Best SEO services in 2024

WebFX is the perfect partner for e-commerce businesses that need a strong website that converts. It offers the entire kit and caboodle when it comes to SEO (not to mention other services like digital marketing, user experience testing and Shopify optimizations), making it a solid partner for a business that really wants to take its online operations to the next level.

It offers three tiers of pricing, a high level of customer satisfaction and tailored solutions based on exactly what your business may need outside of just SEO implementation. It also gives all SEO customers access to its reporting dashboard, MarketingCloudFX, for a real-time look at what’s going on behind the scenes.

This transparency around pricing and results is a real standout feature from this company, and likely why it rates so highly with its customers (and our reviewers).

If you want an SEO service provider that offers pretty much every feature you could want from a partner, it’s hard to beat WebFX. Plus, you can compare its three options and features without talking to a service rep. If you want more details, ask for a free technical audit of your current site or use its free SEO health checker.

Value 

WebFX shares pricing upfront, which is definitely not the norm in the industry. And, at a $2,500 starting monthly cost, it aligns with industry standards. But, it does require a pretty hefty upfront investment (at least $7,750) for the initial two-month campaign set up.

But transparent and clear-cut pricing means you can compare all the features included for the price without going through a lengthy audit process or frustrating introductory call when all you want is information about cost. For some business owners, that alone is worth the cost.

But, because custom plans start at $3,000, take a good look at what’s included in the base plan to see if it makes sense for your business. If it’s more than you need or can afford, it probably isn’t worth a call to learn about custom pricing and options.

Functionality

Comprehensive is the best way to explain WebFX’s offerings. Its three plans cover nearly everything a business could need regarding SEO services. For a small business with a smaller website, the base plan probably offers more than you need, although it caps optimized keywords at 150 and only offers six earned media assets per quarter (like CRO, outreach or content).

Depending on your business strategy and site depth, this could be perfect for you or could just barely scratch the surface. Or in some cases, it could be way more than you need at a cost that doesn’t fit your budget.

Support 

As a WebFX customer, you get a dedicated account manager whose job it is to understand your specific industry, business and goals. The base plan also includes quarterly keyword ranking and competitor reports and access to its MarketingCloudFX where you can track and measure campaigns in real time without needing to contact one of its team members.

Outside of its quarterly touch points, it’s unclear how often you should expect to hear from your dedicated account manager. But many reviews say their account manager acted as an extension of their own team, which is a huge bonus. Not to mention it has an impressive customer retention rate of 91%.

Our editorial team created our expert opinion scores. The expert score contributes to 10% of the data-focused methodology, which underpins our Blueprint rating for each company. The expert score combines first-person experience, subject matter expertise and extensive research to develop these metrics as another source of truth for readers during their decision-making process.

We really like that Fannit focuses on local home services like HVAC companies, plumbers and solar installers. If local services are your bread and butter as a business model, you should partner with an SEO provider that specializes in more than just optimizing a Google My Business profile page, like Fannit.

Fannit has over a decade of experience helping home service contractors find and implement the best SEO strategy for their business and physical location. All plans are customized to each business model, meaning prices are probably pretty flexible too (although it doesn’t offer any pricing models to review).

Fannit is also a small team, with only about 20 employees. That means they’re probably pretty experienced in getting crafty with their time and money. But, it also means you may not get the timely dedication and support that you might get from larger companies with more hands on deck, nor some of the same benefits and high-tech tools.

As a smaller business itself, Fannit has a unique business model of helping local small businesses maximize their exposure online.

While this won’t be the best-fit SEO service for everyone, its services definitely deserve a spot on our list for home contractors who need a partner with ample experience in their specific needs.

Value 

Working with an SEO provider who specializes in your specific needs is often well worth the cost. And in this case, with a starting price of $1,000, it’s a pretty affordable price too.

As a prospective client, you’ll receive a few things for free as well, including a website authority discovery analysis, sales and marketing goal setting and campaign strategy and a recommended budget.

Based on how quickly its team got back to us, this could be absolutely worth your time to scope out the value for yourself without any type of investment.

Functionality 

Fannit specializes in local SEO for home contractors, which means its features center around services like content marketing, GMB management, reputation management, link building and optimizing website traffic.

Together, these features create a healthy marketing mix that is specific to each business and its location. Depending on whether you need to rank for market-relevant keywords on a city, state or national level (or really aren’t sure what makes sense for your operations), Fannit is able to create a marketing plan for your business.

Support 

In our experience, it was easy to get support when calling Fannit. Its team was responsive, available and readily helpful when answering our questions. As a customer, that extends to your business operations as well.

Fannit clients get a dedicated account manager, plus monthly reports, to stay on top of their SEO goals and tasks. That individual is tasked with learning about your company and industry and analyzing the trends that drive your customers to develop a fact-based SEO strategy.

Our editorial team created our expert opinion scores. The expert score contributes to 10% of the data-focused methodology, which underpins our Blueprint rating for each company. The expert score combines first-person experience, subject matter expertise and extensive research to develop these metrics as another source of truth for readers during their decision-making process.

Many SEO companies offer link building as a part of a general SEO package, but it’s hard to imagine their services are as in-depth and proven as Sure Oak’s. If you already have a copywriter on staff with some basic SEO skills, Sure Oak can provide more in-depth expertise to maximize your online impact. We especially like its specific link-building packages that are focused on increasing a company’s domain authority through vetting, outreach and content creation.

Link building is an ideal strategy for companies that want to improve their rankings efficiently, especially if they’re a local business or are determined to become a thought leader in their industry.

But, the cost is pretty high to start with ($2,000 per month, plus a per-link fee) and doesn’t include many additional SEO features. That’s why we recommend only choosing Sure Oak if you already have someone on staff with the skills to write SEO-driven content.

Sure Oak offers expertise in link building that other SEO providers provide as a secondary service. If your goal is to grow your online presence in a reputable and proven way, Sure Oak has the skill and service set to get you there.

Value 

Link building is an especially complicated and expansive process that can add up costs pretty quickly. And, if you try to cut corners, you could waste precious time and money — not to mention potentially getting your website blacklisted from search engines. Sure Oak provides great value and expertise if your goal is to build domain authority.

Its link-building packages start at $2,000 monthly, plus $333 per link (up to six). It seems decently expensive to pay a monthly fee plus a per-link fee, but depending on the quality of a link it could be well worth it. And if you’re a marketing company, you can also take advantage of its white-label services to pass along to your clients.

Functionality 

With its base link-building package, Sure Oak’s team provides in-depth research on your industry to find the highest-quality link opportunities and help seal the deal on your behalf. You also get a dedicated account manager and monthly reports. And if you need help massaging or optimizing the content, its team can do that as well (for an added cost.)

Outside of link building, Sure Oak also offers a pretty solid array of SEO management services like keyword research, content creation and strategy, on-page optimization and analytics. It doesn’t offer any real unique selling points, but there are also no glaring gaps in services either.

Support 

As a Sure Oak customer, you have access to a dedicated account manager who provides monthly reports and insights to keep you updated on the progress of your SEO initiatives. This person’s job is to make sure they understand your business and its operations to the fullest potential in order to make smarter decisions about your SEO.

According to reviews, its team is always available and reliable, offering solid communication and helpful expertise.

Our editorial team created our expert opinion scores. The expert score contributes to 10% of the data-focused methodology, which underpins our Blueprint rating for each company. The expert score combines first-person experience, subject matter expertise and extensive research to develop these metrics as another source of truth for readers during their decision-making process.

For businesses that only want a PPC partner, Straight North is a great option. We like that its PPC-only plans are straightforward and packed with benefits for a relatively low cost ($1,000 per month or 15% of your monthly media budget). Whether you’re running Google Ads, Microsoft Advertising or Meta Ads, its in-house experts are experienced and available.

And, in addition to a traditional reporting meeting, Straight North gives you access to its GoNorth! Reporting dashboard for real-time campaign-level data like spend, impressions, clicks and conversions. This transparency can be second to none for some business owners — especially when your operations rely on the success of a PPC campaign.

For business owners who desire insight into their paid media campaigns but don’t have the skills to manage them themselves, they’ll love the services and reporting that Straight North offers at a competitive price.

PPC is a heavily involved SEO strategy that requires quite a bit of manual effort. Straight North offers both hands-on and AI-powered services that take that heavy lifting off your shoulders for a solid price. And with its real-time reporting dashboard, you always know what’s going on with your ad spend.

Value 

Straight North offers the best value for PPC clients. At $1,000 per month, its starting prices are relatively affordable while still packed with value, like real-time reporting and analytics, AI-powered smart bidding and optimization, and a vast array of expertise. We also like that all work is done in-house (meaning no third-party contractors) in the United States.

However, the monthly cost does not include any type of content creation, so be prepared to either pay Straight North to handle this or have someone on staff who can tackle image sourcing, writing and videography. Depending on the cost of content creation, the value could shift from customer to customer.

Functionality 

With PPC services, we like all the features included in the cost: AI rules, smart bidding, regular adjustments and access to real-time reports. Its services cover everything from search to shopping to display ads, plus social media advertising and management, on all major platforms.

Plus, you get to see your results in real time on its reporting dashboard rather than having to wait for your monthly reporting call.

But outside of PPC, the site doesn’t offer a lot of clarity around other services. While it’s evident that its SEO expertise is fairly broad, you definitely will need to call to understand what additional features and value it could offer your business.

Support 

Customers get a dedicated account manager who provides monthly reports and insights into performance. In addition, PPC clients also get access to the GoNorth! Reporting dashboard, where they can answer some of their questions themselves at the push of a button.

This is a good thing, as some customer reviews mention inconsistent communication or lackluster reports. So, unless you’re willing to dive into the details yourself within the reporting platform, you may need to lower your support expectations if you choose Straight North.

Our editorial team created our expert opinion scores. The expert score contributes to 10% of the data-focused methodology, which underpins our Blueprint rating for each company. The expert score combines first-person experience, subject matter expertise and extensive research to develop these metrics as another source of truth for readers during their decision-making process.

Manta’s business model is unique: It’s both a small business listing directory and an SEO provider. You can claim your business listing for free on its directory and then use its in-house SEO experts to boost your website’s SEO and visibility. While its SEO services are fairly generic, there is one standout feature: its e-commerce packages. 

If you sell online, Manta’s e-commerce services have pretty impressive results with 6 million Google top 10 page results. It gets these results through services like keyword-packed product listings, off-page backlinking strategies and industry research. Plus, it offers additional features like web design and content creation.

But, one big question we have is what its plans mean by “Monthly Tasks Completed.” Each plan limits how many monthly tasks its team will do (starting at just four tasks for its base plan), which seems pretty minimal compared to everything required from SEO. Definitely ask for more clarification before signing up for a service.

Manta offers a unique approach to e-commerce SEO with standout services like web design and proprietary software. If you want a robust offering tailored to your business, consider Manta. But for some business owners, it may be a bit too complicated and confusing.

Value 

At $1,000, its Bronze e-commerce package is pretty affordable but doesn’t include a lot of deliverables. We recommend at least signing up for its Silver plan at $2,000, which comes with six monthly tasks, keyword research and article engagement, a custom blog, e-commerce content creation (like product descriptions) and adjustments as needed.

You can also pair the e-commerce services with local SEO to get more bang for your buck. With its background in business listings and customer success, we think your money could go a bit further with Manta.

Functionality 

As an e-commerce customer, you get many SEO features specific to building a solid reputation online. Its team goes beyond just researching keywords with services like keyword mapping for website placement, on-site recommendations and custom content creation.

We also like the ability to package your services with its more unique SEO services like website design and business management software. The software includes features like team calendar management, automated listing management and CRM features.

Plus, customers get access to its proprietary reporting dashboard, which provides a lot of transparency into the work being done behind the scenes.

Support 

Manta is a tech-forward company, so it seems like a lot of its support is done online — like with its proprietary reporting technology. This platform gives you access to your SEO campaigns in real time to track the progress and results.

You’ll also get assigned a dedicated account manager who will reach out once a month with status and performance updates. For some business owners this is all they need, while others will like the real-time reporting dashboard. Having both means more options for insight when you want it.

Our editorial team created our expert opinion scores. The expert score contributes to 10% of the data-focused methodology, which underpins our Blueprint rating for each company. The expert score combines first-person experience, subject matter expertise and extensive research to develop these metrics as another source of truth for readers during their decision-making process.

With every type of SEO service offering under the sun, OuterBox ticks most of the boxes you’ll want from an SEO provider. It staffs a team of 125+ and has been around since 2004, meaning its services are packed with expertise. So, if you’re just starting out on your SEO journey and aren’t sure exactly what you need, OuterBox is a good place to start. 

This is especially true considering it offers free estimates and website audits to help you discover your current SEO issues, see where you can make immediate improvements and learn if OuterBox is the right fit for your business. 

This free estimate is important, as OuterBox doesn’t share any information up front about what SEO might cost. This is likely because its product range is so vast and pricing is more of a pick-and-choose model, where it depends on what services you need and at what cadence.

OuterBox is the best for companies that don’t even know what they need when it comes to SEO services. With a wide array of services, a large team of experts and a free estimate, OuterBox can package together a solution that works for most businesses.

Value 

While OuterBox doesn’t share any information about pricing, that shouldn’t necessarily be a red flag. It says that SEO campaigns can range from $2,000 to $10,000+ per month, although it varies from company to company depending on goals.

With so many features and services, your price will truly depend on what type of package you piece together with its team. But the fact that its options seem nearly endless means it could provide great value to your business operations.

Sign up for a free estimate and 26-point audit to see how it can help (and for what price) and to get a better sense of value.

Functionality 

OuterBox’s SEO services cover everything from local SEO to PPC to web design. It offers specialized SEO services for certain sites, like Shopify, WooCommerce, Amazon and Magento, plus generalized (and award-winning) e-commerce services. In addition to SEO, it also offers a variety of digital marketing services like email marketing and campaign management, social media management and copywriting.

If that sounds exhaustive, it’s because it is. Truly, there don’t seem to be any gaps when it comes to options for OuterBox customers.

And outside of its expertise, we also like that it has a live reporting dashboard function and a monthly reporting call with a dedicated account manager.

Support 

OuterBox offers both a live reporting dashboard and on-call support from a dedicated account manager. Reviews say they felt up-to-date on progress and plans and that all deliverables were sent in a timely manner.

OuterBox also has a small resource center with a podcast, guides and articles about a range of SEO-related topics. You can also find the podcast, called Search Authority, on Spotify as well.

Our editorial team created our expert opinion scores. The expert score contributes to 10% of the data-focused methodology, which underpins our Blueprint rating for each company. The expert score combines first-person experience, subject matter expertise and extensive research to develop these metrics as another source of truth for readers during their decision-making process.

SEO Brand places an emphasis on helping brands establish themselves and grow in their space. It prides itself on being an expert in small business lead generation and growing e-commerce sales with services that cover every stage of the customer life cycle: competitive research, SEO implementation, PPC management and social media.

All clients begin with what SEO Brand calls “The Discovery Process,” where its team learns more about your business, industry and weaknesses to establish a path forward. We like this because it means you get a custom approach to SEO based on your specific operations — a critical component to building your brand.

And to take it even further, it offers specific branding services, like logo and web design, content marketing and brand identity. This is a pretty niche service and one that makes SEO Brand stand out among the competition.

SEO Brand pairs traditional SEO services with branding expertise to help companies stand out organically (or, paid if you prefer the PPC route.) If your goal is to start a new brand or further hone into your existing one while also increasing your company’s visibility online, take advantage of SEO Brand’s wide array of expertise in both areas.

Value 

SEO Brand offers a few things that may increase its value, including a free proposal and a wide range of services. Whether you need basic SEO consultation or a revamp of your entire branding and marketing strategy, its team is there.

We also like that its team updates you with bi-weekly consultations, which gives you more insight and time to make adjustments as necessary. Most competitors offer monthly reports, some that are more data-heavy and complicated rather than action-oriented like SEO Brand’s.

That said, without knowing the price, it’s hard to judge its value.

Functionality 

If you’re in the market for branding services, we like that you can get that with SEO Brand (we haven’t seen that with many other competitors). A brand based in SEO strategy could mean greater success in the long run, rather than waiting to implement SEO after branding has already been completed.

Its branding services include logo design, content creation and social media. When paired with its SEO packages — which include all the technical, local and on-page strategies needed to make your site show up in search — SEO Brand offers an abundance of features for brand growth.

Support 

Clients are paired with account managers who conduct bi-weekly reporting meetings and updates, which is about double what most companies offer. These reports include technical improvements, web performance and mobile optimization.

SEO Brand also has a fairly robust blog, covering a wide array of topics and strategies, although it may be a bit outdated. If you’re still learning more about SEO and what an SEO partner can offer your business, this blog is a good place to start.

Our editorial team created our expert opinion scores. The expert score contributes to 10% of the data-focused methodology, which underpins our Blueprint rating for each company. The expert score combines first-person experience, subject matter expertise and extensive research to develop these metrics as another source of truth for readers during their decision-making process.

As a member of the International Franchise Association (IFA), the world’s largest membership organization for franchisors, franchisees and franchise suppliers, Thrive is uniquely positioned to help franchisers grow their business locally, nationally and internationally.

When operating in multiple locations, it can be difficult to keep priorities and plans aligned across each operation. Thrive’s team creates and implements SEO and marketing plans that target your unique challenges as a franchiser, like location-based variances, brand inconsistency and data management failures.

Today, Thrive works with 175 franchises across 39 states in all types of businesses. If your goal is to expand your franchise or franchise in the future, Thrive is a top SEO expert you should consider.

Thrive offers specialized SEO services for franchise businesses backed by nearly 20 years of experience and expertise. When paired with its other digital marketing and e-commerce services, Thrive’s multi-faceted approach to SEO can help multi-location businesses stay ahead of the competition without getting bogged down in the details.

Value 

If you’re a franchise business, Thrive’s expertise in the industry could provide considerable value. Other SEO providers may not understand all the complexities of multiple locations and instead try to implement a cookie-cutter approach to SEO that’s inefficient for your more unique operations.

Plus, it offers a few more unique services that can help beef up your digital marketing and online presence, like optimized Amazon listings, product photography and video testimonials.

So, while we aren’t sure how much Thrive charges for its services, we believe its experience and breadth of knowledge could be a great benefit to a franchise business.

Functionality 

For franchise businesses, Thrive combines services like local SEO, GMB optimization, local advertising, social media advertising and reputation management to optimize search performance for all locations.

Outside of franchise support and the standard selection of SEO services that most companies provide, Thrive also offers a few more unique areas of expertise like Amazon marketing and SEO and drone videography. Its Amazon services help businesses become best sellers in just 30 days with targeted and optimized content. And its drone videography is one of its many digital marketing services that go above and beyond (literally, in this case) the standard selection of features.

Support 

During a campaign, Thrive’s SEO experts send either weekly or bi-weekly updates on factors like search rankings, paid and organic traffic, page visits and overall site performance. Plus, it guarantees that its team will reach out prior to making changes to SEO strategy so you’re always in the know.

This level of involvement could be quite an improvement in communication for some business owners, as most companies offer monthly updates and make changes as they see fit without approval. And, if you prefer a more hands-off approach, we’re sure you can negotiate fewer updates.

Our editorial team created our expert opinion scores. The expert score contributes to 10% of the data-focused methodology, which underpins our Blueprint rating for each company. The expert score combines first-person experience, subject matter expertise and extensive research to develop these metrics as another source of truth for readers during their decision-making process.

Lounge Lizard is a web design company first and foremost, although it offers some generalized SEO services as well. Its SEO services start with a free consultation and proposal and are customized to each client depending on their needs, and include services like local and e-commerce SEO.

But its real bread and butter are its web design and digital marketing services. Its team specializes in creating custom websites that offer standout graphic design and SEO implementation. So, if you’re just starting out with your business or are creating an entirely new site, we like Lounge Lizard’s tailored approach that combines SEO with excellent visuals.

Unfortunately, web design can get expensive (and rightly so, as it’s a big undertaking), so be prepared to shell out quite the cost to combine the two services.

While Lounge Lizard specializes in website design, it also offers additional marketing services like SEO and digital marketing. If you want a full-service partner and are in the middle of planning for a new website, Lounge Lizard is worth considering.

Value 

When you need a new website, sometimes you’re stuck choosing between great visuals and solid searchability. SEO plays a big role in web design — and vice versa — so combining both services with one provider can save you a lot of time, hassle and money down the road.

Lounge Lizard’s biggest value is that it can do both (and, according to reviews, does both pretty well, too.)

But, the site is pretty limited on information specific to its SEO services and doesn’t offer any insight into pricing or how partnering with its team works so you’ll need to sign up for a consultation. This extra step may seem tedious, but if you need a custom site and SEO plan, you should expect to have to do this anyway with a provider.

Functionality 

As mentioned, Lounge Lizard’s services mostly focus on web design and digital marketing, specializing in skills like UX, UI and content marketing. While other competitors offer a laundry list of SEO services and areas of expertise, Lounge Lizard simplifies it to one page that mostly states that plans are tailored to each company’s needs.

That doesn’t mean its SEO services are lackluster, just that they may not be the company’s top priority. For that reason, we suggest only choosing Lounge Lizard if you’re looking for a robust digital marketing or web design partner first, and think it’d be nice to get some SEO support while you’re at it.

Support 

According to the site, Lounge Lizard offers 24/7 customer service for its SEO clients — not something we see from most SEO providers. But, it’s unclear exactly what that entails or what it means you should expect regarding realistic response times and support.

It also doesn’t really outline how often to expect communication, like whether you should expect monthly reporting or will be assigned a dedicated account manager. Those two support features are pretty standard in the industry, but Lounge Lizard makes no mention of them on its site.

Our editorial team created our expert opinion scores. The expert score contributes to 10% of the data-focused methodology, which underpins our Blueprint rating for each company. The expert score combines first-person experience, subject matter expertise and extensive research to develop these metrics as another source of truth for readers during their decision-making process.

SEO Tonic is an India-based SEO company with a global presence. It services companies in a wide variety of industries — everything from carpet cleaning to education to taxi companies — with content marketing, on-site optimization and linking strategies. But, the site itself is pretty limited on in-depth information and seems centered around vanity metrics like keyword rankings.

That being said, customers across the board say they’ve seen good results while working with SEO Tonic. Not to mention that the fact that it’s based in India likely equates to more competitive pricing options for American business owners. 

So, we’re a little mixed on SEO Tonic. If your business needs a partner that can reach wider audiences and at a lower cost, consider SEO Tonic. But, don’t expect a large selection of features and services.

If you’re interested in a more traditional approach to SEO and have a global presence, SEO Tonic is a good option. It focuses on content marketing and keywords, which is a bit outdated compared to some other providers, but its India-based location may equal better rates.

Value 

SEO Tonic doesn’t share what it charges for SEO services outside of local listing management. These plans start at just $99 per month and include keyword research, listing creation and maintenance and reporting. For that price, it’s definitely a worthwhile service to look into.

In general, outsourcing SEO work to India will always be more cost-effective due to the competitive labor market. Customers are eligible for a free SEO analysis before they start working together, though, which is a nice perk.

So, if your goal is to find a partner who can help with SEO at the lowest possible price, SEO Tonic could be a good choice.

Functionality 

SEO Tonic seems to be a pretty traditional SEO provider, focusing on tactics like local SEO page optimizations, keyword rankings, content marketing and link building. It also offers a handful of digital marketing services like social media marketing and web design.

One thing we don’t like is that its case studies are mostly focused on keyword rankings, which isn’t necessarily a top indicator of a solid SEO strategy. We recommend asking about more impactful metrics, like conversion rates, to get a better idea of how impactful its SEO services are.

Support 

After a campaign is set up, you’ll be paired with a team of in-house experts, including an SEO account manager, an SEO expert and a link-building expert who help build and implement your SEO strategy. According to reviews, its team is easy to communicate with and fairly prompt with deliverables — which are often two areas of concern when working with an overseas agency.

SEO Tonic also provides real-time data-driven SEO reports that keep you up to date with your progress at all times, although it’s unclear what type of platform its team uses and at what cadence.

Our editorial team created our expert opinion scores. The expert score contributes to 10% of the data-focused methodology, which underpins our Blueprint rating for each company. The expert score combines first-person experience, subject matter expertise and extensive research to develop these metrics as another source of truth for readers during their decision-making process.