The 60 Second Business Book

I don’t just stand up at the front and lecture?

Absolutely not. The chalk and talk strategy, as it’s known, is banned.

How do I keep their attention?

By getting them to sculpt things out of Play-Doh. Or play charades. (“Ask them to mime an application in the workplace,” is one of the suggestions.)

You’re joking

No, but you should be — more often. That’s the point. Listening to people talk is boring and uneducational. To engage the audience, you should use all five senses if possible. It’s a theory known as broad-learning.

It sounds alarmingly New Age

Some suggestions, such as that Baroque music’s alpha waves aid concentration, really jar. But the creative approaches to setting up a room — “cabaret format” is the way forward apparently — as well as a useful guide to time management, outlining the weeks before an event, make up for it.