CULTURE vultures take note, pharmacists have discovered that there’s no business like show business. “Retail theatre”, not headaches, is what will get people to buy Nurofen. It’s the internet’s fault, says Pharmacy Today (July), since customers have the option of buying things at good prices and no fuss without even having to lift their bums off the sofa. “So shopping has to have more. If there’s no fun, no entertainment, little personal service no retail theatre why would anybody bother?”