More than 100 jobs will be created by Wedgwood this spring after the ceramics group, founded in Stoke-on-Trent in 1759, opens a new visitor centre at Barlaston, with design workshops, a shop and a restaurant that will serve food on the company’s bone china.
The development, intended to attract tourists to north Staffordshire, has cost £34 million. The Wedgwood museum on the same site will reopen in June. Wedgwood, which merged with Waterford Crystal in 1986, is owned by the private equity group KPS Capital.