UNITED Business Media’s American high-technology publications increased their market share in July, although the improvement was not enough to prevent advertising volumes declining by 6.5 per cent.
According to data collected by IMS/Auditor, a US market research firm, UBM’s CMP titles — which include Information Week and EE Times — increased their volume share to 27.1 per cent from a level of 25.4 per cent a year ago.
However, the overall market, which has yet to recover from the bursting of the dot-com bubble in the spring of 2000, declined by 12.3 per cent in the month of July.
In the year to July, the market decline was 8.7 per cent.
CMP represents about a fifth of UBM’s total revenues, although the performance of the unit’s high-technology titles is a big influence on the information publisher’s share price.
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As an aid to investors, UBM releases the IMS data about CMP’s performance every month.
The media company, which also owns the NOP polling agency and PR Newswire, declined to comment on the figures directly, although UBM insiders indicated that they believe CMP’s share of its US revenues is higher than the business’s overall volume share.
CMP is the market leader in US high-tech publishing, where it competes with the privately held IDG and Reed Elsevier.
July’s IMS/Auditor data shows that IDG’s market share of advertising eased by one percentage point to 11.8 per cent, while third place Reed, publisher of Electronics News, improved slightly to reach 8.3 per cent.
UBM shares closed 1¼p down at 468¾p.