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The best way to sell before Christmas

A cottage near Pershore for £425,000 with Hamptons
A cottage near Pershore for £425,000 with Hamptons

While the time it now takes to agree a deal for a home has shrunk — it’s 7.8 weeks compared with 10 weeks at the same point in 2013 — the time between agreeing the deal and exchanging contracts has expanded. You should be prepared to wait, on average, 11.9 weeks to exchange, compared with 10.3 in 2013, according to figures produced by Hamptons International. So, with 15 weeks to go until Christmas, if you want to be rid of your old home in time to put up tinsel in your new one, you need to get going.

Knowing where the delays usually occur — then avoiding them — is clearly the best strategy to employ. Mortgages and slow solicitors are the two main obstacles, according to Johnny Morris, the head of residential research at Hamptons. “A combination of increasing sales numbers putting pressure on the legal process and the recent introduction of stricter mortgage affordability through the mortgage market review (MMR) have been slowing down the process as transactions pick up,” he says.

Justin Bhoday, the sales manager of the Kennington branch of Kinleigh Folkard & Hayward in south London, says you will need to have your property under offer by October to meet the festive deadline. “Any later than this and you will battle, as solicitors prioritise urgent cases and removal companies get booked up,” he says.

Here are five golden rules for keeping your sale on track

1 If possible, sell to a cash buyer. If that is not possible, choose a buyer with a mortgage in principal and/or a hefty deposit. “A cash buyer will always be best — ask, though, to see proof of funds to check their claim — followed by a chain-free buyer,” says Will Hollest at Robert Bailey Property.

“If they need a mortgage, find out how much preparation they’ve done — do they have a broker or lender lined up? Do they have reasons to want the transaction to move quickly, eg, children’s schooling or a new job?

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2 The second biggest impact on the speed of your sale is your choice of solicitor. There are few things more stressful than trying to chase a lawyer who appears not to care that your sale is likely to implode if they don’t pick up the phone. “Don’t use Aunty Mabel’s solicitor because he or she is cheap — they will do the minimum and they won’t chase the other side to keep the sale progressing,” says Ed Mead, the executive director of the Douglas & Gordon agency. You get what you pay for: don’t even think about using a solicitor who won’t respond to requests by email — such solicitors do still exist.

3 Dedicate time to moving the sale along, Mead says. “Don’t sit back — lean on your estate agent. If they are good they will make sure the sale progresses.” Carol Peett, of the County Homesearch Company for West Wales, recommends asking your lawyer to ring their counterpart to get an answer on the phone or get documents emailed, faxed or couriered. Don’t be afraid of asking direct questions. Find out what is still to be done and say: “Am I doing everything I can to complete by Christmas?”

4 Don’t be greedy; the mantra of the estate agent, though phrased more euphemistically to clients. “If you want to sell before Christmas, the most important thing is the asking price,” says Adrian Philpott at Winkworth in central London. “Set it too high and you will lose viewings, set it absurdly high and you will get tumbleweed. The person who might have bought your property at a price you are happy with may not even go to view the property if you listen only to the siren voices.”

5 Lastly, be very clear about your time-frame — right from the start.
Give a timetable for exchange and completion as part of the initial negotiation, suggests Roarie Scarisbrick, a partner at the Property Vision agency. “Talk to your lawyers and broker to establish a time-frame, and put it in writing,” he says.