Digital Ad Specs

• Image - [ JPG/PNG/GIF ]
  • 420 x 420px (for @1x) < 200kbrequired
  • 840 x 840px (for @2x) < 200kboptional
• HTML5
  • [ ZIP ] - 420 x 420px < 200kb
  • HTML5 Guidelines
  • Video Ads are not supported
  • Annimation - 3 loops max and/or 30 seconds
  • Expansion allowed: no
• Video
  • Video - [ MP4 ] 420 x 420px < 1.5mb (15s max.) 2.2mb (30s max.)
  • Backup Image - [ JPG ] 420 x 420px < 200kb
  • Autoplay on mobile devices is not supported on older devices
  • Sound must be user-initiated
  • Video duration - recommended: 15s, max: 30s
  • Infinite loop
  • Expansion allowed: no
• Single impression pixel accepted: yes
• Click tracker accepted: yes
• Secondary pixels supported: no

• Initial File load: 200kb (mobile: 40kb) with a maximum load of 15 files
• Host-initiated sub-load: 1mb (mobile: 300kb)
• Video User-initiated load: 1.5mb (15s max.) 2.2mb (30s max.)

• Pixels accepted for impression and viewability tracking
• Condé Nast does not allow the use of data collection pixels
• Blocking tags and retargeting/ remarketing cookies are not accepted across the Condé Nast portfolio
• Ad safety monitoring requirements must be declared at time of booking
• Tags must be live throughout the duration of the campaign
• Frequency capping should be discussed at time of booking

• Image - [ JPG/PNG/GIF ]
  • 320 x 100px (for @1x) < 200kbrequired
  • 640 x 200px (for @2x) < 200kboptional
• HTML5
  • [ ZIP ] - 320 x 100px < 200kb
  • HTML5 Guidelines
  • Video Ads are not supported
  • Annimation - 3 loops max and/or 30 seconds
  • Expansion allowed: no
• Video
  • Video - [ MP4 ] 320 x 100px < 1.5mb (15s max.) 2.2mb (30s max.)
  • Backup Image - [ JPG ] 320 x 100px < 200kb
  • Autoplay on mobile devices is not supported on older devices
  • Sound must be user-initiated
  • Video duration - recommended: 15s, max: 30s
  • Infinite loop
  • Expansion allowed: no
• Single impression pixel accepted: yes
• Click tracker accepted: yes
• Secondary pixels supported: no

• Initial File load: 200kb (mobile: 40kb) with a maximum load of 15 files
• Host-initiated sub-load: 1mb (mobile: 300kb)
• Video User-initiated load: 1.5mb (15s max.) 2.2mb (30s max.)

• Pixels accepted for impression and viewability tracking
• Condé Nast does not allow the use of data collection pixels
• Blocking tags and retargeting/ remarketing cookies are not accepted across the Condé Nast portfolio
• Ad safety monitoring requirements must be declared at time of booking
• Tags must be live throughout the duration of the campaign
• Frequency capping should be discussed at time of booking

• Image - [ JPG/PNG/GIF ]
  • 300 x 250px (for @1x) < 200kbrequired
  • 600 x 500px (for @2x) < 200kboptional
• HTML5
  • [ ZIP ] - 300 x 250px < 200kb
  • HTML5 Guidelines
  • Video Ads are not supported
  • Annimation - 3 loops max and/or 30 seconds
  • Expansion allowed: no
• Video
  • Video - [ MP4 ] 300 x 250px < 1.5mb (15s max.) 2.2mb (30s max.)
  • Backup Image - [ JPG ] 300 x 250px < 200kb
  • Autoplay on mobile devices is not supported on older devices
  • Sound must be user-initiated
  • Video duration - recommended: 15s, max: 30s
  • Infinite loop
  • Expansion allowed: no
• Single impression pixel accepted: yes
• Click tracker accepted: yes
• Secondary pixels supported: no

• Initial File load: 200kb (mobile: 40kb) with a maximum load of 15 files
• Host-initiated sub-load: 1mb (mobile: 300kb)
• Video User-initiated load: 1.5mb (15s max.) 2.2mb (30s max.)

• Pixels accepted for impression and viewability tracking
• Condé Nast does not allow the use of data collection pixels
• Blocking tags and retargeting/ remarketing cookies are not accepted across the Condé Nast portfolio
• Ad safety monitoring requirements must be declared at time of booking
• Tags must be live throughout the duration of the campaign
• Frequency capping should be discussed at time of booking

• Image - [ JPG/PNG/GIF ]
  • 300 x 600px (for @1x) < 200kbrequired
  • 600 x 1200px (for @2x) < 200kboptional
• HTML5
  • [ ZIP ] - 300 x 600px < 200kb
  • HTML5 Guidelines
  • Video Ads are not supported
  • Annimation - 3 loops max and/or 30 seconds
  • Expansion allowed: no
• Video
  • Video - [ MP4 ] 300 x 600px < 1.5mb (15s max.) 2.2mb (30s max.)
  • Backup Image - [ JPG ] 300 x 600px < 200kb
  • Autoplay on mobile devices is not supported on older devices
  • Sound must be user-initiated
  • Video duration - recommended: 15s, max: 30s
  • Infinite loop
  • Expansion allowed: no
• Single impression pixel accepted: yes
• Click tracker accepted: yes
• Secondary pixels supported: no

• Initial File load: 200kb (mobile: 40kb) with a maximum load of 15 files
• Host-initiated sub-load: 1mb (mobile: 300kb)
• Video User-initiated load: 1.5mb (15s max.) 2.2mb (30s max.)

• Pixels accepted for impression and viewability tracking
• Condé Nast does not allow the use of data collection pixels
• Blocking tags and retargeting/ remarketing cookies are not accepted across the Condé Nast portfolio
• Ad safety monitoring requirements must be declared at time of booking
• Tags must be live throughout the duration of the campaign
• Frequency capping should be discussed at time of booking

• Image - [ JPG/PNG/GIF ]
  • 728 x 90px (for @1x) < 200kbrequired
  • 1456 x 180px (for @2x) < 200kboptional
• HTML5
  • [ ZIP ] - 728 x 90px < 200kb
  • HTML5 Guidelines
  • Video Ads are not supported
  • Annimation - 3 loops max and/or 30 seconds
  • Expansion allowed: no
• Video
  • Video - [ MP4 ] 728 x 90px < 1.5mb (15s max.) 2.2mb (30s max.)
  • Video - Backup Image - [ JPG ] 728 x 90px < 200kb
  • Autoplay on mobile devices is not supported on older devices
  • Sound must be user-initiated
  • Video duration - recommended: 15s, max: 30s
  • Infinite loop
  • Expansion allowed: no
• Single impression pixel accepted: yes
• Click tracker accepted: yes
• Secondary pixels supported: no

• Initial File load: 200kb (mobile: 40kb) with a maximum load of 15 files
• Host-initiated sub-load: 1mb (mobile: 300kb)
• Video User-initiated load: 1.5mb (15s max.) 2.2mb (30s max.)

• Pixels accepted for impression and viewability tracking
• Condé Nast does not allow the use of data collection pixels
• Blocking tags and retargeting/ remarketing cookies are not accepted across the Condé Nast portfolio
• Ad safety monitoring requirements must be declared at time of booking
• Tags must be live throughout the duration of the campaign
• Frequency capping should be discussed at time of booking

• Image - [ JPG/PNG/GIF ]
  • 970 x 250px < 200kb
• HTML5
  • [ ZIP ] - 970 x 250px < 200kb
  • HTML5 Guidelines
  • Video Ads are not supported
  • Annimation - 3 loops max and/or 30 seconds
  • Expansion allowed: no
• Video
  • Video - [ MP4 ] 970 x 250px < 1.5mb (15s max.) 2.2mb (30s max.)
  • Backup Image - [ JPG ] 970 x 250px < 200kb
  • Autoplay on mobile devices is not supported on older devices
  • Sound must be user-initiated
  • Video duration - recommended: 15s, max: 30s
  • Infinite loop
  • Expansion allowed: no
• Single impression pixel accepted: yes
• Click tracker accepted: yes
• Secondary pixels supported: no

• Initial File load: 200kb (mobile: 40kb) with a maximum load of 15 files
• Host-initiated sub-load: 1mb (mobile: 300kb)
• Video User-initiated load: 1.5mb (15s max.) 2.2mb (30s max.)

• Pixels accepted for impression and viewability tracking
• Condé Nast does not allow the use of data collection pixels
• Blocking tags and retargeting/ remarketing cookies are not accepted across the Condé Nast portfolio
• Ad safety monitoring requirements must be declared at time of booking
• Tags must be live throughout the duration of the campaign
• Frequency capping should be discussed at time of booking

• Image
  • Image - [ JPG/PNG ] - 768 x 1230px Safe area 640 x 880px < 200kb
  • Download Template
• Video
  • Video - [ MP4 ] -768 x 1230px Safe area 640 x 880px < 60mb (15s max.) < 60mb (30s max.)
  • Autoplay on mobile devices is not supported on older devices
  • Sound must be user-initiated
  • Video duration - recommended: 15s, max: 30s
  • Infinite loop
  • Expansion allowed: no
  • Download Template
• Video+Slider
  • Background image - [ JPG/PNG ] - 768 x 1230px Safe area 640 x 880px < 200kb
  • Slider image - [ JPG/PNG ] - 640 x 320px < 150kb
  • Video - [ MP4 ] 1280 x 720 < 60mb (15s max.) <60mb (30s max.)
  • Autoplay on mobile devices is not supported on older devices
  • Sound must be user-initiated
  • Video duration - recommended: 15s, max: 30s
  • Infinite loop
  • Expansion allowed: no
  • Download Template
• Single impression pixel accepted: yes
• Click tracker accepted: yes
• Secondary pixels supported: no

• Pixels accepted for impression and viewability tracking
• Condé Nast does not allow the use of data collection pixels
• Blocking tags and retargeting/ remarketing cookies are not accepted across the Condé Nast portfolio
• Ad safety monitoring requirements must be declared at time of booking
• Tags must be live throughout the duration of the campaign
• Frequency capping should be discussed at time of booking

• Video
  • Desktop - [ MP4 ] - 1920 x 1080 < 60mb
  • Mobile - [ MP4 ] - 420 x 420px < 2.2mb
  • Autoplay on mobile devices is not supported on older devices
  • Sound must be user-initiated
  • Video duration - recommended: 15s, max: 30s
  • Infinite loop
  • Expansion allowed: no
• Single impression pixel accepted: yes
• Click tracker accepted: yes
• Secondary pixels supported: no

• Pixels accepted for impression and viewability tracking
• Condé Nast does not allow the use of data collection pixels
• Blocking tags and retargeting/ remarketing cookies are not accepted across the Condé Nast portfolio
• Ad safety monitoring requirements must be declared at time of booking
• Tags must be live throughout the duration of the campaign
• Frequency capping should be discussed at time of booking

• Image [ JPG/PNG ]
  • 1280 x 720px < 200kb
• Single impression pixel accepted: yes
• Click tracker accepted: yes
• Secondary pixels supported: no

• Initial File load: 200kb (mobile: 40kb) with a maximum load of 15 files
• Host-initiated sub-load: 1mb (mobile: 300kb)
• Video User-initiated load: 1.5mb (15s max.) 2.2mb (30s max.)

• Pixels accepted for impression and viewability tracking
• Condé Nast does not allow the use of data collection pixels
• Blocking tags and retargeting/ remarketing cookies are not accepted across the Condé Nast portfolio
• Ad safety monitoring requirements must be declared at time of booking
• Tags must be live throughout the duration of the campaign
• Frequency capping should be discussed at time of booking

• Images - [ JPG/PNG ] - 600x600 (1:1) , 1280x720 (16:9) , 640x480 (4:3) < 200kb, All sizes are requried.
• Title - 90 characters max. Primary headline text.
• Body - 90 characters max. Secondary body text e.g., article description.
• Advertiser Name - 25 characters max. Text that identifies the advertiser name.
• Advertiser Logo - [ JPG/PNG ] Aspect Ratio 1:1 Small icon image with square aspect ratio.
• Call to Action - 15 characters max. Text that encourages user to take action e.g., 立即探索
• Click-through URL (required) - URL

• Raw Assets (Site-Served)
• VAST (2.0, 3.0)
• VPAID (Desktop only)

• Size 16:9 (1280 x 720, 1920 x 1080)
• File Size max. 10 MB
• Raw Assets file include .mp4 (h.264) / .mov / .m3u8 / webm
• Total Bitrate min. 1,000 kbps / max. 7,000 kbps
• Duration: 6 sec / 15 sec / 30 sec
• Audio Bitrate 96 kbps (suggested)*
• Frame Rate 29.97 fps (suggested)**
• VAST / VPAID : RTMP protocols are not supported and must be removed from the tag
• VAST / VPAID : Volume should be normalized to -23 dBFS.
• VAST / VPAID : Audio must be user initiated, cannot autoplay sound

* 96 kbps is suggested for best performance with our player; However, you will often see files with an audio bitrate higher or slightly lower than 96 kbps. This is fine, so long as the total file size does not exceed 10MB and the video sounds fine during preview.

** 29.97 fps is suggested for best performance with our player; However, you will often see files with a frame rate less than 29.97. This is fine. IAB standards allow anywhere between 23.97fps - 30 fps.

• Raw Assets (Site-Served)
• VAST (2.0, 3.0)
• VPAID (Desktop only)

• Size 16:9 (1280 x 720, 1920 x 1080)
• File Size max. 10 MB
• Raw Assets file include .mp4 (h.264) / .mov / .m3u8 / webm
• Duration: max. 30 sec (recommended) / Any video over 30 sec needs special approval*
• Display a skip button after 5 seconds, by default
• Audio Bitrate 96 kbps (suggested)**
• Frame Rate 29.97 fps (suggested)***
• VAST / VPAID : RTMP protocols are not supported and must be removed from the tag
• VAST / VPAID : Volume should be normalized to -23 dBFS.
• VAST / VPAID : Audio must be user initiated, cannot autoplay sound

* Content under 8 minutes must have preroll be limited to 30s duration, therefore a max of 30s is recommended.

** 96 kbps is suggested for best performance with our player; However, you will often see files with an audio bitrate higher or slightly lower than 96 kbps. This is fine, so long as the total file size does not exceed 10MB and the video sounds fine during preview.

*** 29.97 fps is suggested for best performance with our player; However, you will often see files with a frame rate less than 29.97. This is fine. IAB standards allow anywhere between 23.97fps - 30 fps.

• Raw Assets (Site-Served MP4)
• VAST (2.0, 3.0)
• YouTube hosted

• Size 16:9 (1280 x 720, 1920 x 1080)
• Max ad duration 15s
• Pre, Mid, and Post-Rolls
• File Size max. 10 MB
• Total Bitrate min. 1,000 kbps / max. 7,000 kbps
• 3p tracking via ADH
• VAST Tags must have only one ad duration
• 300x60 Companion banner (optional) Not guaranteed to deliver and only available on YouTube, not on O&O

• Raw Assets (Site-Served MP4)
• VAST (2.0, 3.0)
• YouTube hosted

• Size 16:9 (1280 x 720, 1920 x 1080)
• Min ad duration 12s
• Max ad duration 60s
• Pre, Mid, and Post-Rolls
• File Size max. 10 MB
• Total Bitrate min. 1,000 kbps / max. 7,000 kbps
• 3p tracking via ADH
• VAST Tags must have only one ad duration
• 300x60 Companion banner (optional) Not guaranteed to deliver and only available on YouTube, not on O&O

• Raw Assets (Site-Served MP4)
• VAST (2.0, 3.0)
• YouTube hosted

• Size 16:9 (1280 x 720, 1920 x 1080)
• Ad duration 6s
• Pre, Mid, and Post-Rolls
• File Size max. 10 MB
• Total Bitrate min. 1,000 kbps / max. 7,000 kbps
• 3p tracking via ADH
• VAST Tags must have only one ad duration
• 300x60 Companion banner (optional) Not guaranteed to deliver and only available on YouTube, not on O&O

• Raw Assets (Site-Served MP4)
• VAST (2.0, 3.0)
• YouTube hosted

* To run a 100% SOV YouTube sponsorship correctly, ALL the following ad formats are required

• Non-Skippable Video
• Skippable Video
• Bumper Video
• Companion Ad : 300x60 Display banner (must be in the video VAST tag if serving 3rd party)