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THE LOWDOWN

Manly detergent

Oak & Musk Detergent for Men by FREY
Oak & Musk Detergent for Men by FREY

Well, Colin. You certainly smell, er, different today.
Don’t I just? Breathe it in, little lady. Enjoy.

It’s very . . . musky.
Hell, yeah. And it’s not just my clothes. It’s my bedsheets too. Care to find out?

Can I tell you, as a friend who cares, that you’re behaving like a prat?
Am I? It’s probably this new laundry detergent I’m using — it’s designed for men only and thus is very, very butch.

Hahaha. Men are being sold gendered detergent now? Brilliant. It blows pink pens and pastel razors for women out of the water.
[Bridles] Actually Frey (for that’s its name) aims to break down stereotyping about household chores. The website says the detergent industry is “genderised and outdated”.

Right. So the way to counter that is to launch a laundry liquid just for men? With — what does it say — oak and musk for its “complex, animalistic and earthy aroma”? Hilarious.
Actually,I agree with them that the industry is too tailored towards women.

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Yes because Daz is SO girlie. Who in their right mind would want their tea towels to smell of a deer’s glandular secretions anyway?
There are other fragrances too. A company called Dirtyboy does detergent in “White Water”, a “manly” scent that evokes the crispness of whitewater rafting. It says it’s created “by men for men to help men do laundry without the flowery perfume”.

But why must machismo and sexiness come into putting a wash on? You’re just washing your stinky socks FFS.
How sexist. But then you’re just a woman. You’ll never understand.