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About
VOGUE TAIWAN
Magazine
VOGUE.COM
18y - 24y
25y - 34y
35y - 44y
Social
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YouTube Video IP
DEAR EDITOR
VOGUE QUIZ
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IN THE BAG
GETTING READY WITH
SHOPPING WITH
STREET STYLE
LIFE IN LOOKS
PLAYLIST OF MY LIFE
Social Video IP
Ad Rates
VOGUE TAIWAN
廣告類型 DIGITAL COMMERCIAL OVERVIEW
DISPLAY ADS
VIDEO ADS
BRANDED CONTENT
SOCIAL
數位廣告 五大亮點 HIGHLIGHTS
多媒互動High Impact Modules
頁面獨家Page Exclusive Ads
原生廣告Native Ads
精準分眾Audience Segmentation
影音串流Video Advertising
版位邏輯 THE LOGIC
All Site Takeover
All ad units on Vogue.com.tw to be taken by one advertiser.
Homepage Takeover
This 1+1 method is a high value branding deal in which all ad units on the homepage & at least 1 category are from one advertiser to generate more impression & clicks.
Category Sponsorship
Category ads, including both category homepage & articles ad units, are sponsored by one advertiser.**
ROS Page Takeover
Single article page filled by ads from one advertiser. ***
Run-of-Site (ROS)
On CPM basis, in which ads are randomly distributed across viewable & measurable impressions.
* 新網站採用響應式頁面，廣告投放將不再有載具之分。 ** 5 個頻道頁包含：Beauty, Fashion, Entertainment, Lifestyle, and Luxury。 *** ROS Page Takeover 單日可受理至多 4 位廣告主。 **** 廣告主可額外付費(20%)使 ROS 輪替版位之精準分眾功能。 ***** Premium Position booking note : 訂版取消或異動須於上線前 75 天通知，未達通知時間無法上刊，需支付全額費用。
包版版位 TAKEOVER & CATEGORY SPONSORSHIP
| Channel | Period |
|
Est. Imps | CPM ($NTD) | |||||
|---|---|---|---|---|---|---|---|---|---|
| All Site Takeover | 1 Day | $580,000 | $667,000 | 1,037,000 | $559 | ||||
| 3 Day | $1,653,000 | $1,900,950 | 3,111,000 | $531 | |||||
| Homepage Takeover | 1 Day | $25,000 | $28,750 | 3,400 | $7,353 | ||||
| 3 Day | $71,250 | $81,938 | 10,200 | $6,895 | |||||
| Beauty Sponsorship | 1 Day | $180,000 | $207,000 | 284,400 | $633 | ||||
| 3 Day | $513,000 | $589,950 | 853,200 | $601 | |||||
| Fashion Sponsorship | 2 Day | $210,000 | $241,500 | 523,300 | $401 | ||||
| 6 Day | $598,500 | $688,275 | 1,569,900 | $381 | |||||
| Entertainment Sponsorship | 1 Day | $105,000 | $120,750 | 261,600 | $401 | ||||
| 3 Day | $299,250 | $344,138 | 784,800 | $381 | |||||
| Lifestyle Sponsorship | 1 Day | $80,000 | $92,000 | 205,800 | $389 | ||||
| 3 Day | $228,000 | $262,200 | 617,400 | $369 | |||||
| Luxury Sponsorship | 1 Day | $25,000 | $28,750 | 20,600 | $1,214 | ||||
| 3 Day | $71,250 | $81,938 | 61,800 | $1,153 | |||||
| Effective Date: Jan 1st, 2023 | |||||||||
* 旺季期間為每年 3 月、9 月至 12 月。 ** 以上報價不含稅。High Impact Format 廣告及 Vogue 代製廣告將收取額外費用。 *** Premium Position booking note : 訂版取消或異動須於上線前 75 天通知，未達通知時間無法上刊，需支付全額費用。
包版版位 DISPLAY + VIDEO
| Channel | Period | Price ($NTD) | Est. Imps | CPM ($NTD) | |
|---|---|---|---|---|---|
| All Site Takeover | 1 Day | $640,405 | 1,145,000 | $559 | |
| 3 Day | $1,825,154 | 3,435,000 | $531 | ||
| Beauty Sponsorship | 1 Day | $198,800 | 314,400 | $633 | |
| 3 Day | $566,580 | 942,300 | $601 | ||
| Fashion Sponsorship | 2 Day | $231,914 | 577,900 | $401 | |
| 6 Day | $660,955 | 1,733,700 | $381 | ||
| Entertainment Sponsorship | 1 Day | $115,957 | 288,900 | $381 | |
| 3 Day | $330,477 | 866,700 | $381 | ||
| Lifestyle Sponsorship | 1 Day | $88,360 | 227,200 | $389 | |
| 3 Day | $251,826 | 681,600 | $369 | ||
| Luxury Sponsorship | 1 Day | $27,622 | 22,700 | $1,217 | |
| 3 Day | $78,723 | 68,100 | $1,156 | ||
| Effective Date: Jan 1st, 2023 | |||||
* 旺季期間為每年 3 月、9 月至 12 月。 ** 以上報價不含稅。High Impact Format 廣告及 Vogue 代製廣告將收取額外費用。 *** 廣告版位示意 **** Premium Position booking note : 訂版取消或異動須於上線前 75 天通知，未達通知時間無法上刊，需支付全額費用。
輪播版位 RUN OF SITE
| Position |
|
Note | ||||||
|---|---|---|---|---|---|---|---|---|
| Page Takeover | $464 | $534 | Minimum spend per day: $120K. | |||||
| Standard Banner | Square | $400 | $460 | Minimum spend per order: $120K. Continuous 3-day and over 5% off. Continuous 7-day and over 10% off. |
||||
| Hero (M) | $400 | $460 | ||||||
| MPU | $150 | $173 | ||||||
| Double Sky | $200 | $230 | ||||||
| Leaderboard | $100 | $115 | ||||||
| Billboard | $200 | $230 | ||||||
| High-impact Format | Interscroller | $360 | $360 | |||||
| Wallpaper | $400 | $460 | ||||||
| Canvas Video | $687 | $790 | ||||||
| Native Ad | $300 | Must be tied up with Advertorial Content Package Period: 2 weeks from start date |
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* 輪播廣告版位皆有基本投放門檻限制。 ** 旺季期間為每年 3 月、9 月至 12 月。 *** 以上報價不含稅。High-impact Format 廣告及 Vogue 代製廣告將收取額外費用。 **** 在新的 Verso 系統中，廣告會在所有的廣告版位中自動輪播，無法針對展示位置提供特殊指定。 ***** Premium Position booking note : 訂版取消或異動須於上線前 75 天通知，未達通知時間無法上刊，需支付全額費用。
廣告格式 ROS FORMATS & SIZES
| Banner Type | Format | Size | Mobile | Desktop | Tablet |
|---|---|---|---|---|---|
| Standard | Square | Edge to Edge (1:1) | V | ||
| Hero (M) | 320x100 | V | |||
| MPU | 300x250 | V | V | ||
| Double Sky | 300x600 | V | V | ||
| Leaderboard | 728x90 | V | V | ||
| Billboard | 970x250 | V | |||
| High-impact Format | Interscroller | Full Screen Responsive Ad (9:16) | V | ||
| Wallpaper | 1280x720 | V | |||
| Canvas Video | Edge to Edge | V | V | V | |
| Native Ad | Native Ad | - | V | V | V |
* 廣告規範
廣告版位示意 ROS BANNER DEMO (STANDARD)
Hero (M)
Square
Billboard / Leaderboard / Native Ad
MPU / Double Sky
廣告版位示意 ROS BANNER DEMO (HIGH IMPACT FORMAT)
Interscroller
Canvas Video
Wallpaper
精準分眾 SPIRE GLOBAL OFFERING
FASHION FORWARD WOMEN
FASHION FORWARD MAN
EARLY ADOPTERS
LUXURY ENTHUSIASTS
INTERIOR DESIGN SEEKERS
LUXURY TRAVELERS
ARTS & CULTURE FANS
BEAUTY & WELLBEING ENTHUSIASTS
JEWELRY & WATCH ENTHUSIASTS
WEDDING PLANNERS
FOODIES
SPIRE Global 是康泰納仕集團的第一方受眾數據精準投放平台，整合網站瀏覽行為興趣偏好、紙本雜誌訂閱、社群及電商資料，為廣告主鎖定高價值讀者，開創潛在商機。
SPIRE Global 的優勢：
- 快速的受眾應用：提供可立即使用的 11 組精準分眾，滿足絕大部分的應用場景
- 客製化受眾服務：提供客製受眾服務，針對廣告主的品牌及活動目標提供細緻的應用
- 跨渠道接觸受眾：第一方數據投放可應用至站內 Display & Video 廣告及社交廣告平台
- 全球性架構及洞察：SPIRE 整合康泰納仕全球市場，服務國際廣告投放需求
影音頻道廣告 YOUTUBE
Bumpers
不可略過 6 秒影片，高觀看完成率
Non-skippable
15 秒不可略過影片，觀看最佳效率化
Skippable
5 秒後可略過影片，最大化觸及用戶
- 提前預定曝光流量，做品牌強勢擴散
- 指定廣告出現位置（ 如：Pre-roll 首個廣告版位 ）
| Position | CPM ($NTD) |
|---|---|
| Bumpers | $200 |
| Skippable | $250 |
| Non-Skippable | $350 |
| Targeting Upcharge per Layer | + $50 |
*以上報價不含稅。 ** 點此了解相關廣告規格，更多資訊請見此連結 *** 發佈於 Vogue Taiwan YouTube，需要 NT$60k 的廣告預算。**** CPM 每季因應旺季調整。***** 以 Vogue 、 GQ 兩刊頻道共同購買為主，指定單一頻道購買視為 Targeting 加價條件。 ****** Premium Position booking note : 訂版取消或異動須於上線前 75 天通知，未達通知時間無法上刊，需支付全額費用。
串流影音廣告 O&O INSTREAM
instream - Desktop
instream - Mobile
Player AI 自動播放與報導相關或康泰納仕集團自製影音內容，品牌廣告以串流影音形式出現，讓網友體驗沈浸式閱讀樂趣。
| Ad placement | Ad spec | CPM ($NTD) | |
|---|---|---|---|
| By Impression | Skippable Ad | 5s (Max 30s suggested) |
$218 |
| Non-Skippable Ad | 6s | $200 | |
| Non-Skippable Ad | 15s | $350 | |
| Non-Skippable Ad | 30s | $400 | |
| 100% SOV | Sponsorship | 5s skippable 6s, 15s, 30s non-skippable |
$530 |
*Ad placement includes skippable and non-skippable, ranging from 5s to 30s. ** An additional 30% charge will be applied for audience targeting. *** CPM 每季因應旺季調整。 **** Premium Position booking note : 訂版取消或異動須於上線前 75 天通知，未達通知時間無法上刊，需支付全額費用。
內容合作 ADVERTORIAL CONTENT
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| Content | 圖文報導 *1 Facebook *1 |
活動網站 *1 Facebook *1 |
圖文報導 *1 開箱影音 * 1 Facebook *1 |
圖文報導 *1 特製影音 * 1 Facebook *1 YouTube *1 |
|---|---|---|---|---|
| Note | * 廣告主需提供包括圖素等完整新聞資料 * 報價不包含製作費以及 Facebook 投放預算 * 報價皆為未稅 |
* 報價包含有限的製作費， 但不含 Facebook 投放預算 * 報價皆為未稅 |
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動態廣編 Interactive Native Articles
動態廣編是數位廣編的內容升級服務，提供多樣且豐富的互動創意模組，結合 Conde Nast 故事編輯力，打造高沈浸感的閱讀互動體驗，內容行銷再進化！
Key Features
- 多種互動創意模組可立即套用
- 靈活的模組設計滿足客製化需求
- 編輯風格維持 Condé Nast 一致調性
- UI 優化於所有裝置介面完美呈現
Proven Performance
- 提升 +16% 文章停留時間
- 提升 +17% 文章閱讀長度
動態廣編 Interactive Native Articles
How It Works
選擇版型及創意立即套用，或是完全客製化，並嵌入至一般廣編文章中
選擇版型立即套用
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SHOPPABLE GALLERY -
SPECS + FEATURES -
CLICK TO FLIP
推廣期間：即日起 ~ 2023年12月止
- Interactive Native Article 動態廣編 *1
- Facebook *1
- 原生廣告 *1 (10K impression guaranteed)
價格含動態廣編模組製作 (推廣期間 simple/ medium/ complex 製作皆以 simple tier 收費) 並搭配原生廣告
數位社群 SOCIAL MEDIA
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| Platform | Line | |
|---|---|---|
| Content | Post Stories Single-row Grid (3 consecutive posts) Reels |
3 Day Rich Menu with Package lnteractive Module (by case) |
平面價目 PRINT RATES
| Position / Frequency | X1 ($NTD) | X12 ($NTD) |
|---|---|---|
| Gate Fold | $640,952 | $640,952 |
| First Double Spread (1st Fashion brand) | $300,000 | $280,000 |
| Second Double Spread (1st Beauty brand) | $290,000 | $270,000 |
| 3rd Double Spread (2nd Fashion brand) | $280,000 | $250,000 |
| 4th Double Spread (2nd Beauty brand) | $270,000 | $250,000 |
| 5th Double Spread (3rd Fashion brand) | $260,000 | $240,000 |
| 6th Double Spread (3rd Beauty brand) | $250,000 | $230,000 |
| 7th Double Spread (4th Fashion brand) | $240,000 | $220,000 |
| 8th Double Spread (4th Beauty brand) | $230,000 | $210,000 |
| 9th Double Spread (5th Fashion brand) | $220,000 | $208,000 |
| 10th Double Spread (5th Beauty brand) | $220,000 | $208,000 |
| Double Page Spread before Table of Contents | $220,000 | $208,000 |
| Single Page facing Table of Contents | $117,000 | $90,000 |
| Double Spread in TOC | $225,000 | $205,700 |
| Single Page facing Masthead | $115,000 | $88,000 |
| Double Spread between Masthead | $223,300 | $212,300 |
| Double Spread between Editor's Note | $225,000 | $176,000 |
| Single Page facing On the Cover | $115,000 | $86,000 |
| Single Page facing Edits | $115,000 | $88,000 |
| Single Page facing Mode Trends/Mode Profile/Mode Feature | $115,000 | $88,000 |
| Double Spread between Mode Trends/Mode Profile/Mode Feature | $220,880 | $168,000 |
| Single Page facing In vogue/Miss Vogue/Special Report | $110,500 | $84,000 |
| Double Spread between In vogue/Miss Vogue/Special Report | $220,880 | $168,000 |
| Single Page facing Beauty & Wellness Section | $83,000 | $59,000 |
| Double Spread in Beauty & Wellness Section | $157,300 | $118,000 |
| Single Page facing Culture Profile/Culture Feature | $90,900 | $69,000 |
| Double Spread between Culture Profile/Culture Feature | $170,000 | $138,000 |
| Single Page facing Luxury | $90,900 | $65,000 |
| Double Spread in Luxury | $166,000 | $130,000 |
| Single Page facing facing Living | $73,000 | $57,000 |
| Double Spread in Living | $148,000 | $114,000 |
| Single Page R.O.P | $73,000 | $57,000 |
| Double Spread R.O.P | $148,000 | $114,000 |
| Horoscope | $80,000 | $65,000 |
| Last Look | $80,000 | $65,000 |
| Inside Back Cover Single Page | $80,000 | $65,000 |
| Back Cover | $252,381 | $252,381 |
* 雜誌尺寸：21.0cm * 28.5cm。 ** 此報價包含紙本雜誌以及平板裝置的露出，但不含稅、內容合作以及製作等費用。 *** Premium Position booking note : Gate Fold , Back Cover, 1st DPS 取消訂版須於上刊月份 6 個月前告知，其他特版則 3 個月前可接受異動，未達通知時間無法上刊，需支付全額費用。
Contacts
CHIEF REVENUE OFFICER
May Chou
SR. ACCOUNT SERVICE MANAGER
Angie Tang
ASSOCIATE ACCOUNT SERVICE MANAGER
Mavis Ci
ACCOUNT SERVICE EXECUTIVE
Kristy Chen
ACCOUNT SERVICE ASSOCIATE DIRECTOR
Angel Chang | Jerry Jao
ACCOUNT SERVICE MANAGER
Karen Lin | Andrew Chen
ACCOUNT SERVICE SUPERVISOR
Carina Liao
For any inquiries or questions, please contact us at advertising@condenast.com.tw or (02)2739-6894.