subject to copyright claims in the European Union.

The game does not feature content that is likely to be perceived as graphically shocking. While it does contain some references to real-world events, its scenarios are entirely fictional. An effort has been made to make the game as inclusive as possible, and it can be enjoyed by players from all backgrounds.

Privacy policy

For our privacy policy, please click HERE.