WCVB and the Greater Boston Food Bank Partner Again for Annual DAY OF GIVING on Wednesday, September 20th
BOSTON, MA – Monday, September 18, 2023 – September marks Hunger Action Month, and WCVB Channel 5 is once again joining with The Greater Boston Food Bank to raise much needed funds in the fight against food insecurity by televising a special day-long DAY OF GIVING fundraiser on Wednesday, September 20th.
WCVB’s DAY OF GIVING will feature live cut-ins by NewsCenter 5 anchors and reporters throughout the day during regularly scheduled programming, as they explore various topics related to food insecurity and the hunger crisis in Massachusetts.
“As the hunger crisis here in Massachusetts continues to escalate with no end in sight, The Greater Boston Food Bank is a beacon of help and hope in this time of great need for so many of our neighbors,” said Kyle I. Grimes, WCVB President and General Manager. “We are extremely proud to partner with the GBFB on another Day of Giving and to use our platform to amplify their call for help for the most vulnerable in our community who are struggling with food insecurity.”
“The hunger crisis in our region is alarming. Our neighbors are in financial distress, grappling with the high cost of living and reaching out to our food distribution partners in record numbers for help with groceries to meet their basic household needs,” said Catherine D’Amato, President and CEO of The Greater Boston Food Bank. “WCVB, for the fifth consecutive year, is doing their part during Hunger Action Month by generously dedicating this Day of Giving to help us raise much-needed funds so that we can purchase and distribute more food to keep up with the historic level of need that we are seeing here in Eastern Massachusetts.”
According to GBFB research, one in three people are experiencing food insecurity here in our community, with nearly 70% living in Eastern Massachusetts. Due to the current high cost of living, many of our neighbors are having to make tough decisions between buying food or paying for housing, healthcare, or transportation. Together, we can feed our community. Together we can end hunger here.
HOW TO GIVE
Throughout the day, starting in the EyeOpener at 4AM and ending at 8PM after Chronicle, viewers will be able to make a donation by calling 781-433-4009, Texting HUNGER to 20222, or visiting wcvb.com/GBFB. Every donation, no matter how big or how small, will help GBFB feed Eastern Massachusetts.
About The Greater Boston Food Bank
The Greater Boston Food Bank (GBFB) is the largest hunger-relief organization in New England and among the largest food banks in the country. As the food bank for Eastern Massachusetts, GBFB is feeding people in 190 towns across the region, distributing the equivalent of nearly 90 million meals through a network of 600 dedicated food distribution partners and programs. A member of the national Feeding America network, GBFB’s mission is to end hunger here. The organization remains committed to the belief that access to healthy food is a human right regardless of an individual’s circumstances. Through policy, partnerships, and providing free, nutritious, and culturally responsive food, GBFB is committed to addressing the root causes of food insecurity while promoting racial, gender and economic equity in food access. For more information and to help us help others, visit us at GBFB.org, follow us on Facebook, Twitter (@gr8bosfoodbank) and Instagram, or call us at 617-427-5200.
About WCVB Channel 5
WCVB is Boston’s broadcast/digital media leader, providing news, weather, sports, community service and entertainment on multiple platforms including WCVB Channel 5, wcvb.com, WCVB mobile and MeTV Boston. Founded by community leaders in 1972, WCVB is committed to its mission to serve the region with quality local content. In addition to 47 hours of NewsCenter 5 coverage each week, original offerings include Chronicle, the nation’s longest running local news magazine; CityLine, a weekly urban magazine program; and On The Record, a weekly political roundtable. WCVB, Boston’s ABC affiliate station, is owned by Hearst Television, a wholly owned subsidiary of Hearst, a leading media company whose global holdings include 35 television stations and two radio stations. Follow us on Facebook (wcvb5) and Twitter (@wcvb).
About Hearst Television
Hearst Television owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content over more than 120 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Its Hearst Media Production Group unit produces original programming across linear and streaming platforms for domestic and international distribution. Its Very Local app, free to download on household OTT devices and available across popular streaming services, offers 24/7 access to local news, weather and an array of local and regional programming. Hearst Television is recognized as one of the industry's premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.