Having accelerated the biggest roadside revolution in decades, Tesla has hinted that its vehicular ambitions span beyond cars.
The electric automotive group wants its trademark to cover motors for planes, boats and even toys, according to a filing lodged in the US last week.
Its application for the Tesla trademark to incorporate non-land vehicle motors, filed with the US Patent and Trademark Office, raises the prospect of Elon Musk’s business broadening its horizons.
The tycoon hinted about such a diversification in the autumn, tweeting about “little electric Tesla boats” during exchanges about what he has called an “ecological paradise” the company intends to construct around its Texas gigafactory.
Tesla submitted its filing, first reported by Electrek, an industry news website, in the face of mounting concern about the outlook for its core business on Wall Street. The group’s stock has fallen 70 per cent over the past year amid fears over the economic climate, supply challenges and the threat of cooling demand.
Advertisement
The application says the trademark registration “is intended to cover the categories of asynchronous motors not for land vehicles; motors for airplanes; motors, namely, synchronous motors not for land vehicles; permanent magnet motors; boat motors [and] electric motors for toys”.
Tesla, which does not have a formal communications division, did not respond to an invitation for comment. Its shares rose 4.3 per cent, or $4.67, to $112.77 in New York yesterday.
