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Say goodbye to the small guy

If Portman society members dream of a higher price from the cuddly Nationwide they can think again.

Only in the real world would there rise the possibility of a counter bid, spurred on by the bright ideas of fee-hungry investment bankers.

There has never been a hostile bid for a building society so an average of £200-a-piece, despite profits approaching £60 million, is probably it.

There is a value, albeit difficult to quantify, of staying with the Nationwide but the importance of this deal is what it says about the industry. The small guy’s days are numbered.

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The Portman is tiny in a sea of big players like HBOS with the fire power to offer cut-priced mortgage deals on grand scale. Watch the tiddlers start to fall.