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Student’s design chosen for Queen’s Platinum Jubilee logo

The idea came to Edward Roberts in a “eureka moment”
The idea came to Edward Roberts in a “eureka moment”
JACOB KING/PA

Edward Roberts may never again know success like it. The 19-year-old university student is celebrating today after his design was chosen to be the emblem for the Queen’s Platinum Jubilee.

The elegant but simple design, which uses a single continuous line in the shape of a crown to represent the Queen’s reign, came to him in a “eureka moment”, he said.

The emblem will feature on countless posters, websites, street decorations, mugs, tea towels and other merchandise as the celebrations get going next year. But its subtleties may be lost on the casual observer.

As Buckingham Palace was at pains to point out, the emblem is not coloured purple and white: it is purple and platinum. The purple has been chosen to match the colour of the Robe of Estate, which the Queen wore when processing from Westminster Abbey after the Coronation.

The competition was open to people aged between 13 and 25. Roberts’s logo, which was chosen by a judging panel of industry experts, features a stylised crown and is reminiscent of a royal seal.

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The jubilee will be marked next June by a four-day bank holiday weekend. Celebrations will range from a live concert staged outside Buckingham Palace with some of the world’s biggest stars, to a day at the races for the royal family.

Roberts, from Southwell, Nottinghamshire, said: “I couldn’t believe I’d won it really. I thought I had achieved something by getting to the top 100 so to even win it — I was over the moon.”

Roberts, who is studying graphic and communication design at the University of Leeds, will be invited to next year’s events.