How do you launch your new menswear collection and make a creative splash?
Do as the ludicrously cool creative director of Yves Saint Laurent, Stefano Pilati, does: commission a beautiful film.
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Here's an exclusive extract from No Way Back, a documentary-style film by the Dutch photographer and filmmaker, Ari Marcopoulos, which follows the life and musings of the celebrated tattoo artist Mark Mahoney. Is that the Man City player Stephen Ireland getting inked?
To see the full version of the film, click Yves Saint Laurent