Rema Brought “Cosy Style” – And an Epic Chain – To The Louis Vuitton Show
Yesterday in Paris, Pharrell Williams debuted his spring/summer 2025 men’s collection for Louis Vuitton. The show brought out a star-studded crowd, including Sabrina Carpenter, Central Cee and Rema, the Nigerian rapper who first burst onto the scene with his earworm track “Calm Down” in 2022. The musician says he was excited to make his front row debut. “It’s a great honour. I like the Louis Vuitton’s quality of design and the colour palettes,” he says. “What’s exciting about hitting fashion week is first off meeting people, and then secondly just getting inspired by how people like rock their ‘fits,” Rema says. “Everyone just has a mood, and a sense to come out with style.”
The new Louis Vuitton show certainly had plenty of style to take in. Williams put an emphasis on cool, tailored separates ranging from casual shorts to full-on suits. Rema was most drawn to the pieces that were cut from muted shades. His favourite look? “The first set in all black, and all the black looks,” he says. “All fire. And the white fur coats – tell LV I need that.” Of course, Rema had to bring his own stylish outfit to the occasion as well. His front-row ‘fit included a varsity jacket layered over a Canadian tuxedo, complete with an elaborate chain around his neck (an upside-down house on fire). “I loved the simplicity of my look,” Rema says. “I love varsity jackets. It's like a go to – it’s comfy. I feel like LV tapped in with my regular cosy style; when I saw the rack for the fitting, it was very easy to pick fits ’cause it felt like I saw my wardrobe.”
These days, the musician says he’s drawn to fashion that’s all about simplicity. “First thing, it has to be black,” he says of his signature look. “Recently, I’ve been doing a lot of shorts on trousers. I've been mixing checked shirts with hoodies and leather jackets. I've been mixing stuff the way I want to.” He’s trying to experiment more with silhouettes – and is ready to take risks for the summer. “Sometimes when you pop out and try something new, you kind of get a little anxiety,” he says. “But seeing other people f*** with it? You feel like, ‘S**** – I’m an innovator’.”
Post-Vuitton, the star posed for the paparazzi while chatting with his fellow performers. “I met a couple of my colleagues. It was fun having great convos with them and laughing,” he says. “Especially Burna Boy. I had a proper conversation with him. And I had a good conversation with Pharrell. I got the opportunity to express my gratefulness for having been at the show.” As for his future plans? “Music, music, music – everything that I’ve been working on for the past months,” he says of his summer plans. “I’m planning to execute and express all of these ideas and have fun with it. Have fun and enjoy life. And personally, enjoy my money.”
Below, a closer look inside Rema’s show day.
Photo: Sacha Balti/Courtesy of Louis Vuitton1/8
Photo: Sacha Balti/Courtesy of Louis Vuitton2/8
Photo: Sacha Balti/Courtesy of Louis Vuitton3/8
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Photo: Sacha Balti/Courtesy of Louis Vuitton6/8
Photo: Sacha Balti/Courtesy of Louis Vuitton7/8
Photo: Sacha Balti/Courtesy of Louis Vuitton8/8