When Demi got made over, it wasn’t just the body that improved. Her character got refreshed. Out went humourless Gimme Moore, in came obliging Demi – a Hollywood goddess unafraid to self-mock on Twitter. The clothes got fabulous, too. The woman who once went to the Oscars in cycling shorts and Bacofoil became a mascot for Marc Jacobs, Missoni, Roland Mouret?
But all things must end. Now Demi and hottie husband Ashton Kutcher are Very Cross because Twitter might become Twitter the Movie. Where does that leave Demi’s bum (snapped by Kutcher and tweeted while she bent over)? Feeling exploited, that’s where. Next there’ll be a campaign to stop it called Not on My Watch. Bet the clothes turn bad, too.