5 for Good: Hilliard's Chocolates celebrates 100 years, raises funds to support Alzheimer's Association
Sales of Sweet Memories chocolate assortment benefit Alzheimer's Association in honor of family member
Sales of Sweet Memories chocolate assortment benefit Alzheimer's Association in honor of family member
Sales of Sweet Memories chocolate assortment benefit Alzheimer's Association in honor of family member
At Hilliard’s Chocolates in North Easton, Massachusetts, candy makers have been taking special care handcrafting every mouthwatering morsel since 1924.
Maegen Dec is the fourth generation of her family to be running the business.
"My sister and I took over in 2021 when my parents retired,” Dec said. “We're just happy to have the honor of carrying on our family legacy."
To celebrate Hilliard's centennial, the sisters are honoring a specific family member, their father.
"My dad, he was diagnosed with Alzheimer's in 2019, and we thought to commemorate our hundred years and in honor of my dad, we could partnership with the Alzheimer's Association," she said.
They're raising money for the Alzheimer's Association with sales of Hilliard’s new Sweet Memories Tin chocolate assortment.
Coincidentally, as that fundraising effort is underway, so is an effort to educate and connect families impacted by Alzheimer's disease.
Katie Brandt is the director of caregiver support in the Frontotemporal Disorders Unit at Massachusetts General Hospital.
"In Massachusetts, they estimate there's around 135,000 individuals living with a diagnosis of Alzheimer's disease,” Brandt said. “One of the biggest risk factors for developing Alzheimer's disease is age, and so, as our population grows and people continue to live longer … we have to think about what are the steps we can take to protect our brains, keep them strong and resilient against these diseases."
Brandt is among a panel of experts taking part in Educating America, a conference coming to Boston June 12 put on by the Alzheimer's Foundation of America.
"Caregivers (and) family members of loved ones living with a diagnosis can register for free, and they can come and get accurate information to help them better understand the disease strategies and tools for care planning and the opportunity to make connections with other local caregivers and families," Brandt said.
Dec said connections made through the Alzheimer's Association helped her mother after her father's diagnosis.
"She had a support group that she would go to weekly,” Dec said. “She also was able to bring my dad and they give him support at the same time."
"Oftentimes, after families receive a diagnosis, they might think, ‘Oh, it's just all terrible,’” Brandt said. “But really, you can make new memories of joy and live with purpose even after a diagnosis."