Stop the week: P.S.

From The Daily Telegraph
I??ve had a letter from Alun Michael (because I??m a parish clerk). The title at the top is: Minister for Rural Affairs and Urban Quality of Life. So we country folk have affairs, but you townies get quality of life. Who comes off best, I wonder?
Ivor Williams, Okehampton, Devon

From The Times
Though not particularly religious, Bob Hope used to attend mass regularly with his Roman Catholic wife Dolores. Their fashionable church in Beverly Hills was the mecca for the Hollywood glitterati. Hope??s nickname for the church was Our Lady of the Cadillacs.
Terence Wynn, editor (1972-77), The Universe

From the Financial Times
Your review of a book on ??buzz??, or word-of-mouth marketing, made me want to scream. Buzz: Harness the Power of Influence and Create Demand reveals the startling truism that word-of-mouth is the most powerful marketing tool of the lot. Quite correct. And that it can be harnessed and controlled by advertisers and marketers. Completely wrong. I suspect that attempts to invent new marketing techniques are a smoke screen for not doing the basic job properly. The best advertising and direct marketing practitioners do not write books. They do not need to.
David Jeffries, head of marketing (Europe), Pitney Bowes DMT